Mens Shampoo
Mens Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Mens Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Shampoo is a £468K/yr Amazon United Kingdom market (648K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Mens Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.6% over the last 90 days and 9.3% of searches end in a purchase.
£468K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Mens Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulldog Skincare - Original Shampoo 300ml - Shampoo for Men - For All Hair Types
- Price
- £3.79
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6y ago
ManCave Caffeine Shampoo for Men Support and Encourage Healthy Hair Growth with Caffeine Panthenol and Vitamin E Sulphate Free Natural Vegan Cruelty Free 500 ml
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 1,833
- Age
- 6y ago
ManCave Scalp Care Shampoo for Men DHT Blocker Encourages Hair Growth and Dandruff Control Contains Saw Palmetto Panthenol and Betaine Sulphate Free Natural Vegan Cruelty Free 350 ml
- Price
- £5.82
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 4y ago
ManCave Caffeine Shampoo for Men 200 ml Shampoo Natural Vegan Eco-Conscious Cruelty-Free for Healthy Hair Growth with Caffeine Panthenol and Vitamin E Shampoo for Men
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 2,518
- Age
- 12y ago
by Amazon Mens Caffeine Shampoo 2 x 400 ml
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 1,036
- Age
- 2y ago
Trending
90-day click momentum
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10mo ago
ManCave Caffeine Shampoo for Men Support and Encourage Healthy Hair Growth with Caffeine Panthenol and Vitamin E Sulphate Free Natural Vegan Cruelty Free 500 ml
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 1,833
- Age
- 6y ago
ManCave Scalp Care Shampoo for Men DHT Blocker Encourages Hair Growth and Dandruff Control Contains Saw Palmetto Panthenol and Betaine Sulphate Free Natural Vegan Cruelty Free 350 ml
- Price
- £5.82
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 4y ago
Newest
by launch dateManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
- Price
- £7.32
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 10mo ago
Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml
- Price
- £8.02
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
ManCave Nordic Spa Shower Gel Men 500 ml Vegan Mens Shower Gel with Natural Ingredients - Calming Lavender Earthy Sage & Warm Cedar - Cruelty-Free Body Wash Eco-Conscious & Recycled Packaging
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
by Amazon Mens Caffeine Shampoo 2 x 400 ml
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 1,036
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
191
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
24%
- ManCave40%
- Bulldog Skincare for Men13%
- by Amazon6%
- TIGI6%
- TRESemmé5%
- Head & Shoulders5%
Mens Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mens Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens shampoo181K/yr
- mancave79K/yr
- man cave77K/yr
- mens shampoo and conditioner52K/yr
- shampoo men50K/yr
- men shampoo37K/yr
- shampoo for men35K/yr
- bulldog shampoo24K/yr
- mancave shampoo21K/yr
- man cave shampoo12K/yr
What reviews say buyers love and hate about Mens Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“the fragrance is lovely”
“Excellent product”
“Excellent value for money”
“Less hair loss”
“clean and refreshed”
What buyers complain about
53% of reviews“Not effective at all”
“this is just weird smelling”
“So expensive”
“and lost a tremendous amount of hair”
“any skin it gets on itch”
Mens Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
