Mens Body Moisturiser
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $74K a year here, so Mens Body Moisturiser is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £74K/yr110K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 202 sellers
Flapen Score
Mens Body Moisturiser against its category
The dotted line is the Beauty average. Past it, Mens Body Moisturiser is stronger. Inside it, weaker.
Market
The Mens Body Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Body Moisturiser 110K times last year and spent an estimated £74K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £74Ka year
- Top search term
- mens body moisturiser27K searches a year
02 · Price
A sale here is worth £8.06.
Listings sell for £8.06 on average, from £1.93 to £20.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.06 that is £2K to £4K a year per listing.
- Average price
- £8.06under the $15 to $100 sweet spot
- Price range
- £1.93–£20.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #171 within Bath & Body. It carries 6,679 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #171in Bath & Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,679per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Mens Body Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 6,027
- Age
- 14y ago

NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

New! Palmers Cocoa Butter Formula Mens Body & Face Lotion For Relief Of Rough Dry Skin 200ml
- Price
- £5.96
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 15y ago

Nivea For Men Maximum Hydration Nourising Lotion for Dry Skin 16.9 Ounce
- Price
- £11.81
- Rating
- 4.6/5
- Reviews
- 24,016
- Age
- 12y ago

Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 4y ago
Trending
estimated 90-day click momentum
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

E45 Daily Lotion 400 ml for all Skin Types Hydrating Non-Greasy Lightweight Moisturiser - Perfume-Free Long Lasting Body Face Hand Cream - Dermatologically Tested
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 6,287
- Age
- 8y ago

Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 990
- Age
- 1y ago

NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 7y ago

Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 21,695
- Age
- 5y ago
Newest
by launch date
ROUH Imperial Oud Body & Hand Lotion 300ml Luxury Unisex Moisturising Cream with Amber Notes Deeply Hydrating Non-Greasy Formula for Smooth Soft & Radiant Skin
- Price
- £13.64
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 8mo ago

Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 990
- Age
- 1y ago

ROUH Imperial Oud Body Butter for Men and Women Luxurious Moisturiser with Shea Butter and Oud Musk and Leather Hydrating Skincare for Soft Moisturised Skin All Skin Types (Imperial Oud)
- Price
- £13.82
- Rating
- 4.0/5
- Reviews
- 84
- Age
- 1y ago

NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

Palmers Cocoa Butter Mens Lotion Triple Pack
- Price
- £12.70
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
202
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 91%
Open market
34%
- NIVEA17%
- Neutrogena12%
- NIVEA MEN11%
- Palmer's11%
- Aveeno8%
- Baylis & Harding8%
Demand
Mens Body Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Mens Body Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens body moisturiser27K/yr
- mens body lotion20K/yr
- body moisturiser for men16K/yr
- body lotion men19K/yr
- mens moisturiser body7K/yr
- men body lotion6K/yr
- mens body cream5K/yr
- body lotion for men4K/yr
- body cream men6K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Moisturiser
We read the reviews and the return reasons for every product selling here.
“Bland smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









