mens body mist
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good624.42avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.07–£26.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mens body mist is a £98K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mens body mist market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 67%
- Out of stock
- 6.5%
- Avg brand age
- 71 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- Lynx99%
- Impulse1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top mens body mist search terms
- lynx gold30K/yr
- lynx black vanilla19K/yr
- lynx oud wood and dark vanilla14K/yr
- lynx gold deodorant mens9K/yr
- black vanilla lynx6K/yr
- lynx vanilla5K/yr
- lynx signature oud wood & dark vanilla5K/yr
- lynx oud2K/yr
Top mens body mist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with a Dark Vanilla & oud scent for 48 hours of odour busting high defnition fragrance 250 ml
Lynx£3.044.7★609 rev
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with an oud wood & fresh vanilla scent for 48 hours of odour busting high defnition fragrance 6x 200 ml
Lynx£14.974.7★4,006 rev
Lynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 150 ml
Lynx£3.224.6★707 rev
Lynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
Lynx£5.104.6★48 rev
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with an oud wood & fresh vanilla scent for 48 hours of odour busting high defnition fragrance 6x 150 ml
Lynx£13.424.7★916 rev
Newest
by launch dateLynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
Lynx£5.1048 rev
Lynx Black Vanilla Fine Fragrance Kit Gift Set with a body spray a body wash and a Candle perfect for any occasion 2 piece
Lynx£9.3261 rev
Lynx Gold Duo Gift Set for Him Oud Wood and Vanilla Scent Full-Size Body Wash and Deodorant Spray 48H Freshness with Zinc Technology Aluminium Free Grooming Gift for Men in Gift-Ready Packaging
Lynx£7.3655 rev
Lynx Black Vanilla Fine Fragrance Duo Gift Set with a body spray and a body wash perfect for any occasion 2 piece
Lynx£5.5139 rev
Lynx Gold Body Spray & Antiperspirant for Men 2 Pack Bundle of 200ml.Oud Wood & Dark Vanilla Scent with 48H Sweat & Odour Protection for Long-Lasting Freshness
Lynx£8.4510 rev
Trending
90-day click momentumLynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
Lynx£5.104.6★
Lynx Body Spray Gold 200ml
Lynx£3.534.0★
Lynx Fine Fragrance Collection 72 Hour Fresh Odour and Sweat Protection Premium Deodorant Body Spray Infused with Essential Oil for Men 150 ml 6 Pack (Black Vanilla)
Lynx£26.524.9★
Lynx Fine Fragrance Collection Body Wash for Men Black Vanilla Pack of 5 Premium Shower Gel Infused with Essential Oils That Gives You 12 Hours of Freshness 400 ml
Lynx£14.604.8★
Lynx Men Gold DeodorantBody Spray Antiperspirant with ProScent technology and an oud wood & fresh vanilla scent for 72 hours protection against odour and wetness 200 ml Pack of 6
Lynx£16.474.6★
What buyers say about mens body mist
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Very good value very pleased”
“As it performs as expected”
“feels good quality the spray head is well made”
“decent longevity”
“Great item for giftijg”
“easy to use”
“Does the job”
“Up I like this design a lot”
“the thing I liked the most with this is the cans themselves appear to be a shiny high gloss finish which feels good in your hand”
What buyers complain about
“however it honestly smells like cheese which has gone off”
“Can get for better price if you shop around”
“Doesnt last particularly well”
“Burns skin”
“very weak and doesnt last very long, I know its cheaper”
“Burns skin”
“Does not leave you fresh all day”
“Does stain your clothes”
“So a little bigger than your standard Lynx”
Top return reasons
Common questions
- Is mens body mist profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the mens body mist niche?
- 2 brands and 84 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens body mist?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for mens body mist peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the mens body mist niche?
- Listings span £2.07–£26.52; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.