Mens Skincare

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

2.5%

Market size, estimated

£192Ka year

Peak month

December8.8× the quietest month

Top search term

mens skincare98K searches a year

Listings sell for £13.67 on average, from £5.07 to £34.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £13.67 that is £3K to £7K a year per listing.

Average price

£13.67under the $15 to $100 sweet spot

Price range

£5.07–£34.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£7K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #170 within Face. It carries 5,983 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#170in Face

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,983per listing

Listings tracked

40

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months