Mens Toiletry Gift Set

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

2.7%

Market size, estimated

£215Ka year

Peak month

December19.1× the quietest month

Top search term

mens toiletries120K searches a year

Listings sell for £10.45 on average, from £1.58 to £30.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £10.45 that is £3K to £5K a year per listing.

Average price

£10.45under the $15 to $100 sweet spot

Price range

£1.58–£30.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #81 within Bath & Body. It carries 4,079 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#81in Bath & Body

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,079per listing

Listings tracked

64

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months