Is medihoney profitable to sell on Amazon United Kingdom?

The niche generates £226K/yr across 14 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (44/100).

How competitive is the medihoney niche?

7 brands and 57 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in medihoney?

Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.0%.

When does demand for medihoney peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the medihoney niche?

Listings span £5.85–£25.04; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.

medihoney

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.85–£25.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,496.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.39

avg listing price — sweet spot $15–$100

Market size

Okay£226K

£226K/yr · 203K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, medihoney is a £226K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

medihoney market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £228K–£285K; units × avg price
Conversion rate: 9.8%
Avg BSR: #87
Page quality: 0%
Prime: 71%
Sponsored: 50%
Out of stock: 4.6%
Avg brand age: 52 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

ActivOn59%
MediSale11%
Advancis Medical11%
Manuka Lab9%
Dr. Organic6%
SterlingSquare2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top medihoney search terms

medihoney41K/yr -9.0%3.6% conv.
medical grade manuka honey25K/yr +22.0%8.4% conv.
manuka honey dressings for wounds22K/yr +27.2%8.1% conv.
dr organic face cream12K/yr -1.2%3.1% conv.
activon medical grade manuka honey11K/yr +4.0%17.6% conv.
manuka honey cream10K/yr -5.2%3.9% conv.
medical grade honey9K/yr -26.4%5.1% conv.
honey dressings for wounds8K/yr +11.0%7.9% conv.
manuka honey for dogs9K/yr -4.5%4.0% conv.
activon6K/yr -11.5%9.7% conv.

All search terms

Top medihoney products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Activon Medical Grade Manuka Honey x 2

ActivOn£9.464.6★1,953 rev

Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon

ActivOn£13.504.5★716 rev

Advancis Medical 99XX9150 Actilite Dressing Pad 5cm x 5cm Pack of 10

Advancis Medical£11.424.6★1,401 rev

Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties

MediSale£6.014.2★94 rev

Advancis Medical D7709 Activon Manuka Honey Tube 25g

ActivOn£6.194.6★1,959 rev

Newest

by launch date

Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties

MediSale£6.0194 rev

2y ago

Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties

MediSale£9.7226 rev

2y ago

Activ on Medical Grade Honey 20g | SterlingSquare

SterlingSquare£6.555 rev

3y ago

Manuka Lab Certified MGO 40+ New Zealand Manuka Honey 250g - Pure and Nourishing Natural Energy Booster Authentic Natural Alternative to Sugar

Manuka Lab£10.05777 rev

4y ago

Manuka Lab Certified MGO 525+ New Zealand Manuka Honey 250g - Antimicrobial Powerhouse for Wound and Skin Healing

Manuka Lab£25.04300 rev

6y ago

What buyers say about medihoney

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product Excellent seller would recommend”

Taste-Overall17%

“tastes like heaven”

Value For Money13%

“Excellent product and very reasonably priced”

Health Benefits-Overall6%

“Very good honey I use this everyday in my green tea it has many health benefits to this”

Moist/Dry5%

“lovely rich moisturising texture”

Sweetness5%

“Lovely Honey”

Efficiency4%

“Super efficient”

Advertised Vs Actual Product4%

“its as good as they said”

Smell4%

“aroma of honey”

Natural Ingredients3%

“Natures best”

What buyers complain about

Size-Overall18%

“very loose”

Value For Money15%

“still Its a bit expensive”

Thickness13%

“Very difficult to apply product as thick”

Smell11%

“Very different in cream consistency and smell”

Allergies7%

“the crystals were so hard and incredibly sharp it was excruciating to apply to the wounded area and the crystals did not dissolve with warmth, so we're pressed against the skin scratching and irritating”

Adhesion/Stickiness5%

“These do not stick”

Color5%

“this honey is lighter in colour”

Ease Of Use5%

“its a bit tricky to work out initially”

Certifications5%

“there's no MGO or UMF rating so there's no reliable indicator of what's in the tube”

Texture/Consistency-Overall5%

“Wasnt very keen on this honey consistency was more like glue than runny honey come out which I use to heal skin wounds”

Top return reasons

Advertised Vs Actual Product67%

Functionality-Overall33%

Common questions

Is medihoney profitable to sell on Amazon United Kingdom?: The niche generates £226K/yr across 14 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (44/100).
How competitive is the medihoney niche?: 7 brands and 57 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in medihoney?: Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.0%.
When does demand for medihoney peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the medihoney niche?: Listings span £5.85–£25.04; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.