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Menthol Cream

Fail

The top 5 brands take 97% of clicks, so Menthol Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£75K/yr40K searches / yr
90-day growth
+33.8%search demand this quarter
Competition
90%top-5 click share · 6 brands · 33 sellers

Flapen Score

Menthol Cream against its category

The dotted line is the Beauty average. Past it, Menthol Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menthol Cream 40K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+33.8%
Conversion, latest week
12.5%
Market size, estimated
£75Ka year
Peak month
July1.7× the quietest month
Top search term
dermacool14K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £5.13 to £28.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £14.75 that is £7K to £11K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£5.13–£28.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #445 within Body. It carries 365 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#445in Body
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Menthol Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 218%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Menthol Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Menthol Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermacool14K/yr
  • menthol cream7K/yr
  • dermacool menthol cream7K/yr
  • dermacool 2 percent cream2K/yr
  • menthol cream for itchy skin4K/yr
  • dermacool cream4K/yr
  • dermacool menthol cream 5 percent3K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Cream

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Itch Relief”
17%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nearly a Tenner for 100ml is a bit too much in my opinion”
A buyer, on “Dosage”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Menthol Cream questions

Answered from the same tracked data.