mens designer deodorant spray
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£423K£423K/yr · 311K searches
Price range
Good£2.05–£30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,548.66avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mens designer deodorant spray is a £423K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £344K–£458K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 11.9%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 66%
- Out of stock
- 4.4%
- Avg brand age
- 76 months
- Avg seller age
- 151 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
196
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
1%
- Lynx44%
- Beckham29%
- HUGO BOSS18%
- David Beckham4%
- VO52%
- Generic2%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lynx Limited Edition FIFA Africa Aerosol Body Spray mens deodorant with a mandarin & sandalwood scent for 48 hours of odour-busting freshness 200 ml
Lynx£2.654.8★290 rev
David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)
Beckham£4.174.6★5,731 rev
BOSS Bottled Deodorant Spray for Him - Woody Scent with Notes of Apple Cinnamon and Wood - Light Longevity - 150ml
HUGO BOSS£9.624.6★3,944 rev
DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml
Beckham£3.924.6★2,989 rev
David Beckham Instinct Sport Deodorant Body Spray 150 ml Pack of 1
Beckham£4.334.6★2,989 rev
Newest
by launch date
Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml
Designer Fragrances£6.94162 rev
Lynx Africa Anti-Perspirant Roll On Mens Deodorant with a mandarin & sandalwood scent and 2x faster* drying for 48 hours of odour protection 6x 50 ml
Lynx£7.55317 rev
Lynx Africa 12-H Refreshing Fragrance Shower Gel Body Wash for Men 225ml (3)
Lynx£6.5536 rev
LYNX Africa 48-hour protection against odour and wetness Anti-perspirant Roll On deodorant with an iconic scent 6 x 50 ml
Lynx£12.66495 rev
Lynx Africa Mens Energy Boost Travel Size Shower Gel Body Wash With Squeezed Mandarin and Sandalwood Scent 50ml 3 Pack
Lynx£5.323,043 rev
Trending
90-day click momentum
HUGO Man Deodorant Spray 150ml (1 Pack)
Generic£12.424.9★
Lynx Africa 12-H Refreshing Fragrance Shower Gel Body Wash for Men 225ml (3)
Lynx£6.554.6★
Lynx Africa Anti-Perspirant Roll On Mens Deodorant with a mandarin & sandalwood scent and 2x faster* drying for 48 hours of odour protection 6x 50 ml
Lynx£7.554.6★
David Beckham Respect Deodorant Body Spray 150ml 3 Pack
David Beckham£16.435.0★
Lynx Limited Edition FIFA Africa Aerosol Body Spray mens deodorant with a mandarin & sandalwood scent for 48 hours of odour-busting freshness 200 ml
Lynx£2.654.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good deal”
“Popular brand at a fair price”
“As advertised”
“Good size”
“Its perfect for all day use”
“Easy to use”
“This was a present for my husband he loves it”
“no skin irritation whatsoever”
“so through this teamwork we get solution that helps with perspiration”
What buyers complain about
“Cheap smelly”
“* Expensive compared to similar products”
“doesn't last too long”
“They were very small”
“Poor Quality”
“The bottles leak”
“Misleading”
“doesnt like to use anything else”
“Does not do the job anymore”
“feels lighter than the other one”
Top return reasons
Common questions
- Is mens designer deodorant spray profitable to sell on Amazon United Kingdom?
- The niche generates £423K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mens designer deodorant spray niche?
- 8 brands and 196 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mens designer deodorant spray?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for mens designer deodorant spray peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mens designer deodorant spray niche?
- Listings span £2.05–£30.43; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 1,549 reviews — the moat a new listing must climb.
Related niches in Beauty
- 57bath spongeWorth a look
- 57deodorant sticks for menWorth a look
- 57deodorant womensLaunch it
- 57birthday hampers for womenWorth a look
- 57hand wash anti-bacterialLaunch it
- 57mens shampooWorth a look