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Mens Face Scrub

Fail

Prices span $2.28–$17.59, mostly outside the sweet spot, so Mens Face Scrub is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£115K/yr106K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
62%top-5 click share · 12 brands · 74 sellers

Flapen Score

Mens Face Scrub against its category

The dotted line is the Beauty average. Past it, Mens Face Scrub is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Face Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Face Scrub 106K times last year and spent an estimated £115K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
16.1%
Market size, estimated
£115Ka year
Peak month
December1.6× the quietest month
Top search term
mens face scrub36K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £2.28 to £17.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.75 that is £5K to £7K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£2.28–£17.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Face. It carries 4,376 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#35in Face
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,376per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mens Face Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

74

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Brand 123%
  • Brand 223%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Mens Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Mens Face Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens face scrub36K/yr
  • face scrub for men17K/yr
  • mens exfoliating face scrub13K/yr
  • face scrub men6K/yr
  • loreal face scrub5K/yr
  • men face scrub6K/yr
  • mens exfoliator7K/yr
  • mens face scrub exfoliating4K/yr
  • loreal men expert face scrub3K/yr
  • mens facial scrub4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Face Scrub

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Please note this is a 30ml bottle - its TINY”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mens Face Scrub questions

Answered from the same tracked data.