Mens Face Mask
FailShoppers spend an estimated $69K a year here, so Mens Face Mask is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £69K/yr118K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 55%top-5 click share · 20 brands · 103 sellers
Flapen Score
Mens Face Mask against its category
The dotted line is the Beauty average. Past it, Mens Face Mask is stronger. Inside it, weaker.
Market
The Mens Face Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Face Mask 118K times last year and spent an estimated £69K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £69Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- mens face mask62K searches a year
02 · Price
A sale here is worth £9.97.
Listings sell for £9.97 on average, from £1.66 to £25.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.97 that is £2K to £5K a year per listing.
- Average price
- £9.97under the $15 to $100 sweet spot
- Price range
- £1.66–£25.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #356 within Body. It carries 6,876 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 10.6%
- Average rank
- #356in Body
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,876per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Mens Face Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Men Expert Gift Set for Men Tissue Face Mask Multi-Pack with Re-energising Taurine 0.276 kg
- Price
- £7.64
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 5y ago

LOreal Paris Men Expert Pure Charcoal Purifying Tissue Mask 30 g
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 1,878
- Age
- 7y ago

New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 250 g
- Price
- £11.85
- Rating
- 4.4/5
- Reviews
- 49,167
- Age
- 4y ago

BRO MASK Premium Korean Face Mask for Men (4x1 Pack) - Anti Aging Sheet Masks w/Hydrogel Vitamin C Hydrolyzed Collagen & Hyaluronic Acid - Perfect Skin Care for Men
- Price
- £18.58
- Rating
- 4.2/5
- Reviews
- 1,513
- Age
- 6y ago

7th Heaven Mens Skin Power Gift Set - Energises & Revives Skin - 3 Masks and Nose Pore Strips
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 2y ago
Trending
estimated 90-day click momentum
AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
- Price
- £24.27
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 1y ago

Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack
- Price
- £6.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack
- Price
- £5.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 1y ago

Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)
- Price
- £9.13
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 1y ago
Newest
by launch date
Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack
- Price
- £6.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack
- Price
- £5.05
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)
- Price
- £9.13
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 1y ago

4PCS Mens Face Mask Set Mens Facial Care Kit Mens Hydrating Moisturizing Refreshing & Oil Control Face Masks for All Skin Types Daily Skincare for Men Face Masks Skincare Gifts for Men
- Price
- £4.34
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

BARBER PRO HYDRATION DUO 2-in-1 Natural Bamboo Face Mask Multipack Hyaluronic Acid Anti-Ageing Vitamin-C Brightens Tones Nourishes Vegan Skincare Multi Award Winning Brand
- Price
- £6.78
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
103
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
32%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS17%
- L'Oreal Paris17%
- L’Oréal Paris men expert16%
- 7th Heaven7%
- JAXON LANE6%
- ewku5%
Demand
Mens Face Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Mens Face Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens face mask62K/yr
- men face mask12K/yr
- face mask for men9K/yr
- face mask men9K/yr
- face masks for men9K/yr
- mens face masks10K/yr
- face masks mens4K/yr
- face masks men4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Face Mask
We read the reviews and the return reasons for every product selling here.
“Dried up my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Face Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









