menthol cream
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great364.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Price range
Good£5.13–£28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 40K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, menthol cream is a £75K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
menthol cream market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £74K–£89K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #445
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
33
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Dermacool66%
- Pern18%
- SterlingSquare5%
- Aveeno4%
- TriOn Pharma4%
- Menthoderm3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +33.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top menthol cream search terms
- dermacool14K/yr
- menthol cream7K/yr
- dermacool menthol cream7K/yr
- dermacool 2 percent cream2K/yr
- menthol cream for itchy skin4K/yr
- dermacool cream4K/yr
- dermacool menthol cream 5 percent3K/yr
Top menthol cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dermacool Plus 2% Menthol Aqueous Cream 100g
Dermacool£7.414.6★812 rev
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
Pern£22.764.7★114 rev
Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
Dermacool£7.404.6★812 rev
Dermacool Forte 5% Menthol Aqueous Cream 500g Cooling Relief Moisturiser for Itchy Skin Eczema & Dry Patches UK Skin Care Therapy Soothing Thick Body Lotion | SterlingSquare
SterlingSquare£28.905.0★8 rev
Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
Aveeno£5.134.5★1,060 rev
Newest
by launch date
Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
Menthoderm£8.623 rev
Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
TriOn Pharma£15.1732 rev
Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin
Aveeno£5.131,060 rev
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
Pern£22.76114 rev
DermaCool Forte 1.0% Menthol In Aqueous Cream 500g Pump
Dermacool£22.5875 rev
Trending
90-day click momentumMenthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free
Menthoderm£8.625.0★
Dermacool Menthol in Aqueous Cream Lite 0.5% 100G
Dermacool£7.404.6★
Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent
TriOn Pharma£15.174.5★
Dermacool Plus 2% Menthol Aqueous Cream 100g
Dermacool£7.414.6★
Pern Derma Cool 2 Percentage Pump Dispenser 500 ml
Pern£22.764.7★
What buyers say about menthol cream
What buyers praise and complain about, mined from review topics.What buyers love
“It certainly helped my itching problem”
“Excellent quality cream”
“Great for stopping itching”
“Great really moisturising”
“Soothing cream for any irritated skin”
“Great cooling feeling”
“good for dry skin so good”
“Good value for money”
“Cooling/soothing for aching muscles”
“Not greasy, smells lovely of menthol”
What buyers complain about
“Nearly a Tenner for 100ml is a bit too much in my opinion”
“a bit pricy”
“Only feels warm for a short while”
Top return reasons
Common questions
- Is menthol cream profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the menthol cream niche?
- 6 brands and 33 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in menthol cream?
- Top complaints mined from reviews: Dosage, Value For Money, Warmth. The return rate is 0.0%.
- When does demand for menthol cream peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the menthol cream niche?
- Listings span £5.13–£28.90; the average listing price is £14.75 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.