Mens Moisturiser
brand-locked demand (top 5 brands take 100% of clicks) — Mens Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Mens Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Moisturiser is a £318K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Mens Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +34.8% over the last 90 days and 7.5% of searches end in a purchase.
£318K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Mens Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago
LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 17,248
- Age
- 15y ago
LOréal Mens Shower Gel Men Expert Hydra Energetic 3-in-1 XXXL Body Wash 1L Pump Instant Wake-Up Effect Energising Face & Hair Wash with Taurine and Vitamin C
- Price
- £4.53
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
Trending
90-day click momentum
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
Newest
by launch dateLOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
LOréal Mens Shower Gel Men Expert Hydra Energetic 3-in-1 XXXL Body Wash 1L Pump Instant Wake-Up Effect Energising Face & Hair Wash with Taurine and Vitamin C
- Price
- £4.53
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 flat
Sellers
227
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- L’Oréal Paris men expert100%
- Open — no brand owns it (0%)
Mens Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top Mens Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal men expert536K/yr
- loreal men77K/yr
- loréal men expert23K/yr
- loreal mens18K/yr
- loreal for men13K/yr
- men expert11K/yr
- mens loreal13K/yr
- loréal men8K/yr
- loreal mens expert4K/yr
- loréal paris men expert3K/yr
What reviews say buyers love and hate about Mens Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great value”
“it smells beautiful”
“Excellent product”
“Hydrates the skin”
“Well received gift”
What buyers complain about
41% of reviews“a little pricey”
“Very disappointing quality control”
“Itchy balls”
“No strong fragrance”
“as mentioned does not hydrate”
Mens Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
