Is mens shampoo and conditioner profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the mens shampoo and conditioner niche?

20 brands and 148 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in mens shampoo and conditioner?

Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.1%.

When does demand for mens shampoo and conditioner peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mens shampoo and conditioner niche?

Listings span £2.88–£27.49; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 5,694 reviews — the moat a new listing must climb.

mens shampoo and conditioner

Worth a look

Shows low returns (0.1%), but a small market ($63K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£2.88–£27.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.17

avg listing price — sweet spot $15–$100

Review moat

Bad5,693.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 74K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mens shampoo and conditioner is a £63K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mens shampoo and conditioner market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £56K–£67K; units × avg price
Conversion rate: 7.6%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 2.5%
Avg brand age: 70 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

148

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

34%

TIGI19%
VIKING REVOLUTION12%
TRESemmé11%
Slick Gorilla10%
Dove7%
Head & Shoulders7%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -13.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mens shampoo and conditioner search terms

mens shampoo and conditioner52K/yr -18.4%5.6% conv.
men shampoo and conditioner7K/yr +0.2%4.5% conv.
mens shampoo and conditioner 2 in 15K/yr +6.0%6.9% conv.
shampoo and conditioner men4K/yr +1.2%5.1% conv.
shampoo and conditioner sets men5K/yr -7.6%5.7% conv.

All search terms

Top mens shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bed Head for Men by TIGI Clean Up Shampoo & Conditioner Set 2x 750ml Salon Quality Daily Hair Care Deep Cleansing Hydrating & Scalp Refreshing Treatment with Peppermint & Menthol

TIGI£12.044.7★4,761 rev

TRESemmé Replenish & Cleanse 2 in 1 Shampoo & Conditioner with multi-vitamin cleansing shampoo for all hair types 900 ml

TRESemmé£3.044.7★1,456 rev

Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml

Slick Gorilla£8.024.3★116 rev

Viking Revolution - Mens Shampoo And Conditioner - 2 x 500 ml - Natural Shampoos with Jojoba Oil and Biotin - Sandalwood Shampoo Men

VIKING REVOLUTION£14.414.4★2,413 rev

Dove 2 in 1 Shampoo and Conditioner

Dove£6.424.4★104 rev

Newest

by launch date

Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)

Dr. Squatch£25.784,661 rev

2mo ago

ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK

ManCave£7.3265 rev

10mo ago

Regrowz Refresh & Balance Kit Thickening Shampoo & Volumising Conditioner with Scalp Massager Hair Thickening Treatment for Women & Men 100% Natural & Sulphate-Free

Regrowz£25.5634 rev

12mo ago

Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml

Slick Gorilla£8.02116 rev

1y ago

Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)

Native£20.771,040 rev

1y ago

What buyers say about mens shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great everyday product”

Smell17%

“it smells beautiful”

Value For Money16%

“Excellent Value”

Hair Growth11%

“Grow me hair”

Soft Feel6%

“makes my hair feel soft”

Lather3%

“It lathers well”

Cleansing2%

“clean hair”

Size-Overall2%

“it suits me fine”

Advertised Vs Actual Product2%

“As described”

Thickness1%

“is as thick as it has ever been”

What buyers complain about

Value For Money9%

“So expensive”

Smell9%

“no powerful smell”

Hair Related8%

“Dont see any difference in my hair yet”

Functionality-Overall5%

“Dispenser does not work”

Moist/Dry5%

“Somehow makes my hair dry and still shedding”

Allergies5%

“This caused severe rashes”

Hair Growth4%

“Not growing me”

Thickness3%

“not thicker”

Damage/Burn Hair2%

“Completely ruined my hair”

Suitability Short Hair2%

“No good for my hair whatsoever”

Top return reasons

Leak-Proof20%

Value For Money10%

Advertised Vs Actual Product8%

Suitability Short Hair6%

Quality-Overall5%

Ingredients-Overall5%

Damage/Burn Hair5%