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Mens Tanning Moisturiser

Fail

The top 5 brands take 100% of clicks, so Mens Tanning Moisturiser is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£272K/yr424K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
91%top-5 click share · 2 brands · 67 sellers

Flapen Score

Mens Tanning Moisturiser against its category

The dotted line is the Beauty average. Past it, Mens Tanning Moisturiser is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Tanning Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Tanning Moisturiser 424K times last year and spent an estimated £272K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
12.3%
Market size, estimated
£272Ka year
Top search term
garnier256K searches a year

02 · Price

A sale here is worth £5.21.

Listings sell for £5.21 on average, from £4.19 to £6.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £5.21 that is £16K to £21K a year per listing.

Average price
£5.21under the $15 to $100 sweet spot
Price range
£4.19–£6.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£16K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Body. It carries 7,589 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,589per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mens Tanning Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Search terms

Top Mens Tanning Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garnier256K/yr
  • garnier gradual tan moisturiser20K/yr
  • garnier summer body18K/yr
  • garnier tanning moisturiser17K/yr
  • garnier tan14K/yr
  • garnier skin care16K/yr
  • mens tanning moisturiser9K/yr
  • garnier gradual tan7K/yr
  • garnier body summer gradual tan lotion6K/yr
  • garnier summer body dark9K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Tanning Moisturiser

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
12%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not Hydrating”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mens Tanning Moisturiser questions

Answered from the same tracked data.