Skip to content

Mens Body Wash

Fail

Prices span $2.58–$12.29, mostly outside the sweet spot, so Mens Body Wash is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£866K/yr1.2M searches / yr
90-day growth
-1.8%search demand this quarter
Competition
55%top-5 click share · 8 brands · 222 sellers

Flapen Score

Mens Body Wash against its category

The dotted line is the Beauty average. Past it, Mens Body Wash is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Body Wash 1.2M times last year and spent an estimated £866K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £866K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
13.0%
Market size, estimated
£866Ka year
Peak month
December2.2× the quietest month
Top search term
bulldog moisturiser for men149K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £2.58 to £12.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £5.49 that is £33K to £44K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£2.58–£12.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£33K–£44K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Make-up. It carries 9,199 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Make-up
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,199per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mens Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

222

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

3%

  • Brand 154%
  • Brand 220%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Mens Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mens Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulldog moisturiser for men149K/yr
  • moisturiser for men125K/yr
  • mens moisturiser face165K/yr
  • bulldog170K/yr
  • mens moisturiser120K/yr
  • mens face moisturiser99K/yr
  • mens face cream69K/yr
  • face cream men45K/yr
  • bull dog40K/yr
  • nivea men moisturiser31K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Body Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
7%of negative reviews mention “Smell”
0.1%of orders come back
“Product smells disgusting”
A buyer, on “Smell”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Body Wash questions

Answered from the same tracked data.