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Mens Moisturiser with Spf

Mens Moisturiser with Spf shows low returns (0.1%), but prices mostly outside the sweet spot ($3.75–$15.71) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 27Growth 76Conversion 97Competition 45Returns 99Price range 6Avg price 20Brand share 29Review moat 36Quality gap 40
This niche Category average · 2,481 niches

Is Mens Moisturiser with Spf profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Moisturiser with Spf is a £113K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.

Mens Moisturiser with Spf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +62.9% over the last 90 days and 15.1% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr20K
Search volume / yr+62.9%103K
Conversion rate15.1%
Avg price£7.25

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 123
Top-5 product click share58%
Open market12%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,884

Top Mens Moisturiser with Spf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

123

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

7%

  • Bulldog Skincare for Men36%
  • NIVEA MEN22%
  • ManCave18%
  • CeraVe6%
  • L’Oréal Paris men expert5%
  • Rockface5%
  • Open — no brand owns it (2 brands, 7%)

Mens Moisturiser with Spf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR15.1%Products19Brands8Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews2,884Avg BSR#117
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.0×

Top Mens Moisturiser with Spf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens moisturiser face spf18K/yr
  • mens spf moisturiser face13K/yr
  • spf moisturiser for men13K/yr
  • mens moisturiser with spf8K/yr
  • mancave moisturiser12K/yr
  • bulldog spf5K/yr
  • mens spf moisturiser6K/yr
  • mens face moisturiser spf4K/yr
  • mens moisturiser spf5K/yr
  • mens spf4K/yr

What reviews say buyers love and hate about Mens Moisturiser with Spf

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Moist/Dry19%

Hydrates face

Quality-Overall16%

Excellent product

Value For Money11%

Amazing value

Absorbency6%

Easily absorbed

Suitability Dry Skin6%

Great for dry skin

What buyers complain about

47% of reviews
Smell7%

quite a strong smell to it

Value For Money7%

very overpriced

Allergies6%

Stung on my irritated skin

Thickness5%

Is slightly thicker than the L’Oréal ones.

Oily/Greasy5%

Very oily

Mens Moisturiser with Spf return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
11%
2Suitability Combination Skin
10%
3Functionality-Overall
9%
4Product Condition
8%
5Moist/Dry
7%

Common Mens Moisturiser with Spf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Moisturiser with Spf 52/100 on Amazon United Kingdom — Worth a look. The niche generates £113K/yr across 19 tracked products. Search demand moved +62.9% over the last 90 days.
Search demand for Mens Moisturiser with Spf on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 3.0× the quietest.