Menthol Cream
FailThe top 5 brands take 97% of clicks, so Menthol Cream is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £75K/yr40K searches / yr
- 90-day growth
- +33.8%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 33 sellers
Flapen Score
Menthol Cream against its category
The dotted line is the Beauty average. Past it, Menthol Cream is stronger. Inside it, weaker.
Market
The Menthol Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Menthol Cream 40K times last year and spent an estimated £75K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +33.8%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £75Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- dermacool14K searches a year
02 · Price
A sale here is worth £14.75.
Listings sell for £14.75 on average, from £5.13 to £28.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £14.75 that is £7K to £11K a year per listing.
- Average price
- £14.75under the $15 to $100 sweet spot
- Price range
- £5.13–£28.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #445 within Body. It carries 365 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #445in Body
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 365per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Menthol Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dermacool Plus 2% Menthol Aqueous Cream 100g
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago

Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago

Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago

Dermacool Forte 5% Menthol Aqueous Cream 500g Cooling Relief Moisturiser for Itchy Skin Eczema & Dry Patches UK Skin Care Therapy Soothing Thick Body Lotion | SterlingSquare
- Price
- £28.90
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11y ago

Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 11y ago
Trending
estimated 90-day click momentum
Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago

Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Dermacool Plus 2% Menthol Aqueous Cream 100g
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 14y ago

Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago
Newest
by launch date
Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
- Price
- £15.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 11y ago

Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
- Price
- £22.76
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 11y ago

DermaCool Forte 1.0% Menthol In Aqueous Cream 500g Pump
- Price
- £22.58
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
33
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Dermacool66%
- Pern18%
- SterlingSquare5%
- Aveeno4%
- TriOn Pharma4%
- Menthoderm3%
Demand
Menthol Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Menthol Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dermacool14K/yr
- menthol cream7K/yr
- dermacool menthol cream7K/yr
- dermacool 2 percent cream2K/yr
- menthol cream for itchy skin4K/yr
- dermacool cream4K/yr
- dermacool menthol cream 5 percent3K/yr
Reviews and returns
What reviews say buyers love and hate about Menthol Cream
We read the reviews and the return reasons for every product selling here.
“Nearly a Tenner for 100ml is a bit too much in my opinion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Menthol Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









