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Mens Night Cream

Fail

The top 5 brands take 100% of clicks, so Mens Night Cream is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£114K/yr113K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
78%top-5 click share · 2 brands · 166 sellers

Flapen Score

Mens Night Cream against its category

The dotted line is the Beauty average. Past it, Mens Night Cream is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Night Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Night Cream 113K times last year and spent an estimated £114K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
18.1%
Market size, estimated
£114Ka year
Top search term
nivea night cream37K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £2.16 to £8.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.58 that is £7K to £8K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£2.16–£8.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Face. It carries 2,491 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#113in Face
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,491per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mens Night Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

166

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%
  • Open — no brand owns it (0%)

Demand

Mens Night Cream search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Mens Night Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea night cream37K/yr
  • nivea q10 night cream17K/yr
  • nivea night cream for women15K/yr
  • mens night cream12K/yr
  • night cream men7K/yr
  • q10 night cream5K/yr
  • neutrogena night cream5K/yr
  • nivea night face cream3K/yr
  • neutrogena hydro boost night cream4K/yr
  • nivea night cream 60 plus4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Night Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“I found that this really irritated my skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mens Night Cream questions

Answered from the same tracked data.