Mens Soap

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

5.0%

Market size, estimated

£127Ka year

Peak month

December4.4× the quietest month

Top search term

mens soap78K searches a year

Listings sell for £12.61 on average, from £0.67 to £28.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.61 that is £1K to £3K a year per listing.

Average price

£12.61under the $15 to $100 sweet spot

Price range

£0.67–£28.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #148 within Bath & Body. It carries 2,682 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#148in Bath & Body

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,682per listing

Listings tracked

31

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months