Mens Soap
Mens Soap shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Mens Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Soap is a £127K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Mens Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.4% over the last 90 days and 5.0% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 31 products
Top Mens Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
4 Pcs Natural Men`s Soap SHVYOG Men`s Bar Soap Handmade Exfoliating Deep Cleansing Refreshing Moisturizing Bar for Body & Face - Sandalwood Amber Mint Charcoal Turmeric 600g
- Price
- £11.98
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 2y ago
Soap Bars Mens Set Gifts Fathers Day 6Pcs Handmade Cleansing Set Moisturizing & Exfoliating Scrub Soap Gift for Men All Skin Type 3.5 oz of 6 Different Scents Bars Idea Christmas Valentines Day Gifts
- Price
- £14.37
- Rating
- 4.3/5
- Reviews
- 3,984
- Age
- 2y ago
Eco Warrior Mens Edit All Over Body Soap Bar | Vegan Natural Cruelty-Free Eco Friendly | Free from SLS or Parabens | Nourishing Mens Soap with Shea Butter and Essential Oils | Mens Gifts 100g
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 4y ago
Aura Naturals Mens Soap Bar Pack of 4 - Sandalwood Lemon Activated Carbon & Chamomile Scented Men Soap Bar - 150g Exfoliating Soap for Men Natural Body Soap Gift Set
- Price
- £14.68
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Faith In Nature Natural Blue Cedar Hand Soap Bar Uplifting Vegan & Cruelty Free No SLS or Parabens 100g
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 10,476
- Age
- 14y ago
Trending
90-day click momentum
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar Alpine Sage Spearmint Basil (142g 3 pack)
- Price
- £19.74
- Rating
- 4.2/5
- Reviews
- 1,228
- Age
- 4y ago
Bristol Soap Company Artisan Soap Man Bar Pack 5 Masculine Handmade Essential Oil Soaps Shea Butter & Coconut Oil Cruelty-Free & Vegan Gift Set
- Price
- £24.92
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 11mo ago
Dove Men+Care Extra Fresh 1/4 moisturizing Cream Body+Face Bar 100g+400g 4 bars(pack of 4)
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 5y ago
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Bay Rum Cool Fresh Aloe & Pine Tar (142g 3 pack)
- Price
- £18.92
- Rating
- 4.2/5
- Reviews
- 1,228
- Age
- 1y ago
Fresh and Fly Mens Soap Bar for Face Body Hair 300g - 4X Bigger 4X Longer - Handmade Natural Soap Bar - Organic Moisturizing and Cleansing Formula for Dry Skin (Patchouli)
- Price
- £12.93
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch date
6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Bristol Soap Company Artisan Soap Guest Size Man Bar Pack 8 Handmade Masculine Soaps with Exfoliants Shea Butter & Coconut Oil Cruelty-Free & Vegan Gift Set (8 x 30g)
- Price
- £10.16
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 10mo ago
Aura Naturals Mens Soap Bar Set of 4 - Mint Ironwood Mist Ginger & Neroli Tobacco & Vanilla Scented Men Soap for Exfoliating Face Wash Body & Shower - 150g Each - Luxury Man Spa Gift Pack
- Price
- £14.00
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Bristol Soap Company Artisan Soap Man Bar Pack 5 Masculine Handmade Essential Oil Soaps Shea Butter & Coconut Oil Cruelty-Free & Vegan Gift Set
- Price
- £24.92
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 11mo ago
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Birchwood Breeze Fresh Falls Wood Barrel Bourbon (142g 3 pack)
- Price
- £20.36
- Rating
- 4.2/5
- Reviews
- 1,228
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
69
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
36%
- SHVYOG13%
- Little Soap Company11%
- Aura Naturals11%
- Dr. Squatch11%
- Rinse & Robust10%
- VIKING REVOLUTION8%
Mens Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top Mens Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens soap78K/yr
- mens soap bar40K/yr
- soap for men15K/yr
- mens soap bars uk13K/yr
- natural soap for men13K/yr
- men soap8K/yr
- mens natural soap7K/yr
- mens bar soap6K/yr
- soap bar men5K/yr
- soap men5K/yr
What reviews say buyers love and hate about Mens Soap
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Smell fresh”
“Excellent product”
“Excellent value for money”
“the soap lathers nicely”
“Cleans you well”
What buyers complain about
69% of reviews“Very very strong smell”
“expensive”
“Soaps are very small in comparison to what they used to be”
“Dried my skin out”
“Low lather soap”
Mens Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
