Mens Body Mist
brand-locked demand (top 5 brands take 100% of clicks) — Mens Body Mist doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Mens Body Mist profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Body Mist is a £98K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Mens Body Mist: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.5% over the last 90 days and 11.5% of searches end in a purchase.
£98K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Mens Body Mist products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with a Dark Vanilla & oud scent for 48 hours of odour busting high defnition fragrance 250 ml
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 609
- Age
- 6y ago
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with an oud wood & fresh vanilla scent for 48 hours of odour busting high defnition fragrance 6x 200 ml
- Price
- £14.97
- Rating
- 4.7/5
- Reviews
- 4,006
- Age
- 7y ago
Lynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 150 ml
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 707
- Age
- 2y ago
Lynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Lynx Gold Aerosol Body Spray Mens Deodorant Spray with an oud wood & fresh vanilla scent for 48 hours of odour busting high defnition fragrance 6x 150 ml
- Price
- £13.42
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 7y ago
Trending
90-day click momentumLynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Lynx Body Spray Gold 200ml
- Price
- £3.53
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 8y ago
Lynx Fine Fragrance Collection 72 Hour Fresh Odour and Sweat Protection Premium Deodorant Body Spray Infused with Essential Oil for Men 150 ml 6 Pack (Black Vanilla)
- Price
- £26.52
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 2y ago
Lynx Fine Fragrance Collection Body Wash for Men Black Vanilla Pack of 5 Premium Shower Gel Infused with Essential Oils That Gives You 12 Hours of Freshness 400 ml
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
Lynx Men Gold DeodorantBody Spray Antiperspirant with ProScent technology and an oud wood & fresh vanilla scent for 72 hours protection against odour and wetness 200 ml Pack of 6
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 7y ago
Newest
by launch dateLynx Fine Fragrance Collection Black Vanilla Premium Body Spray Mens Deodorant infused with vanilla orange & sandalwood essential oils for 72 hours of freshness 200 ml
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Lynx Black Vanilla Fine Fragrance Kit Gift Set with a body spray a body wash and a Candle perfect for any occasion 2 piece
- Price
- £9.32
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 10mo ago
Lynx Gold Duo Gift Set for Him Oud Wood and Vanilla Scent Full-Size Body Wash and Deodorant Spray 48H Freshness with Zinc Technology Aluminium Free Grooming Gift for Men in Gift-Ready Packaging
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11mo ago
Lynx Black Vanilla Fine Fragrance Duo Gift Set with a body spray and a body wash perfect for any occasion 2 piece
- Price
- £5.51
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago
Lynx Gold Body Spray & Antiperspirant for Men 2 Pack Bundle of 200ml.Oud Wood & Dark Vanilla Scent with 48H Sweat & Odour Protection for Long-Lasting Freshness
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- Lynx99%
- Impulse1%
- Open — no brand owns it (0%)
Mens Body Mist demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top Mens Body Mist search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lynx gold30K/yr
- lynx black vanilla19K/yr
- lynx oud wood and dark vanilla14K/yr
- lynx gold deodorant mens9K/yr
- black vanilla lynx6K/yr
- lynx vanilla5K/yr
- lynx signature oud wood & dark vanilla5K/yr
- lynx oud2K/yr
What reviews say buyers love and hate about Mens Body Mist
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good smell”
“Very good value very pleased”
“As it performs as expected”
“feels good quality the spray head is well made”
“decent longevity”
What buyers complain about
61% of reviews“however it honestly smells like cheese which has gone off”
“Can get for better price if you shop around”
“Doesnt last particularly well”
“Burns skin”
“very weak and doesnt last very long, I know its cheaper”
Mens Body Mist return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Body Mist questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
