mens moisturiser with spf
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.75–$15.71) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Growth
Great+62.9%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,883.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£113K£113K/yr · 103K searches
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Price range
Bad£3.75–£15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens moisturiser with spf is a £113K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens moisturiser with spf market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £109K–£145K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
123
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- Bulldog Skincare for Men36%
- NIVEA MEN22%
- ManCave18%
- CeraVe6%
- L’Oréal Paris men expert5%
- Rockface5%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.0×
Top mens moisturiser with spf search terms
- mens moisturiser face spf18K/yr
- mens spf moisturiser face13K/yr
- spf moisturiser for men13K/yr
- mens moisturiser with spf8K/yr
- mancave moisturiser12K/yr
- bulldog spf5K/yr
- mens spf moisturiser6K/yr
- mens face moisturiser spf4K/yr
- mens moisturiser spf5K/yr
- mens spf4K/yr
Top mens moisturiser with spf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
Bulldog Skincare for Men£7.974.5★254 rev
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
NIVEA MEN£5.894.4★263 rev
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
Bulldog Skincare for Men£7.734.6★199 rev
ManCave SPF 20 Face Moisturiser for Men 100ml | Sun Protection Anti-Ageing Rosehip Oil & Vitamin E | Vegan Daily Sunscreen Moisturiser | Made in UK
ManCave£5.864.4★2,251 rev
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
NIVEA MEN£9.024.6★747 rev
Newest
by launch date
HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml
HORACE£12.30112 rev
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
Bulldog Skincare for Men£7.97254 rev
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
NIVEA MEN£5.89263 rev
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
Bulldog Skincare for Men£7.73199 rev
BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
Bulldog Skincare for Men£5.112,365 rev
Trending
90-day click momentum
NIVEA MEN Hydrocare SPF15 Moisturiser (75ml) Mens Face Cream For Dry Skin Moisturiser With SPF For UVA/UVB Protection Lightweight and Non-Greasy Formula With Aloe Vera and Provitamin B5
NIVEA£3.754.5★
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
Bulldog Skincare for Men£7.974.5★
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
NIVEA MEN£5.894.4★
HORACE Mattifying Face Moisturiser SPF30 for Men - Natural Hydrating Cream with UV Protection - Premature Ageing Prevention - Skincare for All Skin Types - Unscented 75 ml
HORACE£15.714.2★
Rock Face Mens Moisturiser - SPF 20 Face Cream Protect from UVA and UVB Rays 100ml Energising Skincare Fast Absorbing & Non-Greasy Fresh Citrus Scent
Rockface£4.514.4★
What buyers say about mens moisturiser with spf
What buyers praise and complain about, mined from review topics.What buyers love
“Hydrates face”
“Excellent product”
“Amazing value”
“Easily absorbed”
“Great for dry skin”
“soft and smooth”
“Good for sensitive skin”
“fragrance free”
“Good Application”
“This gave me excellent protection”
What buyers complain about
“quite a strong smell to it”
“very overpriced”
“Stung on my irritated skin”
“Is slightly thicker than the L’Oréal ones.”
“Very oily”
“not moisturizing Especially if youre on any retinoids”
“Its ok. Sticky”
“I didn't realise it came in this size”
“not moisturizing”
“the pump does not work nothing comes out”
Top return reasons
Common questions
- Is mens moisturiser with spf profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 19 tracked products. 90-day search growth is +62.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens moisturiser with spf niche?
- 8 brands and 123 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in mens moisturiser with spf?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for mens moisturiser with spf peak?
- Demand peaks in Apr–May; the busiest month runs 3.0× the quietest.
- What does it cost to enter the mens moisturiser with spf niche?
- Listings span £3.75–£15.71; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 2,884 reviews — the moat a new listing must climb.