Mens Body Wash
prices mostly outside the sweet spot ($2.58–$12.29) — Mens Body Wash doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Mens Body Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Body Wash is a £866K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Mens Body Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.8% over the last 90 days and 13.0% of searches end in a purchase.
£866K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Mens Body Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulldog Skincare Original Moisturiser for Men 100ml (Pack of 1)
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 10,567
- Age
- 14y ago
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago
BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,280
- Age
- 14y ago
Bulldog Skincare Sensitive Face Moisturiser for Men Fragrance Free Specially Formulated for Sensitive Skin Provides 24-Hour Hydration 100ml
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 4,198
- Age
- 15y ago
LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 17,248
- Age
- 15y ago
Trending
90-day click momentum
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 6,027
- Age
- 14y ago
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago
BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 1y ago
NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,211
- Age
- 5y ago
Newest
by launch date
NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 9mo ago
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 1y ago
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago
Bulldog Skincare - GiftSet for Men - Mens Grooming giftset - Original Skincare Kit - It includes Original Face Moisturiser Face Wash and Face Scrub
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
222
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
3%
- Bulldog Skincare for Men54%
- L’Oréal Paris men expert20%
- NIVEA MEN13%
- CeraVe4%
- NIVEA4%
- Rockface2%
- Open — no brand owns it (2 brands, 3%)
Mens Body Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Mens Body Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bulldog moisturiser for men149K/yr
- moisturiser for men125K/yr
- mens moisturiser face165K/yr
- bulldog170K/yr
- mens moisturiser120K/yr
- mens face moisturiser99K/yr
- mens face cream69K/yr
- face cream men45K/yr
- bull dog40K/yr
- nivea men moisturiser31K/yr
What reviews say buyers love and hate about Mens Body Wash
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent moisturiser”
“Amazing value”
“Best quality”
“Suitable for dry skin”
“Great smell”
What buyers complain about
44% of reviews“Product smells disgusting”
“I have very dry skin”
“Was allergic”
“Seems to dry my skin out a little”
“Waste of money”
Mens Body Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Body Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
