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Mens Shaver and Beard Trimmer

Maybe

Products sell for $25.90 on average, inside the sweet spot. But shoppers spend an estimated $38K a year here, so Mens Shaver and Beard Trimmer is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£38K/yr32K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
47%top-5 click share · 20 brands · 203 sellers

Flapen Score

Mens Shaver and Beard Trimmer against its category

The dotted line is the Beauty average. Past it, Mens Shaver and Beard Trimmer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Shaver and Beard Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Shaver and Beard Trimmer 32K times last year and spent an estimated £38K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
4.6%
Market size, estimated
£38Ka year
Peak month
July5.1× the quietest month
Top search term
mens shaver and beard trimmer20K searches a year

02 · Price

A sale here is worth £25.90.

Listings sell for £25.90 on average, from £7.41 to £73.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £25.90 that is £0 to £3K a year per listing.

Average price
£25.90inside the $15 to $100 sweet spot
Price range
£7.41–£73.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #22 within Hair Cutting Tools. It carries 5,402 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#22in Hair Cutting Tools
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,402per listing
Listings tracked
33

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mens Shaver and Beard Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

203

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

30%

  • Brand 122%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Mens Shaver and Beard Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Mens Shaver and Beard Trimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens shaver and beard trimmer20K/yr
  • shaving clippers for men6K/yr
  • electric shavers men beard trimmer2K/yr
  • shavers for men beard trimmer4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Shaver and Beard Trimmer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.4%of orders come back
“Breaks quickly”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mens Shaver and Beard Trimmer questions

Answered from the same tracked data.