Mens Face Wash
Mens Face Wash shows low returns (0.1%), but prices mostly outside the sweet spot ($1.85–$15.69) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Mens Face Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Face Wash is a £457K/yr Amazon United Kingdom market (612K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Mens Face Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.3% over the last 90 days and 15.5% of searches end in a purchase.
£457K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 39 products
Top Mens Face Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BULLDOG SKINCARE Original Face Wash for Men Mens Grooming Mens Face Wash Cleanses and Helps Remove Excess Oils 150 ml
- Price
- £2.58
- Rating
- 4.6/5
- Reviews
- 4,461
- Age
- 12y ago
NIVEA MEN Deep Cleaning Face Wash Protect & Care (100 ml)
- Price
- £2.09
- Rating
- 4.6/5
- Reviews
- 2,963
- Age
- 5y ago
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
LOréal Paris Men Expert Wake-up Effect Face Wash 100ml Hydra Energetic Face Wash With Vitamin C* for Dull and Tired-Looking Skin Cleanses Pores and Energises Skin
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 7y ago
LOreal Paris Mens Daily Face Wash Men Expert Pure Carbon Daily Wash Powered by Purifying Carbon to Target Spots Blackheads and Oily Skin for a Clearer & Smoother Complexion Pure Carbon Wash 100ml
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 10,977
- Age
- 7y ago
Trending
90-day click momentum
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 12y ago
LOréal Men Expert Hydra Energetic Energising Gel Cleanser. Fights Fatigue Signs Revitalizes and Deeply Cleanses with a Gentle Foam. Vitamin C Brightens Combats Dullness 260ml.
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
Newest
by launch dateLOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
LOréal Men Expert Hydra Energetic Energising Gel Cleanser. Fights Fatigue Signs Revitalizes and Deeply Cleanses with a Gentle Foam. Vitamin C Brightens Combats Dullness 260ml.
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
NIVEA MEN Hydrocare Face Wash XXL (150ml) Purifying Face Wash for Men Cleanser Gel with Aloe Vera and Pro-Vitamin B5 For Hydrated & Refreshed Skin Daily Mens Skin Care
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 9mo ago
NIVEA MEN Sensitive Face Wash XXL (150ml) Soap-Free Face Wash for Men Facial Cleanser with Chamomile Extract and Vitamin PRO Complex Mens Skin Care Essentials
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 9mo ago
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
189
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
6%
- L’Oréal Paris men expert26%
- Bulldog Skincare for Men21%
- NIVEA MEN18%
- NIVEA18%
- CeraVe7%
- L'Oreal Paris5%
- Open — no brand owns it (4 brands, 6%)
Mens Face Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.6×
Top Mens Face Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens face wash129K/yr
- nivea face wash96K/yr
- face wash men77K/yr
- loreal face wash63K/yr
- bulldog face wash40K/yr
- loreal men expert face wash22K/yr
- men face wash27K/yr
- facewash for men14K/yr
- loreal men face wash10K/yr
- loreal mens face wash11K/yr
What reviews say buyers love and hate about Mens Face Wash
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Overall, its an easy product to recommend”
“Clean and fresh”
“Great value”
“Fragrance free”
“Good for the skin”
What buyers complain about
51% of reviews“Makes my skin itch like crazy”
“Too expensive”
“slightly scented”
“Slightly drying”
“Doesnt feel like its doing anything to my skin”
Mens Face Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Face Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
