mens shaver and beard trimmer
Worth a lookShows a sweet-spot price point ($25.90 avg), but a small market ($38K/yr) keeps it on the watch list.
Avg price
Incredible£25.90avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£7.41–£73.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,401.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad£38K£38K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, mens shaver and beard trimmer is a £38K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens shaver and beard trimmer market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £32K–£39K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.3%
- Avg brand age
- 32 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
203
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
30%
- PHILIPS22%
- Solati20%
- Remington8%
- Ufree7%
- Birch7%
- tiovara6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.1×
Top mens shaver and beard trimmer search terms
- mens shaver and beard trimmer20K/yr
- shaving clippers for men6K/yr
- electric shavers men beard trimmer2K/yr
- shavers for men beard trimmer4K/yr
Top mens shaver and beard trimmer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beard Trimmer Hair Clippers Men Cordless Rechargeable Hair Trimmer for Men Premium Professional Barber Grooming Set with Zero Gapped T Blade Shaver & LCD Display Gift
Solati£15.874.3★10,146 rev
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
PHILIPS£22.514.4★808 rev
Beard Trimmer Men Hair Clippers Men Electric Shavers with Zoom Wheel(1-10mm) Cordless Hair Clippers with Battery Indicator Electric Razor USB Rechargeable Facial Hair Trimmer Body Hair Grooming Kits
Birch£16.934.3★2,315 rev
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
houpoo£19.224.4★4,296 rev
Remington All-in-One Grooming Kit Beard Trimmer (4 Attachments Beard & Hair Comb Nose & Ear Detail Trimmer Mini Foil Shaver 3 Combs Stainless Steel Blades 40-Minute Run Time Cordless) PG6020
Remington£16.554.3★2,257 rev
Newest
by launch date
Solati Beard Trimmer for Men Professional Hair Clippers & Electric Shaver Grooming Kit Precision T-Blade Cordless Hair Trimmer with LCD Display Mens Gifts
Solati£17.48125 rev
Gillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
Gillette£21.4462 rev
Beard Trimmer for Men Electric Razor & Nose Hair Trimmer - IPX7 Waterproof All-in-One Body Grooming Kit for Wet/Dry Use on Beard Chest Legs & More (Black.)
tiovara£19.14115 rev
Valano Beard Trimmer for Men 3-in-1 Professional Hair Clippers & Grooming Kit Cordless Electric Razor Shaver with T-Blade Nose and Ear Hair Trimmer 9 Guide Combs Type-C Long Battery Life Gift
Valano£17.79145 rev
YIDON Beard Trimmer Men Hair Clippers Cordless Electric Razor for Men Hair Trimmer Type-C Charging LCD Screen Zero Gapped T Blade Head Shaver Waterproof Grooming Kit
YIDON£18.012,374 rev
Trending
90-day click momentumGillette Fusion One Face and Body Electric Beard Trimmer Men with One Blade
Gillette£21.444.2★
Solati Beard Trimmer for Men Professional Hair Clippers & Electric Shaver Grooming Kit Precision T-Blade Cordless Hair Trimmer with LCD Display Mens Gifts
Solati£17.484.7★
Beard Trimmer for Men Electric Razor & Nose Hair Trimmer - IPX7 Waterproof All-in-One Body Grooming Kit for Wet/Dry Use on Beard Chest Legs & More (Black.)
tiovara£19.144.5★
Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15
PHILIPS£47.094.2★
Valano Beard Trimmer for Men 3-in-1 Professional Hair Clippers & Grooming Kit Cordless Electric Razor Shaver with T-Blade Nose and Ear Hair Trimmer 9 Guide Combs Type-C Long Battery Life Gift
Valano£17.794.2★
What buyers say about mens shaver and beard trimmer
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“very affordable”
“Easy to handle”
“Longer battery life”
“Charges up quickly”
“As advertised”
“The attachments are very good”
“An excellent light weight gift for a friend”
“gentle on the skin”
“Did the job perfectly”
What buyers complain about
“Breaks quickly”
“Didnt charge”
“Bad quality”
“Bad battery”
“Did not turn on”
“Quite expensive,”
“Not that sharp”
“the attachments are HORRIBLE”
“nothing fit it”
“It was clearly used”
Top return reasons
Common questions
- Is mens shaver and beard trimmer profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 33 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mens shaver and beard trimmer niche?
- 20 brands and 203 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in mens shaver and beard trimmer?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.4%.
- When does demand for mens shaver and beard trimmer peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 5.1× the quietest.
- What does it cost to enter the mens shaver and beard trimmer niche?
- Listings span £7.41–£73.72; the average listing price is £25.90 (sweet spot $15–$100). The average incumbent carries 5,402 reviews — the moat a new listing must climb.