mens aftershave sale clearance gift sets
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£20.17avg listing price — sweet spot $15–$100
Price range
Great£9.70–£47.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,336.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 199K searches
According to Flapen's Amazon United Kingdom niche tracking, mens aftershave sale clearance gift sets is a £45K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens aftershave sale clearance gift sets market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £81K–£101K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 69%
- Out of stock
- 6.2%
- Avg brand age
- 57 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
121
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 92%
Open market
29%
- Versace27%
- Bella Vita Luxury15%
- Ted Baker14%
- KIYTARBOO7%
- ZKONLY4%
- HUGO BOSS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
Top mens aftershave sale clearance gift sets search terms
- mens perfume gift set44K/yr
- men perfume gift set22K/yr
- mens aftershave set22K/yr
- aftershave set21K/yr
- perfume set for men12K/yr
- mens perfume set10K/yr
- perfume for men gift set10K/yr
- mens fragrance sets13K/yr
- mens aftershave sets9K/yr
- aftershave sets8K/yr
Top mens aftershave sale clearance gift sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Mens Miniature Collection Set 4 x 5ml
Versace£24.174.7★208 rev
Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day
Bella Vita Luxury£20.764.2★40,710 rev
Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml
Ted Baker£18.564.6★222 rev
Premium Mens Fragrance Gift Set - 6x40ml Long-Lasting Eau de Parfum Collection with ambergris & Mandarin orange Notes - Luxury Cologne & Aftershave
KIYTARBOO£10.064.3★367 rev
Paco by Paco Rabanne Eau de Toilette For Men 100ml
paco rabanne£23.374.2★7,745 rev
Newest
by launch date
10 PCS Premium Mens Fragrance Gift Set - Perfume for Men Long-Lasting Eau de Toilette Collection Luxury Cologne for Men Travel Size Perfume for Him Husband Dad | 350ml
Aottom£15.0136 rev
Fragrance for Men 6x35ml Mens Perfume Gift Set Eau de Parfum Men Long-Lasting Mens Aftershave Gift Set Travel Size Mini Parfum For Daily Use & Gifting ValentineDay Birthday Gifts
YUEONEWIN£10.0531 rev
DOLCE & GABBANA Mens Mini Fragrance Set 5 Piece Collection Pour Homme EDT/EDP 24.5ml Total Devotion K Light Blue The One splash
Dolce & Gabbana£43.457 rev
Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml
Ted Baker£18.56222 rev
Luxury Mens Aftershave & Cologne Gift Set - Premium 4x35ml Eau de Parfum Collection for Men Long-Lasting Mens Perfume Set Perfect Birthday & Valentines Day Gifts for Him
ZKONLY£12.10148 rev
Trending
90-day click momentum
WOTENCE Birthday Gifts for Men Gifts for Him Mens Gift Set Christmas Valentines Anniversary Ideas Gifts for Men For Dad Husband Boyfriend and Son(Boyfriend)
WOTENCE£17.854.6★
10 PCS Premium Mens Fragrance Gift Set - Perfume for Men Long-Lasting Eau de Toilette Collection Luxury Cologne for Men Travel Size Perfume for Him Husband Dad | 350ml
Aottom£15.014.0★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£15.954.3★
Fragrance for Men 6x35ml Mens Perfume Gift Set Eau de Parfum Men Long-Lasting Mens Aftershave Gift Set Travel Size Mini Parfum For Daily Use & Gifting ValentineDay Birthday Gifts
YUEONEWIN£10.053.8★
Royal Oud Attar Oil Set by Dukhni | Pure original Oud oil Islamic fragrances Eid & Ramadan gifts for men and women | 3 assorted mini roll on perfume scents x 6ml | Arabian oud oil arab perfumes
Dukhni£13.814.0★
What buyers say about mens aftershave sale clearance gift sets
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Excellent value”
“Best gift”
“Good variety”
“He says it lasts well throughout the day”
“Nice slim tubes fit in carry on cases”
“Does the product work as advertised/expected: Yes”
“Easy everyday use”
“As it settles, it becomes more aromatic and floral — you get lavender, jasmine, and rose coming through, which softens it and makes it feel more rounded”
“Fantastic shave”
What buyers complain about
“Awful smell”
“Not what it's cracked up to be I'm afraid”
“Low quality”
“Certainly not value for money”
“Didnt fit”
“Looked like a used product when opened”
“Products failed its standard”
“not strong enough”
“Rash”
“rather thin and better getting larger size than required”
Top return reasons
Common questions
- Is mens aftershave sale clearance gift sets profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the mens aftershave sale clearance gift sets niche?
- 20 brands and 121 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mens aftershave sale clearance gift sets?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for mens aftershave sale clearance gift sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the mens aftershave sale clearance gift sets niche?
- Listings span £9.70–£47.51; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 5,336 reviews — the moat a new listing must climb.