Menthol Cream
brand-locked demand (top 5 brands take 97% of clicks) — Menthol Cream doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Menthol Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Menthol Cream is a £75K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Menthol Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +33.8% over the last 90 days and 12.5% of searches end in a purchase.
£75K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 8 products
Top Menthol Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dermacool Plus 2% Menthol Aqueous Cream 100g
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago
Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago
Dermacool Forte 5% Menthol Aqueous Cream 500g Cooling Relief Moisturiser for Itchy Skin Eczema & Dry Patches UK Skin Care Therapy Soothing Thick Body Lotion | SterlingSquare
- Price
- £28.90
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11y ago
Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 11y ago
Trending
90-day click momentum
Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago
Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Dermacool Plus 2% Menthol Aqueous Cream 100g
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago
Newest
by launch dateMenthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 11y ago
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago
DermaCool Forte 1.0% Menthol In Aqueous Cream 500g Pump
- Price
- £22.58
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
33
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Dermacool66%
- Pern18%
- SterlingSquare5%
- Aveeno4%
- TriOn Pharma4%
- Menthoderm3%
Menthol Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Menthol Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dermacool14K/yr
- menthol cream7K/yr
- dermacool menthol cream7K/yr
- dermacool 2 percent cream2K/yr
- menthol cream for itchy skin4K/yr
- dermacool cream4K/yr
- dermacool menthol cream 5 percent3K/yr
What reviews say buyers love and hate about Menthol Cream
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“It certainly helped my itching problem”
“Excellent quality cream”
“Great for stopping itching”
“Great really moisturising”
“Soothing cream for any irritated skin”
What buyers complain about
46% of reviews“Nearly a Tenner for 100ml is a bit too much in my opinion”
“a bit pricy”
“Only feels warm for a short while”
Menthol Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Menthol Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
