Mens Night Cream
FailThe top 5 brands take 100% of clicks, so Mens Night Cream is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £114K/yr113K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 78%top-5 click share · 2 brands · 166 sellers
Flapen Score
Mens Night Cream against its category
The dotted line is the Beauty average. Past it, Mens Night Cream is stronger. Inside it, weaker.
Market
The Mens Night Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Night Cream 113K times last year and spent an estimated £114K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £114Ka year
- Top search term
- nivea night cream37K searches a year
02 · Price
A sale here is worth £5.58.
Listings sell for £5.58 on average, from £2.16 to £8.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.58 that is £7K to £8K a year per listing.
- Average price
- £5.58under the $15 to $100 sweet spot
- Price range
- £2.16–£8.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Face. It carries 2,491 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Face
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,491per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Mens Night Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Q10 Anti-Wrinkle Power Regenerating Night Cream (50ml) Hydrating Night Face Moisturiser to Reduce Lines and Wrinkles Anti Wrinkle Face Cream for Firmer Skin in 7 Days
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 16,762
- Age
- 7y ago

NIVEA Refreshing Night Face Cream (50ml) 24 Hour Face Moisturiser for Normal Skin Night Cream with Aloe Vera and Hyaluronic Acid for Overnight Regeneration
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 11y ago

NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago

NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago

NIVEA Soothing Night Cream with Panthenol (50 ml) Face Cream for Sensitive Skin with Liquorice Extract and Panthenol Regenerating Overnight Moisturiser
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 10y ago
Trending
estimated 90-day click momentum
NIVEA Caring Night Face Cream (3 x 50ml) Rich Moisturiser for Sensitive & Dry Skin Nourishing Night Cream with Hyaluronic Acid and Argan Oil for 48H Moisture
- Price
- £6.85
- Rating
- 4.4/5
- Reviews
- 922
- Age
- 11y ago

NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago

NIVEA Hyaluron Cellular Filler Anti-Age Night Cream (50ml) Night Cream for Women with Hyaluronic Acid and Magnolia Extract Anti Wrinkle Moisturiser Anti-Age Face Moisturiser
- Price
- £7.55
- Rating
- 4.5/5
- Reviews
- 2,503
- Age
- 12y ago

NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago

Nivea Rich Regenerating Night Cream 50 ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 11y ago
Newest
by launch date
NIVEA Luminous 630 Anti Dark-Spot Night Cream (50ml) Dark-Spot Correcting Night Face Cream Revitalises Skin Complexion with Hyaluronic Acid
- Price
- £8.74
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 4y ago

NIVEA Q10 Anti-Wrinkle Sensitive Revitalising Night Cream (50ml) Face Cream with Pure Skin Identical Q10 and Liquorice Extract Sensitive Skin Cream
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 5y ago

NIVEA Cellular Expert Lift Anti-Age Night Cream (50ml) Anti-Wrinkle Night Cream with Pure Bakuchiol Night Face Cream Containing Hyaluronic Acid Night Cream for Women
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 5y ago

NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago

NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
166
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- NIVEA92%
- Neutrogena8%
- Open — no brand owns it (0%)
Demand
Mens Night Cream search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mens Night Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nivea night cream37K/yr
- nivea q10 night cream17K/yr
- nivea night cream for women15K/yr
- mens night cream12K/yr
- night cream men7K/yr
- q10 night cream5K/yr
- neutrogena night cream5K/yr
- nivea night face cream3K/yr
- neutrogena hydro boost night cream4K/yr
- nivea night cream 60 plus4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Night Cream
We read the reviews and the return reasons for every product selling here.
“I found that this really irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Night Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









