Mens Lip Balm
prices mostly outside the sweet spot ($1.17–$15.09) — Mens Lip Balm doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Mens Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Lip Balm is a £75K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 35/100.
Mens Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.1% over the last 90 days and 11.7% of searches end in a purchase.
£75K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Mens Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 7,268
- Age
- 15y ago
OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 13,021
- Age
- 9y ago
Bulldog Original Lip Balm
- Price
- £3.58
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 10y ago
Burts Bees Lip Balm Duo Pack Includes Moisturising Beeswax with Peppermint & Vitamin E and Vanilla Bean 2x4.25g
- Price
- £4.02
- Rating
- 4.7/5
- Reviews
- 13,581
- Age
- 10y ago
NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care
- Price
- £1.17
- Rating
- 4.7/5
- Reviews
- 1,806
- Age
- 10y ago
Trending
90-day click momentum
2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend
- Price
- £4.45
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago
Burts Bees Lip Balm Honey Moisturising Lip Balm With Beeswax & Vitamin E 100% Natural Origin 4.25g
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 42,086
- Age
- 18y ago
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 8,518
- Age
- 5y ago
Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 7,268
- Age
- 15y ago
Newest
by launch date2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend
- Price
- £4.45
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
NIVEA Lip Balm Hydro Care with SPF 15 (4.8g) Hydrating Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24 Hour Moisture and Protection
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,549
- Age
- 2y ago
Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 8,518
- Age
- 5y ago
Burts Bees Lip Balm Multipack Chapstick Lip Balms With Beeswax And Vitamin E Duo Value Pack 2x4.25g
- Price
- £5.13
- Rating
- 4.7/5
- Reviews
- 17,382
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Neutrogena50%
- Burt's Bees12%
- NIVEA10%
- O'Keeffe's8%
- Bulldog8%
- Brickell Men's Products4%
- Open — no brand owns it (3 brands, 9%)
Mens Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mens Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beeswax lip balm24K/yr
- mens lip balm31K/yr
- neutrogena lip balm21K/yr
- lip balm men22K/yr
- lip balm for men13K/yr
- bee lip balm6K/yr
- neutrogena lip balm stick2K/yr
- men lip balm6K/yr
- neutrogena lip2K/yr
What reviews say buyers love and hate about Mens Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality lip balm”
“worth the money”
“Good moisturiser”
“Did exactly what I needed”
“Now they stay smooth all the time”
What buyers complain about
69% of reviews“No moisture”
“Tiny pot”
“Lower quality”
“Very expensive”
“It doesn't smell at all”
Mens Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
