Mens Body Wash
FailPrices span $2.58–$12.29, mostly outside the sweet spot, so Mens Body Wash is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £866K/yr1.2M searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 222 sellers
Flapen Score
Mens Body Wash against its category
The dotted line is the Beauty average. Past it, Mens Body Wash is stronger. Inside it, weaker.
Market
The Mens Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Body Wash 1.2M times last year and spent an estimated £866K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £866K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £866Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- bulldog moisturiser for men149K searches a year
02 · Price
A sale here is worth £5.49.
Listings sell for £5.49 on average, from £2.58 to £12.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £5.49 that is £33K to £44K a year per listing.
- Average price
- £5.49under the $15 to $100 sweet spot
- Price range
- £2.58–£12.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Make-up. It carries 9,199 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Make-up
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,199per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Mens Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bulldog Skincare Original Moisturiser for Men 100ml (Pack of 1)
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 10,567
- Age
- 14y ago

LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago

BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,280
- Age
- 14y ago

Bulldog Skincare Sensitive Face Moisturiser for Men Fragrance Free Specially Formulated for Sensitive Skin Provides 24-Hour Hydration 100ml
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 4,198
- Age
- 15y ago

LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 17,248
- Age
- 15y ago
Trending
estimated 90-day click momentum
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 6,027
- Age
- 14y ago

BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 1y ago

NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,211
- Age
- 5y ago
Newest
by launch date
NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 9mo ago

BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 1y ago

BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Bulldog Skincare - GiftSet for Men - Mens Grooming giftset - Original Skincare Kit - It includes Original Face Moisturiser Face Wash and Face Scrub
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
222
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 94%
Open market
3%
- Bulldog Skincare for Men54%
- L’Oréal Paris men expert20%
- NIVEA MEN13%
- CeraVe4%
- NIVEA4%
- Rockface2%
- Open — no brand owns it (2 brands, 3%)
Demand
Mens Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Mens Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulldog moisturiser for men149K/yr
- moisturiser for men125K/yr
- mens moisturiser face165K/yr
- bulldog170K/yr
- mens moisturiser120K/yr
- mens face moisturiser99K/yr
- mens face cream69K/yr
- face cream men45K/yr
- bull dog40K/yr
- nivea men moisturiser31K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Wash
We read the reviews and the return reasons for every product selling here.
“Product smells disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









