mens lip balm
Skip itPrices mostly outside the sweet spot ($1.17–$15.09) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad8,125.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£75K£75K/yr · 127K searches
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.17–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens lip balm is a £75K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens lip balm market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £75K–£101K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Neutrogena50%
- Burt's Bees12%
- NIVEA10%
- O'Keeffe's8%
- Bulldog8%
- Brickell Men's Products4%
- Open — no brand owns it (3 brands, 9%)
Demand
Weekly Amazon search volume, last 40 weeks — -36.1% search growth over the last 90 days.Top mens lip balm search terms
- beeswax lip balm24K/yr
- mens lip balm31K/yr
- neutrogena lip balm21K/yr
- lip balm men22K/yr
- lip balm for men13K/yr
- bee lip balm6K/yr
- neutrogena lip balm stick2K/yr
- men lip balm6K/yr
- neutrogena lip2K/yr
Top mens lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection
Neutrogena£2.344.6★7,268 rev
OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£2.394.5★13,021 rev
Bulldog Original Lip Balm
Bulldog£3.584.3★40 rev
Burts Bees Lip Balm Duo Pack Includes Moisturising Beeswax with Peppermint & Vitamin E and Vanilla Bean 2x4.25g
Burt's Bees£4.024.7★13,581 rev
NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care
NIVEA£1.174.7★1,806 rev
Newest
by launch date
2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend
Muiefe£4.454 rev
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
Hilltop Honey£9.93345 rev
NIVEA Lip Balm Hydro Care with SPF 15 (4.8g) Hydrating Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24 Hour Moisture and Protection
NIVEA£1.171,549 rev
Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)
Neutrogena£15.098,518 rev
Burts Bees Lip Balm Multipack Chapstick Lip Balms With Beeswax And Vitamin E Duo Value Pack 2x4.25g
Burt's Bees£5.1317,382 rev
Trending
90-day click momentum2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend
Muiefe£4.454.6★
Burts Bees Lip Balm Honey Moisturising Lip Balm With Beeswax & Vitamin E 100% Natural Origin 4.25g
Burt's Bees£2.924.6★
Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)
Hilltop Honey£9.934.4★
Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)
Neutrogena£15.094.6★
Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection
Neutrogena£2.344.6★
What buyers say about mens lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality lip balm”
“worth the money”
“Good moisturiser”
“Did exactly what I needed”
“Now they stay smooth all the time”
“The tube is durable”
“It smells beautiful”
“Does the job”
“Very easy to use”
“doesn't make them wierdly shiny or greasy and is hypoallergenic, dorsnt irritatey skin at all”
What buyers complain about
“No moisture”
“Tiny pot”
“Lower quality”
“Very expensive”
“It doesn't smell at all”
“it became an irritant for me”
“The texture is extremely sticky”
“Top broke first use”
“Not so good will stick to Nivea original”
“Not For The Sensitive”
Top return reasons
Common questions
- Is mens lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the mens lip balm niche?
- 9 brands and 189 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in mens lip balm?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the mens lip balm niche?
- Listings span £1.17–£15.09; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 8,126 reviews — the moat a new listing must climb.