Mens Face Wash

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £457K a year.

Searches, last 12 months

612K

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

15.5%

Market size, estimated

£457Ka year

Peak month

June1.6× the quietest month

Top search term

mens face wash129K searches a year

Listings sell for £4.83 on average, from £1.85 to £15.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £4.83 that is £12K to £14K a year per listing.

Average price

£4.83under the $15 to $100 sweet spot

Price range

£1.85–£15.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£12K–£14K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #84 within Face. It carries 6,963 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

1.6%

Average rank

#84in Face

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,963per listing

Listings tracked

39

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months