Mens Moisturiser
FailThe top 5 brands take 100% of clicks, so Mens Moisturiser is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £318K/yr705K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 66%top-5 click share · 1 brands · 227 sellers
Flapen Score
Mens Moisturiser against its category
The dotted line is the Beauty average. Past it, Mens Moisturiser is stronger. Inside it, weaker.
Market
The Mens Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Moisturiser 705K times last year and spent an estimated £318K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 705K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £318Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- loreal men expert536K searches a year
02 · Price
A sale here is worth £6.03.
Listings sell for £6.03 on average, from £2.73 to £12.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.03 that is £12K to £15K a year per listing.
- Average price
- £6.03under the $15 to $100 sweet spot
- Price range
- £2.73–£12.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #36 within Bath & Body. It carries 6,280 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #36in Bath & Body
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,280per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mens Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
227
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Mens Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Mens Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal men expert536K/yr
- loreal men77K/yr
- loréal men expert23K/yr
- loreal mens18K/yr
- loreal for men13K/yr
- men expert11K/yr
- mens loreal13K/yr
- loréal men8K/yr
- loreal mens expert4K/yr
- loréal paris men expert3K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Moisturiser
We read the reviews and the return reasons for every product selling here.
“a little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Moisturiser questions
Answered from the same tracked data.









