mens night cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,490.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£114K£114K/yr · 113K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.16–£8.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens night cream is a £114K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens night cream market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £112K–£140K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- NIVEA92%
- Neutrogena8%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — -15.9% search growth over the last 90 days.Top mens night cream search terms
- nivea night cream37K/yr
- nivea q10 night cream17K/yr
- nivea night cream for women15K/yr
- mens night cream12K/yr
- night cream men7K/yr
- q10 night cream5K/yr
- neutrogena night cream5K/yr
- nivea night face cream3K/yr
- neutrogena hydro boost night cream4K/yr
- nivea night cream 60 plus4K/yr
Top mens night cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Q10 Anti-Wrinkle Power Regenerating Night Cream (50ml) Hydrating Night Face Moisturiser to Reduce Lines and Wrinkles Anti Wrinkle Face Cream for Firmer Skin in 7 Days
NIVEA£5.404.6★16,762 rev
NIVEA Refreshing Night Face Cream (50ml) 24 Hour Face Moisturiser for Normal Skin Night Cream with Aloe Vera and Hyaluronic Acid for Overnight Regeneration
NIVEA£2.164.6★1,436 rev
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
NIVEA£6.304.6★3,061 rev
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
NIVEA£5.764.6★1,439 rev
NIVEA Soothing Night Cream with Panthenol (50 ml) Face Cream for Sensitive Skin with Liquorice Extract and Panthenol Regenerating Overnight Moisturiser
NIVEA£2.544.5★1,736 rev
Newest
by launch date
NIVEA Luminous 630 Anti Dark-Spot Night Cream (50ml) Dark-Spot Correcting Night Face Cream Revitalises Skin Complexion with Hyaluronic Acid
NIVEA£8.74646 rev
NIVEA Q10 Anti-Wrinkle Sensitive Revitalising Night Cream (50ml) Face Cream with Pure Skin Identical Q10 and Liquorice Extract Sensitive Skin Cream
NIVEA£5.99865 rev
NIVEA Cellular Expert Lift Anti-Age Night Cream (50ml) Anti-Wrinkle Night Cream with Pure Bakuchiol Night Face Cream Containing Hyaluronic Acid Night Cream for Women
NIVEA£8.47569 rev
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
NIVEA£5.761,439 rev
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
NIVEA£6.303,061 rev
Trending
90-day click momentum
NIVEA Caring Night Face Cream (3 x 50ml) Rich Moisturiser for Sensitive & Dry Skin Nourishing Night Cream with Hyaluronic Acid and Argan Oil for 48H Moisture
NIVEA£6.854.4★
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
NIVEA£6.304.6★
NIVEA Hyaluron Cellular Filler Anti-Age Night Cream (50ml) Night Cream for Women with Hyaluronic Acid and Magnolia Extract Anti Wrinkle Moisturiser Anti-Age Face Moisturiser
NIVEA£7.554.5★
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
NIVEA£5.764.6★
Nivea Rich Regenerating Night Cream 50 ml
NIVEA£2.934.5★
What buyers say about mens night cream
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Good moisturiser”
“Good quality”
“skin feels soft”
“Helping my dry skin”
“This has a very strong fragrance to it”
“Good on skin”
“Works as it is”
“absorbs very well”
“Feels light”
What buyers complain about
“I found that this really irritated my skin”
“Very greasy”
“Does not mean it is bad just did not work with my skin type I think”
“I did not like the fragrance of it at all”
“Not recommended to someone with sensitive skin”
“do not expect to look wrinkle free”
“May not be for all skin types”
“Didn't absorb”
“Unfortunately this one didn't work for my skin”
“The cream is thick”
Top return reasons
Common questions
- Is mens night cream profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 13 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the mens night cream niche?
- 2 brands and 166 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens night cream?
- Top complaints mined from reviews: Allergies, Oily/Greasy, Skin Health. The return rate is 0.0%.
- What does it cost to enter the mens night cream niche?
- Listings span £2.16–£8.74; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.