Mens Face Scrub
FailPrices span $2.28–$17.59, mostly outside the sweet spot, so Mens Face Scrub is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £115K/yr106K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 74 sellers
Flapen Score
Mens Face Scrub against its category
The dotted line is the Beauty average. Past it, Mens Face Scrub is stronger. Inside it, weaker.
Market
The Mens Face Scrub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Face Scrub 106K times last year and spent an estimated £115K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £115Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- mens face scrub36K searches a year
02 · Price
A sale here is worth £6.75.
Listings sell for £6.75 on average, from £2.28 to £17.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.75 that is £5K to £7K a year per listing.
- Average price
- £6.75under the $15 to $100 sweet spot
- Price range
- £2.28–£17.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Face. It carries 4,376 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Face
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,376per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Mens Face Scrub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Men Expert Hydra Energetic Deep Exfoliating Face Scrub Pore-Cleansing & Purifying Action for Men Removes Impurities and Excess Shine 100ml
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 6,929
- Age
- 7y ago

NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 5y ago

BULLDOG SKINCARE Original Face Scrub For Men Exfoliating Almond Shell Scrub 125 ml
- Price
- £2.98
- Rating
- 4.6/5
- Reviews
- 4,717
- Age
- 11y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

ManCave Olivestone Face Scrub 100ml Exfoliates & Smoothes Fight dullness and dead-skin build up Natural effective smoothing exfoliants using Olive Stone Particles Vegan Made in England
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 11y ago
Trending
estimated 90-day click momentum
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 150ml 3 Pack
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

ManCave Charcoal Face Scrub 100ml for Men Exfoliate & Smooth Skin Dermatlogically Tested Natural Formulation Vegan Friendly and Cruelty Free Tube made from Recycled Plastics Made in England
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 7y ago
Newest
by launch date
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 150ml 3 Pack
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

NIVEA MEN Protect & Care Exfoliating Face Scrub (75ml) Invigorating Mens Face Scrub and Cleanser with Aloe Vera Exfoliating and Refreshing
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 5y ago

Lumin Charcoal Face Wash Daily Detox Purifying Cleanser for Men with Charcoal Rose Oil & Centella 100ml
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 5,211
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
74
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
16%
- L’Oréal Paris men expert23%
- Bulldog Skincare for Men23%
- NIVEA MEN14%
- ManCave10%
- NIVEA9%
- Brickell Men's Products6%
- Open — no brand owns it (6 brands, 16%)
Demand
Mens Face Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Mens Face Scrub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens face scrub36K/yr
- face scrub for men17K/yr
- mens exfoliating face scrub13K/yr
- face scrub men6K/yr
- loreal face scrub5K/yr
- men face scrub6K/yr
- mens exfoliator7K/yr
- mens face scrub exfoliating4K/yr
- loreal men expert face scrub3K/yr
- mens facial scrub4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Face Scrub
We read the reviews and the return reasons for every product selling here.
“Please note this is a 30ml bottle - its TINY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Face Scrub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









