Mens Shampoo and Conditioner
Mens Shampoo and Conditioner shows low returns (0.1%), but a small market ($63K/yr) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Mens Shampoo and Conditioner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Shampoo and Conditioner is a £63K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Mens Shampoo and Conditioner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.6% over the last 90 days and 7.6% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Mens Shampoo and Conditioner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bed Head for Men by TIGI Clean Up Shampoo & Conditioner Set 2x 750ml Salon Quality Daily Hair Care Deep Cleansing Hydrating & Scalp Refreshing Treatment with Peppermint & Menthol
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 4,761
- Age
- 16y ago
TRESemmé Replenish & Cleanse 2 in 1 Shampoo & Conditioner with multi-vitamin cleansing shampoo for all hair types 900 ml
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 6y ago
Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml
- Price
- £8.02
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Viking Revolution - Mens Shampoo And Conditioner - 2 x 500 ml - Natural Shampoos with Jojoba Oil and Biotin - Sandalwood Shampoo Men
- Price
- £14.41
- Rating
- 4.4/5
- Reviews
- 2,413
- Age
- 3y ago
Dove 2 in 1 Shampoo and Conditioner
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 6y ago
Trending
90-day click momentum
Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)
- Price
- £25.78
- Rating
- 4.5/5
- Reviews
- 4,661
- Age
- 2mo ago
ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10mo ago
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)
- Price
- £20.77
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Regrowz Refresh & Balance Kit Thickening Shampoo & Volumising Conditioner with Scalp Massager Hair Thickening Treatment for Women & Men 100% Natural & Sulphate-Free
- Price
- £25.56
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 12mo ago
Newest
by launch dateDr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)
- Price
- £25.78
- Rating
- 4.5/5
- Reviews
- 4,661
- Age
- 2mo ago
ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10mo ago
Regrowz Refresh & Balance Kit Thickening Shampoo & Volumising Conditioner with Scalp Massager Hair Thickening Treatment for Women & Men 100% Natural & Sulphate-Free
- Price
- £25.56
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 12mo ago
Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml
- Price
- £8.02
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)
- Price
- £20.77
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
148
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
34%
- TIGI19%
- VIKING REVOLUTION12%
- TRESemmé11%
- Slick Gorilla10%
- Dove7%
- Head & Shoulders7%
Mens Shampoo and Conditioner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Mens Shampoo and Conditioner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens shampoo and conditioner52K/yr
- men shampoo and conditioner7K/yr
- mens shampoo and conditioner 2 in 15K/yr
- shampoo and conditioner men4K/yr
- shampoo and conditioner sets men5K/yr
What reviews say buyers love and hate about Mens Shampoo and Conditioner
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great everyday product”
“it smells beautiful”
“Excellent Value”
“Grow me hair”
“makes my hair feel soft”
What buyers complain about
53% of reviews“So expensive”
“no powerful smell”
“Dont see any difference in my hair yet”
“Dispenser does not work”
“Somehow makes my hair dry and still shedding”
Mens Shampoo and Conditioner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Shampoo and Conditioner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
