mens moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Market size
Good£318K£318K/yr · 705K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,279.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens moisturiser is a £318K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £362K–£482K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 7.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.3%
- Avg brand age
- 52 months
- Avg seller age
- 149 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
227
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- L’Oréal Paris men expert100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
L’Oréal Paris men expert£7.784.6★20,104 rev
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★5,272 rev
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
L’Oréal Paris men expert£4.944.8★5,272 rev
LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
L’Oréal Paris men expert£5.074.6★17,248 rev
LOréal Mens Shower Gel Men Expert Hydra Energetic 3-in-1 XXXL Body Wash 1L Pump Instant Wake-Up Effect Energising Face & Hair Wash with Taurine and Vitamin C
L’Oréal Paris men expert£4.534.8★5,272 rev
Newest
by launch date
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
L’Oréal Paris men expert£6.0072 rev
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
L’Oréal Paris men expert£4.945,272 rev
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.595,272 rev
LOréal Mens Shower Gel Men Expert Hydra Energetic 3-in-1 XXXL Body Wash 1L Pump Instant Wake-Up Effect Energising Face & Hair Wash with Taurine and Vitamin C
L’Oréal Paris men expert£4.535,272 rev
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
L’Oréal Paris men expert£12.295,687 rev
Trending
90-day click momentumLOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
L’Oréal Paris men expert£6.004.6★
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
L’Oréal Paris men expert£4.944.8★
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
L’Oréal Paris men expert£7.784.6★
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
L’Oréal Paris men expert£12.294.6★
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“it smells beautiful”
“Excellent product”
“Hydrates the skin”
“Well received gift”
“Good for dry feeling skin”
“Makes my skin look good”
“Feels really good”
“Excellent size”
“As advertised”
What buyers complain about
“a little pricey”
“Very disappointing quality control”
“Itchy balls”
“No strong fragrance”
“as mentioned does not hydrate”
“Pump broken”
“I didn't realise it came in this size”
“This moisturises does not set off my skin no idea why”
“I suffer from dry skin”
“more watery to be honest”
Top return reasons
Common questions
- Is mens moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the mens moisturiser niche?
- 1 brands and 227 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens moisturiser?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Allergies. The return rate is 0.1%.
- When does demand for mens moisturiser peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the mens moisturiser niche?
- Listings span £2.73–£12.29; the average listing price is £6.03 (sweet spot $15–$100). The average incumbent carries 6,280 reviews — the moat a new listing must climb.
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