Mens Body Mist
FailThe top 5 brands take 100% of clicks, so Mens Body Mist is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £98K/yr89K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 53%top-5 click share · 2 brands · 84 sellers
Flapen Score
Mens Body Mist against its category
The dotted line is the Beauty average. Past it, Mens Body Mist is stronger. Inside it, weaker.
Market
The Mens Body Mist market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Body Mist 89K times last year and spent an estimated £98K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £98Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- lynx gold30K searches a year
02 · Price
A sale here is worth £9.49.
Listings sell for £9.49 on average, from £2.07 to £26.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.49 that is £2K to £5K a year per listing.
- Average price
- £9.49under the $15 to $100 sweet spot
- Price range
- £2.07–£26.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #361 within Bath & Body. It carries 624 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 63%
- Out of stock, average day
- 6.5%
- Average rank
- #361in Bath & Body
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 624per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Mens Body Mist products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- Brand 199%
- Brand 21%
- Open — no brand owns it (0%)
Demand
Mens Body Mist search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Mens Body Mist search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lynx gold30K/yr
- lynx black vanilla19K/yr
- lynx oud wood and dark vanilla14K/yr
- lynx gold deodorant mens9K/yr
- black vanilla lynx6K/yr
- lynx vanilla5K/yr
- lynx signature oud wood & dark vanilla5K/yr
- lynx oud2K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Mist
We read the reviews and the return reasons for every product selling here.
“however it honestly smells like cheese which has gone off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Mist questions
Answered from the same tracked data.









