Mens Anti Aging Face Cream
FailThe top 5 brands take 96% of clicks, so Mens Anti Aging Face Cream is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £104K/yr95K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 225 sellers
Flapen Score
Mens Anti Aging Face Cream against its category
The dotted line is the Beauty average. Past it, Mens Anti Aging Face Cream is stronger. Inside it, weaker.
Market
The Mens Anti Aging Face Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Anti Aging Face Cream 95K times last year and spent an estimated £104K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £104Ka year
- Top search term
- mens anti aging face cream18K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £3.85 to £29.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.79 that is £2K to £5K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £3.85–£29.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #129 within Face. It carries 3,485 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 3.3%
- Average rank
- #129in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,485per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Mens Anti Aging Face Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,280
- Age
- 14y ago

NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,211
- Age
- 5y ago

NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago

LOréal Men Expert Power Age Serum Multi-action Serum for Men Hyaluronic Acid Smooths Firms Revitalises Skin Reduces Signs of Aging for Healthy-Looking Skin 30ml
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 1,884
- Age
- 3y ago
Trending
estimated 90-day click momentum
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

NIVEA MEN Anti-Age 2in1 Power Face Serum (30ml) Hydrating Serum with Thiamidol and Hyaluronic Acid Reduces Deep Wrinkles and Dark Spots Mens Face Moisturiser
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 3y ago

NIVEA MEN Anti-Age Power Gift Set (2 Products) - Mens Gift Set - Anti-Wrinkle Skincare Duo includes Face Moisturising Day Cream and Dark Spot Reducing Face Serum
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago
Newest
by launch date
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

150G Mens Anti-Aging Face Cream Skin Tightening Moisturizer to Reduce Wrinkles & Fine Lines Youthful Hydration for Smoother Firmer Skin. Best Anti-Wrinkle Cream for Men
- Price
- £5.94
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 1y ago

NIVEA MEN Anti-Age Power Gift Set (2 Products) - Mens Gift Set - Anti-Wrinkle Skincare Duo includes Face Moisturising Day Cream and Dark Spot Reducing Face Serum
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

LOréal Men Expert Power Age Hydra Hyaluronic Skin Hydrating X3 Action Shower Gel that Hydrates Reduces Tightness & Refreshes your Skin All Day Freshness 300ml
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
225
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
3%
- L’Oréal Paris men expert45%
- Bulldog Skincare for Men20%
- NIVEA MEN17%
- NIVEA11%
- Brickell Men's Products3%
- Rockface2%
- Open — no brand owns it (2 brands, 3%)
Demand
Mens Anti Aging Face Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2× · 9 of 12 months tracked
Search terms
Top Mens Anti Aging Face Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens anti aging face cream18K/yr
- loreal power age men15K/yr
- loreal men expert power age11K/yr
- mens anti wrinkle face cream7K/yr
- power age4K/yr
- anti aging face cream men7K/yr
- bulldog age defence moisturiser5K/yr
- loreal power age4K/yr
- nivea men anti age4K/yr
- nivea anti age men4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Anti Aging Face Cream
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Anti Aging Face Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









