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Mens Aftershave Sale Clearance Gift Sets

a small market ($45K/yr) — Mens Aftershave Sale Clearance Gift Sets doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 11Growth 22Conversion 14Competition 42Returns 97Price range 84Avg price 88Brand share 57Review moat 24Quality gap 62
This niche Category average · 2,481 niches

Is Mens Aftershave Sale Clearance Gift Sets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Aftershave Sale Clearance Gift Sets is a £45K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Mens Aftershave Sale Clearance Gift Sets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.1% over the last 90 days and 1.1% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr5K
Search volume / yr-5.1%199K
Conversion rate1.1%
Avg price£20.17

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 121
Top-5 product click share60%
Open market29%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement69%
New entrants (1y)9· 3 succeeded
Avg rating4.4★
Avg reviews5,336

Top Mens Aftershave Sale Clearance Gift Sets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

121

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 92%

Open market

29%

  • Versace27%
  • Bella Vita Luxury15%
  • Ted Baker14%
  • KIYTARBOO7%
  • ZKONLY4%
  • HUGO BOSS4%

Mens Aftershave Sale Clearance Gift Sets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR1.1%Products26Brands20Top 5 Brands71%OOS Rate6.2%Rating4.4★Reviews5,336Avg BSR#49
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Top Mens Aftershave Sale Clearance Gift Sets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens perfume gift set44K/yr
  • men perfume gift set22K/yr
  • mens aftershave set22K/yr
  • aftershave set21K/yr
  • perfume set for men12K/yr
  • mens perfume set10K/yr
  • perfume for men gift set10K/yr
  • mens fragrance sets13K/yr
  • mens aftershave sets9K/yr
  • aftershave sets8K/yr

What reviews say buyers love and hate about Mens Aftershave Sale Clearance Gift Sets

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell49%

Great fragrances

Value For Money15%

Excellent value

Gifting Purpose13%

Best gift

Quality-Overall8%

Good variety

Durability3%

He says it lasts well throughout the day

What buyers complain about

75% of reviews
Smell34%

Awful smell

Durability10%

Not what it's cracked up to be I'm afraid

Quality-Overall10%

Low quality

Value For Money7%

Certainly not value for money

Size-Overall6%

Didnt fit

Mens Aftershave Sale Clearance Gift Sets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Smell
28%
3Quality-Overall
8%
4Product Condition
6%
5Advertised Vs Actual Product
5%

Common Mens Aftershave Sale Clearance Gift Sets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Aftershave Sale Clearance Gift Sets 44/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -5.1% over the last 90 days.
Search demand for Mens Aftershave Sale Clearance Gift Sets on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 11.0× the quietest.