Mens Body Wash
FailPrices span $2.58–$12.29, mostly outside the sweet spot, so Mens Body Wash is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £866K/yr1.2M searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 222 sellers
Flapen Score
Mens Body Wash against its category
The dotted line is the Beauty average. Past it, Mens Body Wash is stronger. Inside it, weaker.
Market
The Mens Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Body Wash 1.2M times last year and spent an estimated £866K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £866K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £866Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- bulldog moisturiser for men149K searches a year
02 · Price
A sale here is worth £5.49.
Listings sell for £5.49 on average, from £2.58 to £12.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £5.49 that is £33K to £44K a year per listing.
- Average price
- £5.49under the $15 to $100 sweet spot
- Price range
- £2.58–£12.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Make-up. It carries 9,199 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Make-up
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,199per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Mens Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
222
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
3%
- Brand 154%
- Brand 220%
- Brand 313%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Mens Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Mens Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bulldog moisturiser for men149K/yr
- moisturiser for men125K/yr
- mens moisturiser face165K/yr
- bulldog170K/yr
- mens moisturiser120K/yr
- mens face moisturiser99K/yr
- mens face cream69K/yr
- face cream men45K/yr
- bull dog40K/yr
- nivea men moisturiser31K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Wash
We read the reviews and the return reasons for every product selling here.
“Product smells disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Wash questions
Answered from the same tracked data.









