mens eye cream
Worth a lookShows low returns (0.1%), but soft demand (-22.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£4.51–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.17avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£166K£166K/yr · 130K searches
Review moat
Bad6,231.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens eye cream is a £166K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens eye cream market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £152K–£183K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
183
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
58%
Top 20: 96%
Open market
31%
- NIVEA MEN21%
- CeraVe16%
- L’Oréal Paris men expert12%
- Bulldog Skincare for Men8%
- Brickell Men's Products6%
- The Wolf Project6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top mens eye cream search terms
- eye bags remover men45K/yr
- mens eye cream39K/yr
- eye cream men11K/yr
- mens eye bags remover12K/yr
- mens eye roller4K/yr
- men eye cream7K/yr
- eye cream for men4K/yr
- bags under eyes treatment men5K/yr
- mens under eye cream3K/yr
Top mens eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Anti-Age Hyaluron Eye Cream (15ml) Mens Eye Cream with Hyaluronic Acid Visibly Reduces Deep Wrinkles and Eye Bags Eye Cream for Wrinkles with 24h Moisture
NIVEA MEN£5.424.3★3,713 rev
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
CeraVe£8.324.3★45,007 rev
BULLDOG SKINCARE Age Defence Eye Roll-On For Men Reduces lines and Wrinkles 50 ml
Bulldog Skincare for Men£5.344.4★1,939 rev
Brickell Mens Restoring Eye Cream for Men Natural and Organic Anti Aging Eye Balm To Reduce Puffiness Wrinkles Dark Circles Crows Feet and Under Eye Bags 15 mL Unscented
Brickell Men's Products£29.834.3★10,423 rev
LOréal Paris Men Expert Revitalising Eye Roll On 10ml Hydra Energetic Anti-fatigue Eye Moisturiser With Vitamin C* for Tired Looking Eyes Fights Eye Bags Fine Lines and Dark Circles
L’Oréal Paris men expert£6.054.3★12,428 rev
Newest
by launch date
Slick Gorilla Under Eye Patches for Men Dark Circles Puffy Eyes 3 Pairs
Slick Gorilla£5.742 rev
LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
L'Oreal Paris£11.84909 rev
HORACE Under-Eye Moisturizer for Men - Anti-Fatigue Eye Cream to Reduce Dark Circles and Puffiness - Hydrating & Smoothing Skincare Formula for All Skin Types - Unscented 15ml
HORACE£16.49171 rev
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
PAPOIYA£8.3193 rev
Shakeup Cosmetics Age Def-Eye Mens Peptide Caffeine Eyecream - 15ml
Shakeup Cosmetics£24.40291 rev
Trending
90-day click momentumSlick Gorilla Under Eye Patches for Men Dark Circles Puffy Eyes 3 Pairs
Slick Gorilla£5.741.5★
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
PAPOIYA£8.314.5★
Skinbunny Under Eye Enhancer NO WHITE RESIDUE Clinically Proven Eye Bags Remover Men + Women Anti Aging Eye Serum for Wrinkles and Puffiness - Made in UK Seen on TV - 100 Applications
Skin Bunny£19.083.7★
Wolf Project Under Eye Mask for Dark Circles and Puffiness with Caffeine Vitamin C Peptides to Instantly Reduce Dark Circles Puffy Eyes Undereye Bags and Wrinkles (5 Pair (Pack of 1))
The Wolf Project£13.984.1★
grace and stella Under Eye Gel Patches - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Masks Vegan Cruelty-Free Self Care Gifts for Women (24 Pairs Gold
grace & stella£12.984.3★
What buyers say about mens eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Quality cream”
“Worth the Price”
“It is hydrating”
“does the job well”
“Smooths the skin as well”
“Easy application no mess”
“Easily absorbed”
“As advertised”
“Easy to use”
“works well with sensitive skin”
What buyers complain about
“Not great result”
“Not worth the price”
“it doesnt give much hydration for me”
“kind of red”
“It didnt improve things totally”
“White residue”
“Poor quality”
“it literally burnt my skin”
“It feels a bit tight”
“Doesnt work as described”
Top return reasons
Common questions
- Is mens eye cream profitable to sell on Amazon United Kingdom?
- The niche generates £166K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mens eye cream niche?
- 21 brands and 183 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in mens eye cream?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for mens eye cream peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mens eye cream niche?
- Listings span £4.51–£29.83; the average listing price is £12.17 (sweet spot $15–$100). The average incumbent carries 6,231 reviews — the moat a new listing must climb.