mens grooming kits
Worth a lookShows a sweet-spot price point ($23.54 avg), but soft demand (-13.9% this quarter) keeps it on the watch list.
Avg price
Incredible£23.54avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£4.93–£63.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£348K£348K/yr · 435K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,337.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens grooming kits is a £348K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens grooming kits market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £294K–£353K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
173
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
24%
- houpoo22%
- PHILIPS20%
- OWill15%
- Remington9%
- tiovara6%
- Ufree4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top mens grooming kits search terms
- mens grooming kits124K/yr
- grooming kit for men78K/yr
- mens grooming kit54K/yr
- male grooming kit47K/yr
- mens grooming45K/yr
- men grooming kit23K/yr
- grooming kit20K/yr
- male grooming14K/yr
- mens grooming set17K/yr
- grooming6K/yr
Top mens grooming kits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
houpoo£19.224.4★4,296 rev
Owill Manicure Set 18pcs Nail Clippers Pedicure Kit Nail Care Kit Professional Grooming Kit Tools Gift For Men Husband Friends and Parents (Black & Brown)
OWill£8.944.2★8,281 rev
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
PHILIPS£22.514.4★808 rev
Remington All-in-One Grooming Kit Beard Trimmer (4 Attachments Beard & Hair Comb Nose & Ear Detail Trimmer Mini Foil Shaver 3 Combs Stainless Steel Blades 40-Minute Run Time Cordless) PG6020
Remington£16.554.3★2,257 rev
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
PHILIPS£47.504.5★900 rev
Newest
by launch date
Beard Trimmer for Men Electric Razor & Nose Hair Trimmer - IPX7 Waterproof All-in-One Body Grooming Kit for Wet/Dry Use on Beard Chest Legs & More (Black.)
tiovara£19.14115 rev
Valano Beard Trimmer for Men 3-in-1 Professional Hair Clippers & Grooming Kit Cordless Electric Razor Shaver with T-Blade Nose and Ear Hair Trimmer 9 Guide Combs Type-C Long Battery Life Gift
Valano£17.79145 rev
AYBUY Manicure Set 12pcs Nail Clippers Pedicure Kit Portable Nail Trimming set Stainless Steel Grooming Tools with Fine Leather Case Professional Tools Gift for Men Women Friends and Parents(Black)
AYBUY£5.1447 rev
BarberBoss 5-in-1 Beard Trimmer for Men Hair Clipper Body Groomer Nose & Ear Trimmer Mens Grooming Kit Cordless Rechargeable Clippers Mens Grooming Set QR-6020
BARBERBOSS£27.14443 rev
Beard Trimmer Men 3-in-1 Electric Razor & Shaver for Face Body & Nose Cordless Mens Grooming Kit with Charging Dock IPX7 Waterproof Wet & Dry Hair Trimmer Gifts for Men (Black)
tiovara£20.94717 rev
Trending
90-day click momentumBeard Trimmer for Men Electric Razor & Nose Hair Trimmer - IPX7 Waterproof All-in-One Body Grooming Kit for Wet/Dry Use on Beard Chest Legs & More (Black.)
tiovara£19.144.5★
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
PHILIPS£22.514.4★
Valano Beard Trimmer for Men 3-in-1 Professional Hair Clippers & Grooming Kit Cordless Electric Razor Shaver with T-Blade Nose and Ear Hair Trimmer 9 Guide Combs Type-C Long Battery Life Gift
Valano£17.794.2★
Philips Multigroom 5000 Series All-in-One 11-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 17 Length Settings (0.5-16 mm) Model MG5951/15
PHILIPS£38.604.4★
AYBUY Manicure Set 12pcs Nail Clippers Pedicure Kit Portable Nail Trimming set Stainless Steel Grooming Tools with Fine Leather Case Professional Tools Gift for Men Women Friends and Parents(Black)
AYBUY£5.143.9★
What buyers say about mens grooming kits
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is solid”
“very affordable”
“Easy to handle”
“Decent battery life”
“As advertised”
“Attachments are very handy too”
“charged very quickly”
“Smooth Shaver”
“An excellent light weight gift for a friend”
“Slim design”
What buyers complain about
“Breaks quickly”
“Stopped Charging”
“Bad quality”
“the attachments are HORRIBLE”
“Battery is not great”
“Not sharp enough”
“Over Priced”
“Works but not well”
“alough many feel flimsy”
“Too small”
Top return reasons
Common questions
- Is mens grooming kits profitable to sell on Amazon United Kingdom?
- The niche generates £348K/yr across 26 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mens grooming kits niche?
- 18 brands and 173 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mens grooming kits?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.2%.
- When does demand for mens grooming kits peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the mens grooming kits niche?
- Listings span £4.93–£63.12; the average listing price is £23.54 (sweet spot $15–$100). The average incumbent carries 5,338 reviews — the moat a new listing must climb.