Is mens face scrub profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (46/100).

How competitive is the mens face scrub niche?

12 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in mens face scrub?

Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.0%.

When does demand for mens face scrub peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the mens face scrub niche?

Listings span £2.28–£17.59; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 4,376 reviews — the moat a new listing must climb.

mens face scrub

Skip it

Prices mostly outside the sweet spot ($2.28–$17.59) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Market size

Okay£115K

£115K/yr · 106K searches

Review moat

Bad4,375.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.75

avg listing price — sweet spot $15–$100

Price range

Bad£2.28–£17.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mens face scrub is a £115K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mens face scrub market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £101K–£135K; units × avg price
Conversion rate: 16.1%
Avg BSR: #35
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

L’Oréal Paris men expert23%
Bulldog Skincare for Men23%
NIVEA MEN14%
ManCave10%
NIVEA9%
Brickell Men's Products6%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top mens face scrub search terms

mens face scrub36K/yr +3.7%11.2% conv.
face scrub for men17K/yr -2.4%9.5% conv.
mens exfoliating face scrub13K/yr +14.0%11.5% conv.
face scrub men6K/yr +4.5%11.2% conv.
loreal face scrub5K/yr +50.7%3.6% conv.
men face scrub6K/yr -6.4%9.4% conv.
mens exfoliator7K/yr -30.8%6.5% conv.
mens face scrub exfoliating4K/yr -1.2%12.0% conv.
loreal men expert face scrub3K/yr +82.0%3.9% conv.
mens facial scrub4K/yr -2.5%13.9% conv.

All search terms

Top mens face scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Men Expert Hydra Energetic Deep Exfoliating Face Scrub Pore-Cleansing & Purifying Action for Men Removes Impurities and Excess Shine 100ml

L’Oréal Paris men expert£2.944.6★6,929 rev

NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing

NIVEA MEN£2.284.6★1,642 rev

BULLDOG SKINCARE Original Face Scrub For Men Exfoliating Almond Shell Scrub 125 ml

Bulldog Skincare for Men£2.984.6★4,717 rev

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin

NIVEA£2.474.5★2,392 rev

ManCave Olivestone Face Scrub 100ml Exfoliates & Smoothes Fight dullness and dead-skin build up Natural effective smoothing exfoliants using Olive Stone Particles Vegan Made in England

ManCave£4.494.5★1,467 rev

Newest

by launch date

LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.

L’Oréal Paris men expert£6.0072 rev

7mo ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 150ml 3 Pack

Harry's£10.3044 rev

1y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin

NIVEA£2.472,392 rev

3y ago

NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing

NIVEA MEN£2.281,642 rev

5y ago

Lumin Charcoal Face Wash Daily Detox Purifying Cleanser for Men with Charcoal Rose Oil & Centella 100ml

Lumin£11.965,211 rev

6y ago

What buyers say about mens face scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The bottle is good quality with a lock for the pump”

Cleansing12%

“Cleans effectively”

Suitability Combination Skin10%

“Brilliant for skin”

Value For Money10%

“Good deal”

Soft Feel9%

“Feels really good”

Smell8%

“Great scent”

Advertised Vs Actual Product4%

“As described”

Moist/Dry4%

“Reasonably hydrating”

Suitability Dry Skin3%

“Great for dry skin”

Efficiency3%

“Effective Enough,”

What buyers complain about

Size-Overall11%

“Please note this is a 30ml bottle - its TINY”

Value For Money10%

“Definitely not worth the price”

Allergies6%

“it seems to have a reaction”

Functionality-Overall5%

“Had little effect”

Smell5%

“it doesnt smell nice at all”

Suitability Dry Skin4%

“it doesnt dry my skin at all”

Skin Health4%

“Doesnt feel like its doing anything to my skin”

Quality-Overall3%

“Cheap and nasty”

Cleansing3%

“I don't find this much use at exfoliating”

Sensitivity-Overall2%

“Can feel a bit harsh on sensitive skin”

Common questions

Is mens face scrub profitable to sell on Amazon United Kingdom?: The niche generates £115K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (46/100).
How competitive is the mens face scrub niche?: 12 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in mens face scrub?: Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.0%.
When does demand for mens face scrub peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the mens face scrub niche?: Listings span £2.28–£17.59; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 4,376 reviews — the moat a new listing must climb.