Mens Wig

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

1.9%

Market size, estimated

£113Ka year

Peak month

October2.2× the quietest month

Top search term

mens wig64K searches a year

Listings sell for £19.58 on average, from £5.01 to £132.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £19.58 that is £0 to £2K a year per listing.

Average price

£19.58inside the $15 to $100 sweet spot

Price range

£5.01–£132.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #641 within Hair Extensions, Wigs & Accessories. It carries 156 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#641in Hair Extensions, Wigs & Accessories

Average rating

3.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

156per listing

Listings tracked

77

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months