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Medihoney

Fail

The top 5 brands take 96% of clicks, so Medihoney is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£226K/yr203K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
72%top-5 click share · 7 brands · 57 sellers

Flapen Score

Medihoney against its category

The dotted line is the Beauty average. Past it, Medihoney is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medihoney market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medihoney 203K times last year and spent an estimated £226K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
9.8%
Market size, estimated
£226Ka year
Peak month
August1.7× the quietest month
Top search term
medihoney41K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £5.85 to £25.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.39 that is £14K to £17K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£5.85–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #87 within Body. It carries 1,497 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
4.6%
Average rank
#87in Body
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,497per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Medihoney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 159%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Medihoney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Medihoney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medihoney41K/yr
  • medical grade manuka honey25K/yr
  • manuka honey dressings for wounds22K/yr
  • dr organic face cream12K/yr
  • activon medical grade manuka honey11K/yr
  • manuka honey cream10K/yr
  • medical grade honey9K/yr
  • honey dressings for wounds8K/yr
  • manuka honey for dogs9K/yr
  • activon6K/yr

Reviews and returns

What reviews say buyers love and hate about Medihoney

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“very loose”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Medihoney questions

Answered from the same tracked data.