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Mens Travel Toiletries Set

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $49K a year here, so Mens Travel Toiletries Set is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£49K/yr123K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
47%top-5 click share · 17 brands · 136 sellers

Flapen Score

Mens Travel Toiletries Set against its category

The dotted line is the Beauty average. Past it, Mens Travel Toiletries Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Travel Toiletries Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Travel Toiletries Set 123K times last year and spent an estimated £49K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
2.9%
Market size, estimated
£49Ka year
Peak month
December2.5× the quietest month
Top search term
mens travel toiletries set43K searches a year

02 · Price

A sale here is worth £13.68.

Listings sell for £13.68 on average, from £5.88 to £20.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.68 that is £0 to £1K a year per listing.

Average price
£13.68under the $15 to $100 sweet spot
Price range
£5.88–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #216 within Bath & Body. It carries 818 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
10.7%
Average rank
#216in Bath & Body
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
27

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mens Travel Toiletries Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

136

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

22%

  • Brand 121%
  • Brand 219%
  • Brand 316%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Mens Travel Toiletries Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Mens Travel Toiletries Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens travel toiletries set43K/yr
  • travel toiletries for men27K/yr
  • mens travel toiletries19K/yr
  • travel size toiletries men8K/yr
  • travel kit for men8K/yr
  • travel toiletries men7K/yr
  • mini toiletries for men7K/yr
  • mens mini toiletries6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Travel Toiletries Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
0.3%of orders come back
“A bit pricey”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mens Travel Toiletries Set questions

Answered from the same tracked data.