Mens Night Cream
FailThe top 5 brands take 100% of clicks, so Mens Night Cream is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £114K/yr113K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 78%top-5 click share · 2 brands · 166 sellers
Flapen Score
Mens Night Cream against its category
The dotted line is the Beauty average. Past it, Mens Night Cream is stronger. Inside it, weaker.
Market
The Mens Night Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Night Cream 113K times last year and spent an estimated £114K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £114Ka year
- Top search term
- nivea night cream37K searches a year
02 · Price
A sale here is worth £5.58.
Listings sell for £5.58 on average, from £2.16 to £8.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.58 that is £7K to £8K a year per listing.
- Average price
- £5.58under the $15 to $100 sweet spot
- Price range
- £2.16–£8.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Face. It carries 2,491 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Face
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,491per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Mens Night Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 192%
- Brand 28%
- Open — no brand owns it (0%)
Demand
Mens Night Cream search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mens Night Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nivea night cream37K/yr
- nivea q10 night cream17K/yr
- nivea night cream for women15K/yr
- mens night cream12K/yr
- night cream men7K/yr
- q10 night cream5K/yr
- neutrogena night cream5K/yr
- nivea night face cream3K/yr
- neutrogena hydro boost night cream4K/yr
- nivea night cream 60 plus4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Night Cream
We read the reviews and the return reasons for every product selling here.
“I found that this really irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Night Cream questions
Answered from the same tracked data.









