Skip to content

Mens Body Moisturiser

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $74K a year here, so Mens Body Moisturiser is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£74K/yr110K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
48%top-5 click share · 16 brands · 202 sellers

Flapen Score

Mens Body Moisturiser against its category

The dotted line is the Beauty average. Past it, Mens Body Moisturiser is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Body Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Body Moisturiser 110K times last year and spent an estimated £74K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
8.3%
Market size, estimated
£74Ka year
Top search term
mens body moisturiser27K searches a year

02 · Price

A sale here is worth £8.06.

Listings sell for £8.06 on average, from £1.93 to £20.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.06 that is £2K to £4K a year per listing.

Average price
£8.06under the $15 to $100 sweet spot
Price range
£1.93–£20.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #171 within Bath & Body. It carries 6,679 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#171in Bath & Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,679per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mens Body Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

202

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

34%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Mens Body Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Mens Body Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens body moisturiser27K/yr
  • mens body lotion20K/yr
  • body moisturiser for men16K/yr
  • body lotion men19K/yr
  • mens moisturiser body7K/yr
  • men body lotion6K/yr
  • mens body cream5K/yr
  • body lotion for men4K/yr
  • body cream men6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Body Moisturiser

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Smell”
0.1%of orders come back
“Bland smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Body Moisturiser questions

Answered from the same tracked data.