Mens Anti Aging Face Cream
FailThe top 5 brands take 96% of clicks, so Mens Anti Aging Face Cream is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £104K/yr95K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 225 sellers
Flapen Score
Mens Anti Aging Face Cream against its category
The dotted line is the Beauty average. Past it, Mens Anti Aging Face Cream is stronger. Inside it, weaker.
Market
The Mens Anti Aging Face Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Anti Aging Face Cream 95K times last year and spent an estimated £104K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £104Ka year
- Top search term
- mens anti aging face cream18K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £3.85 to £29.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.79 that is £2K to £5K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £3.85–£29.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #129 within Face. It carries 3,485 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 3.3%
- Average rank
- #129in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,485per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Mens Anti Aging Face Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
225
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
3%
- Brand 145%
- Brand 220%
- Brand 317%
- Brand 411%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Mens Anti Aging Face Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2× · 9 of 12 months tracked
Search terms
Top Mens Anti Aging Face Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens anti aging face cream18K/yr
- loreal power age men15K/yr
- loreal men expert power age11K/yr
- mens anti wrinkle face cream7K/yr
- power age4K/yr
- anti aging face cream men7K/yr
- bulldog age defence moisturiser5K/yr
- loreal power age4K/yr
- nivea men anti age4K/yr
- nivea anti age men4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Anti Aging Face Cream
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Anti Aging Face Cream questions
Answered from the same tracked data.









