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51

mens comb

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.37–$11.48) keeps it on the watch list.

Market size 32Growth 20Conversion 95Competition 71Returns 99Price range 0Avg price 16Brand share 52Review moat 57Quality gap 40

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,224.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£152K

£152K/yr · 223K searches

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.74

avg listing price — sweet spot $15–$100

Price range

Bad£2.37–£11.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mens comb is a £152K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mens comb market data

Units sold / yr
25K–30K
avg 500–750/product
Revenue / yr
£144K–£172K
units × avg price
Conversion rate
11.9%
Avg BSR
#76
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
1.4%
Avg brand age
33 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

44

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

22%

  • KENT38%
  • DAZISEN14%
  • STYLEMATE9%
  • YHQZ9%
  • SALON SILK5%
  • URAQT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top mens comb search terms

  • mens comb66K/yr
  • kent comb26K/yr
  • mens hair comb21K/yr
  • hair combs for men19K/yr
  • combs for men20K/yr
  • comb for men15K/yr
  • men comb11K/yr
  • mens combs8K/yr
  • comb men8K/yr
  • boys comb8K/yr
All search terms

Top mens comb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£6K8%£12K12%£18K16%£24K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mens comb

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Excellent product”

Value For Money16%

“Decent price”

Advertised Vs Actual Product11%

“As described”

Size-Overall5%

“great size”

Durability3%

“Reliable”

Shape/Style3%

“Styles well”

Suitability Straight Hair3%

“comfortable to move through hair”

Ease Of Use3%

“Easy to use”

Material Quality2%

“Very Well Made & Good Material”

Hair Styling2%

“hair care”

What buyers complain about

Size-Overall24%

“Far too small”

Material Quality11%

“The material is not as good quality as I would expect for the price”

Value For Money9%

“Too expensive”

Strength8%

“bit flimsy”

Quality-Overall8%

“However it is very cheap”

Advertised Vs Actual Product4%

“pictures can be deceptive”

Durability4%

“Breaks easily”

Hair Related2%

“Not a hair out of place”

Suitability Short Hair2%

“pulling too much hair harming people”

Product Condition2%

“it looked used”

Top return reasons

Size-Overall59%
Quality-Overall10%
Material Quality5%
Suitability Short Hair4%
Suitability Long Hair4%
Advertised Vs Actual Product4%
Hard Feel2%
Value For Money2%
Strength2%
Functionality-Overall1%

Common questions

Is mens comb profitable to sell on Amazon United Kingdom?
The niche generates £152K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the mens comb niche?
18 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mens comb?
Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 0.3%.
When does demand for mens comb peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the mens comb niche?
Listings span £2.37–£11.48; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.