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Mens Anti Aging Face Cream

Fail

The top 5 brands take 96% of clicks, so Mens Anti Aging Face Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£104K/yr95K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
60%top-5 click share · 8 brands · 225 sellers

Flapen Score

Mens Anti Aging Face Cream against its category

The dotted line is the Beauty average. Past it, Mens Anti Aging Face Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Anti Aging Face Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Anti Aging Face Cream 95K times last year and spent an estimated £104K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
11.2%
Market size, estimated
£104Ka year
Top search term
mens anti aging face cream18K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £3.85 to £29.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.79 that is £2K to £5K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£3.85–£29.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #129 within Face. It carries 3,485 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
3.3%
Average rank
#129in Face
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,485per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mens Anti Aging Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

225

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

3%

  • Brand 145%
  • Brand 220%
  • Brand 317%
  • Brand 411%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Mens Anti Aging Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Mens Anti Aging Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens anti aging face cream18K/yr
  • loreal power age men15K/yr
  • loreal men expert power age11K/yr
  • mens anti wrinkle face cream7K/yr
  • power age4K/yr
  • anti aging face cream men7K/yr
  • bulldog age defence moisturiser5K/yr
  • loreal power age4K/yr
  • nivea men anti age4K/yr
  • nivea anti age men4K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Anti Aging Face Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Anti Aging Face Cream questions

Answered from the same tracked data.