Mens Eye Cream

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

10.5%

Market size, estimated

£166Ka year

Peak month

December2.1× the quietest month

Top search term

eye bags remover men45K searches a year

Listings sell for £12.17 on average, from £4.51 to £29.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.17 that is £6K to £9K a year per listing.

Average price

£12.17under the $15 to $100 sweet spot

Price range

£4.51–£29.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #36 within Eyes. It carries 6,231 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#36in Eyes

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,231per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months