How competitive is the Mens Body Sprays niche on Amazon United Kingdom?

3 brands and 117 sellers compete in Mens Body Sprays on Amazon United Kingdom. The top 5 Mens Body Sprays products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mens Body Sprays?

Mens Body Sprays buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mens Body Sprays niche?

Mens Body Sprays sells for £9.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.92–£18.19. The average incumbent carries 2,341 reviews — the moat a new listing must climb.

Mens Body Sprays

brand-locked demand (top 5 brands take 100% of clicks) — Mens Body Sprays doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Mens Body Sprays profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Body Sprays is a £131K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Mens Body Sprays: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.8% over the last 90 days and 9.8% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr15K

Search volume / yr+23.8%138K

Conversion rate9.8%

Avg price£9.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 117

Top-5 product click share81%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Mens Body Sprays products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)

Price: £4.17
Rating: 4.6/5
Reviews: 5,731
Age: 18y ago

David Beckham Instinct Sport Deodorant Body Spray 150 ml Pack of 1

Price: £4.33
Rating: 4.6/5
Reviews: 2,989
Age: 13y ago

DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml

Price: £3.92
Rating: 4.6/5
Reviews: 2,989
Age: 11y ago

David Beckham Deodorant 150ml

Price: £4.79
Rating: 4.5/5
Reviews: 2,149
Age: 17y ago

David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack

Price: £14.65
Rating: 4.5/5
Reviews: 441
Age: 5y ago

Newest

by launch date

Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml

Price: £6.94
Rating: 4.2/5
Reviews: 162
Age: 10mo ago

David Beckham Respect Deodorant Body Spray 150ml 3 Pack

Price: £16.43
Rating: 5.0/5
Reviews: 15
Age: 4y ago

David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack

Price: £14.65
Rating: 4.5/5
Reviews: 441
Age: 5y ago

3X David Beckham Deospray Homme 150ml Each

Price: £18.19
Rating: 4.5/5
Reviews: 212
Age: 6y ago

DAVID BECKHAM Inspired By Respect Deodorant Anti-Perspirant Body Spray for Men 150 ml

Price: £6.77
Rating: 4.6/5
Reviews: 2,989
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Beckham84%
David Beckham11%
Designer Fragrances5%
Open — no brand owns it (0%)

Mens Body Sprays demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR9.8%Products10Brands3Top 5 Brands100%OOS Rate7.4%Rating4.6★Reviews2,341Avg BSR#252

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×

Top Mens Body Sprays search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

david beckham deodorant81K/yr +38.6%11.8% conv.
designer fragrances14K/yr -30.2%0.4% conv.
mens spray fragrance8K/yr +67.7%0.9% conv.
designer fragrances body spray7K/yr +39.6%1.2% conv.
boys body spray11K/yr +10.5%0.8% conv.
david beckham body spray8K/yr +29.1%9.2% conv.
beckham deodorant for men5K/yr -30.5%11.4% conv.
mens sprays5K/yr -8.5%0.5% conv.

What reviews say buyers love and hate about Mens Body Sprays

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell62%

“Great scent”

Value For Money16%

“good value”

Quality-Overall9%

“Great range from 2 UK guys who started their enterprise to bring quality, affordability, and better than 'high street' options that are available”

Advertised Vs Actual Product3%

“exactly as described”

Gifting Purpose2%

“This was a present for my husband he loves it”

What buyers complain about

87% of reviews

Smell50%

“Cheap smelly”

Quality-Overall17%

“Poor Quality”

Durability10%

“lasts for a short time”

Value For Money3%

“Pricey”

Allergies3%

“they burn the skin something chronic”

Mens Body Sprays return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

42%

2Advertised Vs Actual Product

42%

3Defective Material/Parts

17%

Common Mens Body Sprays questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Body Sprays 41/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +23.8% over the last 90 days.