Mens Face Scrub
prices mostly outside the sweet spot ($2.28–$17.59) — Mens Face Scrub doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Mens Face Scrub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Face Scrub is a £115K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Mens Face Scrub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.5% over the last 90 days and 16.1% of searches end in a purchase.
£115K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Mens Face Scrub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Men Expert Hydra Energetic Deep Exfoliating Face Scrub Pore-Cleansing & Purifying Action for Men Removes Impurities and Excess Shine 100ml
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 6,929
- Age
- 7y ago
NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 5y ago
BULLDOG SKINCARE Original Face Scrub For Men Exfoliating Almond Shell Scrub 125 ml
- Price
- £2.98
- Rating
- 4.6/5
- Reviews
- 4,717
- Age
- 11y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
ManCave Olivestone Face Scrub 100ml Exfoliates & Smoothes Fight dullness and dead-skin build up Natural effective smoothing exfoliants using Olive Stone Particles Vegan Made in England
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 11y ago
Trending
90-day click momentum
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 150ml 3 Pack
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
ManCave Charcoal Face Scrub 100ml for Men Exfoliate & Smooth Skin Dermatlogically Tested Natural Formulation Vegan Friendly and Cruelty Free Tube made from Recycled Plastics Made in England
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 7y ago
Newest
by launch dateLOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 150ml 3 Pack
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 5y ago
Lumin Charcoal Face Wash Daily Detox Purifying Cleanser for Men with Charcoal Rose Oil & Centella 100ml
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 5,211
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
74
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- L’Oréal Paris men expert23%
- Bulldog Skincare for Men23%
- NIVEA MEN14%
- ManCave10%
- NIVEA9%
- Brickell Men's Products6%
- Open — no brand owns it (6 brands, 16%)
Mens Face Scrub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Mens Face Scrub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens face scrub36K/yr
- face scrub for men17K/yr
- mens exfoliating face scrub13K/yr
- face scrub men6K/yr
- loreal face scrub5K/yr
- men face scrub6K/yr
- mens exfoliator7K/yr
- mens face scrub exfoliating4K/yr
- loreal men expert face scrub3K/yr
- mens facial scrub4K/yr
What reviews say buyers love and hate about Mens Face Scrub
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The bottle is good quality with a lock for the pump”
“Cleans effectively”
“Brilliant for skin”
“Good deal”
“Feels really good”
What buyers complain about
52% of reviews“Please note this is a 30ml bottle - its TINY”
“Definitely not worth the price”
“it seems to have a reaction”
“Had little effect”
“it doesnt smell nice at all”
Common Mens Face Scrub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
