mens body wash
Skip itPrices mostly outside the sweet spot ($2.58–$12.29) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great£866K£866K/yr · 1.2M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,199.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.58–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens body wash is a £866K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens body wash market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £824K–£1.1M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
222
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
3%
- Bulldog Skincare for Men54%
- L’Oréal Paris men expert20%
- NIVEA MEN13%
- CeraVe4%
- NIVEA4%
- Rockface2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top mens body wash search terms
- bulldog moisturiser for men149K/yr
- moisturiser for men125K/yr
- mens moisturiser face165K/yr
- bulldog170K/yr
- mens moisturiser120K/yr
- mens face moisturiser99K/yr
- mens face cream69K/yr
- face cream men45K/yr
- bull dog40K/yr
- nivea men moisturiser31K/yr
Top mens body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulldog Skincare Original Moisturiser for Men 100ml (Pack of 1)
Bulldog Skincare for Men£3.284.6★10,567 rev
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
L’Oréal Paris men expert£7.784.6★20,104 rev
BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
Bulldog Skincare for Men£4.694.6★5,280 rev
Bulldog Skincare Sensitive Face Moisturiser for Men Fragrance Free Specially Formulated for Sensitive Skin Provides 24-Hour Hydration 100ml
Bulldog Skincare for Men£3.484.6★4,198 rev
LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
L’Oréal Paris men expert£5.074.6★17,248 rev
Newest
by launch date
NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin
NIVEA MEN£4.721,447 rev
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
Bulldog Skincare for Men£7.97254 rev
BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
Bulldog Skincare for Men£5.112,365 rev
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
Bulldog Skincare for Men£7.73199 rev
Bulldog Skincare - GiftSet for Men - Mens Grooming giftset - Original Skincare Kit - It includes Original Face Moisturiser Face Wash and Face Scrub
Wilkinson Sword£9.7985 rev
Trending
90-day click momentum
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
Neutrogena£2.744.6★
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins
Bulldog Skincare for Men£7.974.5★
BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml
Bulldog Skincare for Men£7.734.6★
BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types
Bulldog Skincare for Men£5.114.6★
NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
NIVEA£5.834.5★
What buyers say about mens body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturiser”
“Amazing value”
“Best quality”
“Suitable for dry skin”
“Great smell”
“soft and smooth”
“Good for sensitive skin”
“Absorbs completely”
“Just what I needed”
“He said it feels nice on application”
What buyers complain about
“Product smells disgusting”
“I have very dry skin”
“Was allergic”
“Seems to dry my skin out a little”
“Waste of money”
“The cream itself, thinner and definitely not the same”
“It's thick and greasy and doesn't get absorbed like the regular Bulldog moisturisers”
“Wrong size in purchase choice box”
“dubious quality items will be sent”
“hard to apply on skin and sticky”
Top return reasons
Common questions
- Is mens body wash profitable to sell on Amazon United Kingdom?
- The niche generates £866K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the mens body wash niche?
- 8 brands and 222 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in mens body wash?
- Top complaints mined from reviews: Smell, Suitability Dry Skin, Allergies. The return rate is 0.1%.
- When does demand for mens body wash peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mens body wash niche?
- Listings span £2.58–£12.29; the average listing price is £5.49 (sweet spot $15–$100). The average incumbent carries 9,199 reviews — the moat a new listing must climb.