Mens Shampoo and Conditioner

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

7.6%

Market size, estimated

£63Ka year

Peak month

December2.2× the quietest month

Top search term

mens shampoo and conditioner52K searches a year

Listings sell for £11.17 on average, from £2.88 to £27.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.17 that is £1K to £3K a year per listing.

Average price

£11.17under the $15 to $100 sweet spot

Price range

£2.88–£27.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #90 within Shampoos & Conditioners. It carries 5,694 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#90in Shampoos & Conditioners

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,694per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months