mens face mask
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.66–£25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Review moat
Bad6,875.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 118K searches
According to Flapen's Amazon United Kingdom niche tracking, mens face mask is a £69K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens face mask market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £80K–£100K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 10.6%
- Avg brand age
- 38 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
103
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
32%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS17%
- L'Oreal Paris17%
- L’Oréal Paris men expert16%
- 7th Heaven7%
- JAXON LANE6%
- ewku5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top mens face mask search terms
- mens face mask62K/yr
- men face mask12K/yr
- face mask for men9K/yr
- face mask men9K/yr
- face masks for men9K/yr
- mens face masks10K/yr
- face masks mens4K/yr
- face masks men4K/yr
Top mens face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Men Expert Gift Set for Men Tissue Face Mask Multi-Pack with Re-energising Taurine 0.276 kg
L'Oreal Paris£7.644.2★427 rev
LOreal Paris Men Expert Pure Charcoal Purifying Tissue Mask 30 g
L’Oréal Paris men expert£2.164.4★1,878 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 250 g
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS£11.854.4★49,167 rev
BRO MASK Premium Korean Face Mask for Men (4x1 Pack) - Anti Aging Sheet Masks w/Hydrogel Vitamin C Hydrolyzed Collagen & Hyaluronic Acid - Perfect Skin Care for Men
JAXON LANE£18.584.2★1,513 rev
7th Heaven Mens Skin Power Gift Set - Energises & Revives Skin - 3 Masks and Nose Pore Strips
7th Heaven£5.804.6★136 rev
Newest
by launch date
Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack
Slick Gorilla£6.360 rev
6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack
Cuikaan£5.053 rev
Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)
Nirale£9.13109 rev
4PCS Mens Face Mask Set Mens Facial Care Kit Mens Hydrating Moisturizing Refreshing & Oil Control Face Masks for All Skin Types Daily Skincare for Men Face Masks Skincare Gifts for Men
ewku£4.3422 rev
BARBER PRO HYDRATION DUO 2-in-1 Natural Bamboo Face Mask Multipack Hyaluronic Acid Anti-Ageing Vitamin-C Brightens Tones Nourishes Vegan Skincare Multi Award Winning Brand
BARBER PRO£6.7833 rev
Trending
90-day click momentum
AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
AirGearPro£24.274.4★
Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack
Slick Gorilla£6.360.0★
6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack
Cuikaan£5.055.0★
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
medicube£11.164.4★
Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)
Nirale£9.134.1★
What buyers say about mens face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great for combination skin”
“Good quality and fair price, skin feels great and smooth after using it, my husband loves it, its his first time try the face mask, definitely order again”
“Good value”
“feels soft”
“they are genuinely moisturising”
“Whether you're dealing with dryness, stress, or simply want to improve your skincare routine, these face masks are a great addition”
“Works amazing really clears all my pours”
“Its easy to apply”
“Does the job”
“Easy to use”
What buyers complain about
“Dried up my skin”
“Allergic reaction”
“Not worth the price”
“Not the best”
“Just made my skin dryer with no change to pores”
“Face mask is so fragile”
“its just rubbish I havent seen improvement on my skin for 3 weeks”
“These are normal size facemasks they dont fit mens faces no different than a normal face mask”
“Who has 3/4 hrs to lay there and not move, if you move it falls off”
“also brought me out in verh hard under skin pimples so i won't be using again”
Top return reasons
Common questions
- Is mens face mask profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the mens face mask niche?
- 20 brands and 103 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in mens face mask?
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for mens face mask peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the mens face mask niche?
- Listings span £1.66–£25.84; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.