Mens Grooming Kits

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months

435K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

3.4%

Market size, estimated

£348Ka year

Peak month

December3.9× the quietest month

Top search term

mens grooming kits124K searches a year

Listings sell for £23.54 on average, from £4.93 to £63.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £23.54 that is £6K to £12K a year per listing.

Average price

£23.54inside the $15 to $100 sweet spot

Price range

£4.93–£63.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£6K–£12K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #58 within Hair Cutting Tools. It carries 5,338 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#58in Hair Cutting Tools

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,338per listing

Listings tracked

26

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

40 months