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Mens Nail Grooming Kit

Fail

Shoppers spend an estimated $34K a year here, so Mens Nail Grooming Kit is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£34K/yr42K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
61%top-5 click share · 18 brands · 39 sellers

Flapen Score

Mens Nail Grooming Kit against its category

The dotted line is the Beauty average. Past it, Mens Nail Grooming Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Nail Grooming Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Nail Grooming Kit 42K times last year and spent an estimated £34K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
8.3%
Market size, estimated
£34Ka year
Peak month
December4.6× the quietest month
Top search term
mens nail grooming kit38K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £3.50 to £21.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.66 that is £0 to £966 a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£3.50–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£966
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #29 within Manicure & Pedicure. It carries 4,128 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#29in Manicure & Pedicure
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,128per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mens Nail Grooming Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

39

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

  • Brand 126%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Mens Nail Grooming Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Reviews and returns

What reviews say buyers love and hate about Mens Nail Grooming Kit

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
51%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mens Nail Grooming Kit questions

Answered from the same tracked data.