mens body moisturiser
Worth a lookShows low returns (0.1%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Price range
Okay£1.93–£20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,679.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, mens body moisturiser is a £74K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mens body moisturiser market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £81K–£101K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.6%
- Avg brand age
- 66 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
202
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
34%
- NIVEA17%
- Neutrogena12%
- NIVEA MEN11%
- Palmer's11%
- Aveeno8%
- Baylis & Harding8%
Demand
Weekly Amazon search volume, last 41 weeks — +22.3% search growth over the last 90 days.Top mens body moisturiser search terms
- mens body moisturiser27K/yr
- mens body lotion20K/yr
- body moisturiser for men16K/yr
- body lotion men19K/yr
- mens moisturiser body7K/yr
- men body lotion6K/yr
- mens body cream5K/yr
- body lotion for men4K/yr
- body cream men6K/yr
Top mens body moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
Neutrogena£2.744.6★6,027 rev
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
NIVEA£3.564.7★1,880 rev
New! Palmers Cocoa Butter Formula Mens Body & Face Lotion For Relief Of Rough Dry Skin 200ml
Palmer's£5.964.6★286 rev
Nivea For Men Maximum Hydration Nourising Lotion for Dry Skin 16.9 Ounce
NIVEA MEN£11.814.6★24,016 rev
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£9.254.6★5,086 rev
Newest
by launch date
ROUH Imperial Oud Body & Hand Lotion 300ml Luxury Unisex Moisturising Cream with Amber Notes Deeply Hydrating Non-Greasy Formula for Smooth Soft & Radiant Skin
ROUH£13.6449 rev
Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
Jean & Len£8.97990 rev
ROUH Imperial Oud Body Butter for Men and Women Luxurious Moisturiser with Shea Butter and Oud Musk and Leather Hydrating Skincare for Soft Moisturised Skin All Skin Types (Imperial Oud)
ROUH£13.8284 rev
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
NIVEA£3.561,880 rev
Palmers Cocoa Butter Mens Lotion Triple Pack
Palmer's£12.70593 rev
Trending
90-day click momentumNIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
NIVEA£3.564.7★
E45 Daily Lotion 400 ml for all Skin Types Hydrating Non-Greasy Lightweight Moisturiser - Perfume-Free Long Lasting Body Face Hand Cream - Dermatologically Tested
E45£3.924.7★
Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml
Jean & Len£8.974.3★
NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion
NIVEA£2.874.7★
Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml
Aveeno£6.924.7★
What buyers say about mens body moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturiser”
“Good value for money”
“Good quality lotion”
“clean scent”
“it removes dry skin”
“soft skin”
“Easily absorbed”
“Good for skin”
“As described”
“with no irritation at all”
What buyers complain about
“Bland smell”
“Was allergic”
“it was too thick for my skin”
“Not moisturizing enough”
“Waste of money”
“I had really bad dry skin patches on my face due to using the wrong product”
“my skin is not very nice”
“one of the pumps was broken on arrival so thats not good”
“very misleading”
“Unable to use”
Top return reasons
Common questions
- Is mens body moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens body moisturiser niche?
- 16 brands and 202 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in mens body moisturiser?
- Top complaints mined from reviews: Smell, Allergies, Thickness. The return rate is 0.1%.
- What does it cost to enter the mens body moisturiser niche?
- Listings span £1.93–£20.62; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 6,679 reviews — the moat a new listing must climb.