mens hair products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£291K£291K/yr · 358K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,420.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.62–£10.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens hair products is a £291K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens hair products market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £247K–£329K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.1%
- Avg brand age
- 52 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- American Crew78%
- Slick Gorilla12%
- Got2B11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top mens hair products search terms
- american crew84K/yr
- mens hair products76K/yr
- american crew fiber33K/yr
- hair products men33K/yr
- monte hair product9K/yr
- mens hair styling products16K/yr
- mens hair17K/yr
- crew hair products for men11K/yr
- crew12K/yr
- men hair products8K/yr
Top mens hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Crew Fiber High Hold with Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g
American Crew£9.144.4★28,948 rev
American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g
American Crew£10.344.5★20,553 rev
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
American Crew£10.414.4★6,055 rev
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
Got2B£3.624.6★1,163 rev
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
Slick Gorilla£9.774.4★32,509 rev
Newest
by launch date
Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray
Slick Gorilla£10.663,816 rev
Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g
Slick Gorilla£10.603,024 rev
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
American Crew£10.416,055 rev
American Crew Fiber Cream with Medium Hold & Shine for Flexibility & Control (100ml) For All Hair Types Hair Styling for Men
American Crew£8.786,830 rev
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
Slick Gorilla£9.7732,509 rev
Trending
90-day click momentum
Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml
Got2B£4.134.6★
American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 50 g
American Crew£6.894.5★
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
Got2B£3.624.6★
American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g
American Crew£9.804.3★
American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g
American Crew£10.414.4★
What buyers say about mens hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“holds my style very well”
“The scent is quite strong”
“As advertised”
“Brilliant on my sons hair”
“Fairly affordable”
“Good Texture”
“Used for years”
“Easy to use”
“it's very effective”
What buyers complain about
“Smells Awful”
“Very poor at holding hair in place even when you use a lot”
“Too expensive”
“Bit greasy”
“it feels a bit more sticky”
“Cheap trigger”
“does make it slightly dry so I tend to use just a little bit”
“it just wasnt the easiest product to use”
“Ridiculously Strong”
“Doesnt work”
Top return reasons
Common questions
- Is mens hair products profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 14 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the mens hair products niche?
- 3 brands and 130 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens hair products?
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.1%.
- When does demand for mens hair products peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the mens hair products niche?
- Listings span £3.62–£10.66; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 11,421 reviews — the moat a new listing must climb.