Mens Lip Balm

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-36.1%

Conversion, latest week

11.7%

Market size, estimated

£75Ka year

Top search term

beeswax lip balm24K searches a year

Listings sell for £5.03 on average, from £1.17 to £15.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.03 that is £4K to £5K a year per listing.

Average price

£5.03under the $15 to $100 sweet spot

Price range

£1.17–£15.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Lips. It carries 8,126 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#241in Lips

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,126per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months