mens body sprays
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,340.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£131K£131K/yr · 138K searches
Price range
Bad£3.92–£18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mens body sprays is a £131K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mens body sprays market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £122K–£147K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 7.4%
- Avg brand age
- 75 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Beckham84%
- David Beckham11%
- Designer Fragrances5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
Top mens body sprays search terms
- david beckham deodorant81K/yr
- designer fragrances14K/yr
- mens spray fragrance8K/yr
- designer fragrances body spray7K/yr
- boys body spray11K/yr
- david beckham body spray8K/yr
- beckham deodorant for men5K/yr
- mens sprays5K/yr
Top mens body sprays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)
Beckham£4.174.6★5,731 rev
David Beckham Instinct Sport Deodorant Body Spray 150 ml Pack of 1
Beckham£4.334.6★2,989 rev
DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml
Beckham£3.924.6★2,989 rev
David Beckham Deodorant 150ml
Beckham£4.794.5★2,149 rev
David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack
David Beckham£14.654.5★441 rev
Newest
by launch date
Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml
Designer Fragrances£6.94162 rev
David Beckham Respect Deodorant Body Spray 150ml 3 Pack
David Beckham£16.4315 rev
David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack
David Beckham£14.65441 rev
3X David Beckham Deospray Homme 150ml Each
Beckham£18.19212 rev
DAVID BECKHAM Inspired By Respect Deodorant Anti-Perspirant Body Spray for Men 150 ml
Beckham£6.772,989 rev
Trending
90-day click momentumDAVID BECKHAM Inspired By Respect Deodorant Anti-Perspirant Body Spray for Men 150 ml
Beckham£6.774.6★
David Beckham Respect Deodorant Body Spray 150ml 3 Pack
David Beckham£16.435.0★
DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml
Beckham£3.924.6★
David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)
Beckham£4.174.6★
Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml
Designer Fragrances£6.944.2★
What buyers say about mens body sprays
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“good value”
“Great range from 2 UK guys who started their enterprise to bring quality, affordability, and better than 'high street' options that are available”
“exactly as described”
“This was a present for my husband he loves it”
“No sticky residue”
“last long”
“so its easy to switch things up depending on the day”
What buyers complain about
“Cheap smelly”
“Poor Quality”
“lasts for a short time”
“Pricey”
“they burn the skin something chronic”
“Not very strong”
Top return reasons
Common questions
- Is mens body sprays profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the mens body sprays niche?
- 3 brands and 117 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens body sprays?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.1%.
- When does demand for mens body sprays peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.6× the quietest.
- What does it cost to enter the mens body sprays niche?
- Listings span £3.92–£18.19; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.