Mens Body Moisturiser
Mens Body Moisturiser shows low returns (0.1%), but a small market ($74K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Mens Body Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Body Moisturiser is a £74K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.
Mens Body Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +22.3% over the last 90 days and 8.3% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top Mens Body Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 6,027
- Age
- 14y ago
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
New! Palmers Cocoa Butter Formula Mens Body & Face Lotion For Relief Of Rough Dry Skin 200ml
- Price
- £5.96
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 15y ago
Nivea For Men Maximum Hydration Nourising Lotion for Dry Skin 16.9 Ounce
- Price
- £11.81
- Rating
- 4.6/5
- Reviews
- 24,016
- Age
- 12y ago
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 4y ago
Trending
90-day click momentumNIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
E45 Daily Lotion 400 ml for all Skin Types Hydrating Non-Greasy Lightweight Moisturiser - Perfume-Free Long Lasting Body Face Hand Cream - Dermatologically Tested
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 6,287
- Age
- 8y ago
Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 990
- Age
- 1y ago
NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 7y ago
Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 21,695
- Age
- 5y ago
Newest
by launch date
ROUH Imperial Oud Body & Hand Lotion 300ml Luxury Unisex Moisturising Cream with Amber Notes Deeply Hydrating Non-Greasy Formula for Smooth Soft & Radiant Skin
- Price
- £13.64
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 8mo ago
Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 990
- Age
- 1y ago
ROUH Imperial Oud Body Butter for Men and Women Luxurious Moisturiser with Shea Butter and Oud Musk and Leather Hydrating Skincare for Soft Moisturised Skin All Skin Types (Imperial Oud)
- Price
- £13.82
- Rating
- 4.0/5
- Reviews
- 84
- Age
- 1y ago
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
Palmers Cocoa Butter Mens Lotion Triple Pack
- Price
- £12.70
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 flat
Sellers
202
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
34%
- NIVEA17%
- Neutrogena12%
- NIVEA MEN11%
- Palmer's11%
- Aveeno8%
- Baylis & Harding8%
Mens Body Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mens Body Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens body moisturiser27K/yr
- mens body lotion20K/yr
- body moisturiser for men16K/yr
- body lotion men19K/yr
- mens moisturiser body7K/yr
- men body lotion6K/yr
- mens body cream5K/yr
- body lotion for men4K/yr
- body cream men6K/yr
What reviews say buyers love and hate about Mens Body Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent moisturiser”
“Good value for money”
“Good quality lotion”
“clean scent”
“it removes dry skin”
What buyers complain about
53% of reviews“Bland smell”
“Was allergic”
“it was too thick for my skin”
“Not moisturizing enough”
“Waste of money”
Mens Body Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Body Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
