Mens Hair Products
brand-locked demand (top 5 brands take 100% of clicks) — Mens Hair Products doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Mens Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Hair Products is a £291K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Mens Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.8% over the last 90 days and 9.9% of searches end in a purchase.
£291K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Mens Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
American Crew Fiber High Hold with Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 28,948
- Age
- 19y ago
American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 20,553
- Age
- 18y ago
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 6,055
- Age
- 7y ago
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 32,509
- Age
- 9y ago
Trending
90-day click momentum
Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 724
- Age
- 10y ago
American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 50 g
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 20,553
- Age
- 18y ago
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g
- Price
- £9.80
- Rating
- 4.3/5
- Reviews
- 10,581
- Age
- 19y ago
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 6,055
- Age
- 7y ago
Newest
by launch date
Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 3,816
- Age
- 5y ago
Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 3,024
- Age
- 6y ago
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 6,055
- Age
- 7y ago
American Crew Fiber Cream with Medium Hold & Shine for Flexibility & Control (100ml) For All Hair Types Hair Styling for Men
- Price
- £8.78
- Rating
- 4.4/5
- Reviews
- 6,830
- Age
- 8y ago
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 32,509
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- American Crew78%
- Slick Gorilla12%
- Got2B11%
- Open — no brand owns it (0%)
Mens Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Mens Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- american crew84K/yr
- mens hair products76K/yr
- american crew fiber33K/yr
- hair products men33K/yr
- monte hair product9K/yr
- mens hair styling products16K/yr
- mens hair17K/yr
- crew hair products for men11K/yr
- crew12K/yr
- men hair products8K/yr
What reviews say buyers love and hate about Mens Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Excellent Product”
“holds my style very well”
“The scent is quite strong”
“As advertised”
“Brilliant on my sons hair”
What buyers complain about
56% of reviews“Smells Awful”
“Very poor at holding hair in place even when you use a lot”
“Too expensive”
“Bit greasy”
“it feels a bit more sticky”
Mens Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
