Is mens tanning moisturiser profitable to sell on Amazon United Kingdom?

The niche generates £272K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (44/100).

How competitive is the mens tanning moisturiser niche?

2 brands and 67 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mens tanning moisturiser?

Top complaints mined from reviews: Moist/Dry, Smell, Suitability Dry Skin. The return rate is 0.0%.

What does it cost to enter the mens tanning moisturiser niche?

Listings span £4.19–£6.43; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 7,589 reviews — the moat a new listing must climb.

mens tanning moisturiser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£272K

£272K/yr · 424K searches

Review moat

Bad7,588.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.21

avg listing price — sweet spot $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.19–£6.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mens tanning moisturiser is a £272K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mens tanning moisturiser market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £156K–£208K; units × avg price
Conversion rate: 12.3%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Garnier95%
NIVEA5%

Top mens tanning moisturiser search terms

garnier256K/yr +18.7%4.1% conv.
garnier gradual tan moisturiser20K/yr +118.9%13.9% conv.
garnier summer body18K/yr +71.8%14.2% conv.
garnier tanning moisturiser17K/yr +70.0%13.1% conv.
garnier tan14K/yr +38.2%6.7% conv.
garnier skin care16K/yr -27.8%1.9% conv.
mens tanning moisturiser9K/yr +45.9%2.1% conv.
garnier gradual tan7K/yr +124.6%10.9% conv.
garnier body summer gradual tan lotion6K/yr +206.8%19.0% conv.
garnier summer body dark9K/yr +14.1%15.9% conv.

All search terms

Top mens tanning moisturiser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Summer Body Gradual Tan Moisturiser Deep For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml

Garnier£5.044.5★12,081 rev

Garnier Summer Body Gradual Tan Moisturiser Light For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml

Garnier£5.224.7★1,948 rev

Garnier Vitamin C* Fresh & Bright Hydrating Sorbet Cream 4% Vitamin C* & Niacinamide Ultra Fresh & Light For Dull Uneven Skin Cruelty Free International & Vegan - 85ml

Garnier£4.394.2★661 rev

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml

Garnier£4.194.4★228 rev

Garnier Vitamin C Tinted Suncreen for Face SPF50+ Daily UV Brightening Fluid Sheer Glow Prevents Corrects Sun Damages Evens Skin tone Face & Neck For All Skin Types Cruelty-Free Vegan 40ml

Garnier£6.434.5★6,815 rev

Newest

by launch date

Garnier Vitamin C* Fresh & Bright Hydrating Sorbet Cream 4% Vitamin C* & Niacinamide Ultra Fresh & Light For Dull Uneven Skin Cruelty Free International & Vegan - 85ml

Garnier£4.39661 rev

9mo ago

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml

Garnier£4.19228 rev

9mo ago

Garnier Vitamin C Tinted Suncreen for Face SPF50+ Daily UV Brightening Fluid Sheer Glow Prevents Corrects Sun Damages Evens Skin tone Face & Neck For All Skin Types Cruelty-Free Vegan 40ml

Garnier£6.436,815 rev

2y ago

Garnier Vitamin C Brightening Serum for Face with 4% Vitamin C Niacinamide & Salicylic Acid Brightens Skin Reduces Dark Spots & Evens Skin Tone Serum 30ml

Garnier£6.3125,432 rev

4y ago

NIVEA Q10 Firming + Bronze Gradual Tan Body Lotion (400 ml) Firming Cream for Bronzed Skin with Q10 Supports a Gradual Tan Tanning Moisturiser for a Sun-Kissed Radiant Glow

NIVEA£4.935,955 rev

6y ago

What buyers say about mens tanning moisturiser

What buyers praise and complain about, mined from review topics.

What buyers love

Smell11%

“The scent is subtle and pleasant”

Moist/Dry11%

“helps to moisturies skin”

Quality-Overall9%

“High quality luxury”

Value For Money8%

“Fair price”

Brightness/Shine/Glow7%

“Glowing skin”

Suitability Combination Skin7%

“Great product for skin”

Soft Feel6%

“feels so good”

Texture/Consistency-Overall4%

“Love the texture”

Color4%

“Lovely colour”

Absorbency3%

“absorbs nicely”

What buyers complain about

Moist/Dry12%

“Not Hydrating”

Smell8%

“is extremely artificial smelling”

Suitability Dry Skin7%

“Not good for dry skin”

Allergies6%

“Allergic reaction”

Adhesion/Stickiness6%

“Does feel a bit sticky though”

Color5%

“but when it comes to being pale”

Value For Money3%

“Too much for me”

Texture/Consistency-Overall3%

“Not the texture I imagined it would be”

Size-Overall2%

“Not fit for purpose”

Thickness2%

“The glow sun screen is awful thick”

Common questions

Is mens tanning moisturiser profitable to sell on Amazon United Kingdom?: The niche generates £272K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (44/100).
How competitive is the mens tanning moisturiser niche?: 2 brands and 67 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mens tanning moisturiser?: Top complaints mined from reviews: Moist/Dry, Smell, Suitability Dry Skin. The return rate is 0.0%.
What does it cost to enter the mens tanning moisturiser niche?: Listings span £4.19–£6.43; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 7,589 reviews — the moat a new listing must climb.