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Mens Face Mask

Fail

Shoppers spend an estimated $69K a year here, so Mens Face Mask is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£69K/yr118K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
55%top-5 click share · 20 brands · 103 sellers

Flapen Score

Mens Face Mask against its category

The dotted line is the Beauty average. Past it, Mens Face Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Face Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Face Mask 118K times last year and spent an estimated £69K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
5.9%
Market size, estimated
£69Ka year
Peak month
December4.6× the quietest month
Top search term
mens face mask62K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £1.66 to £25.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.97 that is £2K to £5K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£1.66–£25.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #356 within Body. It carries 6,876 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#356in Body
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,876per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mens Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

103

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

32%

  • Brand 117%
  • Brand 217%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Mens Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Mens Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens face mask62K/yr
  • men face mask12K/yr
  • face mask for men9K/yr
  • face mask men9K/yr
  • face masks for men9K/yr
  • mens face masks10K/yr
  • face masks mens4K/yr
  • face masks men4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Face Mask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Combination Skin”
12%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Dried up my skin”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mens Face Mask questions

Answered from the same tracked data.