mens shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Market size
Good£468K£468K/yr · 648K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,074.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.88–£20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens shampoo is a £468K/yr Amazon United Kingdom market (648K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £391K–£469K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 9.3%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 71%
- Out of stock
- 1.2%
- Avg brand age
- 57 months
- Avg seller age
- 157 days
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
191
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
24%
- ManCave40%
- Bulldog Skincare for Men13%
- by Amazon6%
- TIGI6%
- TRESemmé5%
- Head & Shoulders5%
Demand
Weekly Amazon search volume, last 48 weeks — +2.6% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulldog Skincare - Original Shampoo 300ml - Shampoo for Men - For All Hair Types
Bulldog Skincare for Men£3.794.6★569 rev
ManCave Caffeine Shampoo for Men Support and Encourage Healthy Hair Growth with Caffeine Panthenol and Vitamin E Sulphate Free Natural Vegan Cruelty Free 500 ml
ManCave£9.994.5★1,833 rev
ManCave Scalp Care Shampoo for Men DHT Blocker Encourages Hair Growth and Dandruff Control Contains Saw Palmetto Panthenol and Betaine Sulphate Free Natural Vegan Cruelty Free 350 ml
ManCave£5.824.3★493 rev
ManCave Caffeine Shampoo for Men 200 ml Shampoo Natural Vegan Eco-Conscious Cruelty-Free for Healthy Hair Growth with Caffeine Panthenol and Vitamin E Shampoo for Men
ManCave£3.854.4★2,518 rev
by Amazon Mens Caffeine Shampoo 2 x 400 ml
by Amazon£2.884.3★1,036 rev
Newest
by launch date
ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
ManCave£7.3265 rev
ManCave Nourishing 2-in-1 Shampoo 200ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and Conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
ManCave£5.0765 rev
ManCave Oud Wood Shower Gel 500ml Premium Oud Patchouli Leather Scent Moisturising & Cleansing Body Wash for Men Sulphate Free Vegan Paraben Free Cruelty Free Natural Ingredients
ManCave£7.60116 rev
Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml
Slick Gorilla£8.02116 rev
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
Native£10.641,040 rev
Trending
90-day click momentum
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
Native£10.644.2★
ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK
ManCave£7.324.2★
ManCave Hyaluronic Acid and Caffeine Anti-Aging Face Serum 50ml Formulated to reduce the Appearance of Fatigue and Enhance Damaged Skin with Caffeine and Glycogen Vegan Friendly Made in the UK
ManCave£7.974.4★
Dove 2 in 1 Shampoo and Conditioner
Dove£6.424.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is lovely”
“Excellent product”
“Excellent value for money”
“Less hair loss”
“clean and refreshed”
“Leaves hair very soft”
“It lathers well”
“As described”
“it suits me fine”
“lasts well. far better life that most other products Ive used”
What buyers complain about
“Not effective at all”
“this is just weird smelling”
“So expensive”
“and lost a tremendous amount of hair”
“any skin it gets on itch”
“Leaves skin and mouth dry”
“Overpriced Rubbish”
“G. Didnt work for me at getting colour into my grey hair”
“I looked more grey than before”
“Oily”
Top return reasons
Common questions
- Is mens shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £468K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mens shampoo niche?
- 19 brands and 191 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mens shampoo?
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.
- What does it cost to enter the mens shampoo niche?
- Listings span £1.88–£20.70; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 3,075 reviews — the moat a new listing must climb.
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