Mens Night Cream
brand-locked demand (top 5 brands take 100% of clicks) — Mens Night Cream doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Mens Night Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Night Cream is a £114K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Mens Night Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.9% over the last 90 days and 18.1% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Mens Night Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Q10 Anti-Wrinkle Power Regenerating Night Cream (50ml) Hydrating Night Face Moisturiser to Reduce Lines and Wrinkles Anti Wrinkle Face Cream for Firmer Skin in 7 Days
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 16,762
- Age
- 7y ago
NIVEA Refreshing Night Face Cream (50ml) 24 Hour Face Moisturiser for Normal Skin Night Cream with Aloe Vera and Hyaluronic Acid for Overnight Regeneration
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 1,436
- Age
- 11y ago
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago
NIVEA Soothing Night Cream with Panthenol (50 ml) Face Cream for Sensitive Skin with Liquorice Extract and Panthenol Regenerating Overnight Moisturiser
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 10y ago
Trending
90-day click momentum
NIVEA Caring Night Face Cream (3 x 50ml) Rich Moisturiser for Sensitive & Dry Skin Nourishing Night Cream with Hyaluronic Acid and Argan Oil for 48H Moisture
- Price
- £6.85
- Rating
- 4.4/5
- Reviews
- 922
- Age
- 11y ago
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
NIVEA Hyaluron Cellular Filler Anti-Age Night Cream (50ml) Night Cream for Women with Hyaluronic Acid and Magnolia Extract Anti Wrinkle Moisturiser Anti-Age Face Moisturiser
- Price
- £7.55
- Rating
- 4.5/5
- Reviews
- 2,503
- Age
- 12y ago
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago
Nivea Rich Regenerating Night Cream 50 ml
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 11y ago
Newest
by launch date
NIVEA Luminous 630 Anti Dark-Spot Night Cream (50ml) Dark-Spot Correcting Night Face Cream Revitalises Skin Complexion with Hyaluronic Acid
- Price
- £8.74
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 4y ago
NIVEA Q10 Anti-Wrinkle Sensitive Revitalising Night Cream (50ml) Face Cream with Pure Skin Identical Q10 and Liquorice Extract Sensitive Skin Cream
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 5y ago
NIVEA Cellular Expert Lift Anti-Age Night Cream (50ml) Anti-Wrinkle Night Cream with Pure Bakuchiol Night Face Cream Containing Hyaluronic Acid Night Cream for Women
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 5y ago
NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 5y ago
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- NIVEA92%
- Neutrogena8%
- Open — no brand owns it (0%)
Mens Night Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mens Night Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nivea night cream37K/yr
- nivea q10 night cream17K/yr
- nivea night cream for women15K/yr
- mens night cream12K/yr
- night cream men7K/yr
- q10 night cream5K/yr
- neutrogena night cream5K/yr
- nivea night face cream3K/yr
- neutrogena hydro boost night cream4K/yr
- nivea night cream 60 plus4K/yr
What reviews say buyers love and hate about Mens Night Cream
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Worth the price”
“Good moisturiser”
“Good quality”
“skin feels soft”
“Helping my dry skin”
What buyers complain about
65% of reviews“I found that this really irritated my skin”
“Very greasy”
“Does not mean it is bad just did not work with my skin type I think”
“I did not like the fragrance of it at all”
“Not recommended to someone with sensitive skin”
Mens Night Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Night Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
