How competitive is the Medihoney niche on Amazon United Kingdom?

7 brands and 57 sellers compete in Medihoney on Amazon United Kingdom. The top 5 Medihoney products take 72% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Medihoney?

Medihoney buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Medihoney niche?

Medihoney sells for £11.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.85–£25.04. The average incumbent carries 1,497 reviews — the moat a new listing must climb.

Medihoney

brand-locked demand (top 5 brands take 96% of clicks) — Medihoney doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Medihoney profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Medihoney is a £226K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Medihoney: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 9.8% of searches end in a purchase.

£226K

revenue / yr

Units sold / yr25K

Search volume / yr-0.6%203K

Conversion rate9.8%

Avg price£11.39

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 57

Top-5 product click share72%

Open market4%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Medihoney products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Activon Medical Grade Manuka Honey x 2

Price: £9.46
Rating: 4.6/5
Reviews: 1,953
Age: 10y ago

Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon

Price: £13.50
Rating: 4.5/5
Reviews: 716
Age: 10y ago

Advancis Medical 99XX9150 Actilite Dressing Pad 5cm x 5cm Pack of 10

Price: £11.42
Rating: 4.6/5
Reviews: 1,401
Age: 12y ago

Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties

Price: £6.01
Rating: 4.2/5
Reviews: 94
Age: 2y ago

Advancis Medical D7709 Activon Manuka Honey Tube 25g

Price: £6.19
Rating: 4.6/5
Reviews: 1,959
Age: 8y ago

Newest

by launch date

Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties

Price: £6.01
Rating: 4.2/5
Reviews: 94
Age: 2y ago

Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties

Price: £9.72
Rating: 4.4/5
Reviews: 26
Age: 2y ago

Activ on Medical Grade Honey 20g | SterlingSquare

Price: £6.55
Rating: 5.0/5
Reviews: 5
Age: 3y ago

Manuka Lab Certified MGO 40+ New Zealand Manuka Honey 250g - Pure and Nourishing Natural Energy Booster Authentic Natural Alternative to Sugar

Price: £10.05
Rating: 4.6/5
Reviews: 777
Age: 4y ago

Manuka Lab Certified MGO 525+ New Zealand Manuka Honey 250g - Antimicrobial Powerhouse for Wound and Skin Healing

Price: £25.04
Rating: 4.6/5
Reviews: 300
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

ActivOn59%
MediSale11%
Advancis Medical11%
Manuka Lab9%
Dr. Organic6%
SterlingSquare2%
Open — no brand owns it (1 brand, 2%)

Medihoney demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume203KCVR9.8%Products14Brands7Top 5 Brands96%OOS Rate4.6%Rating4.5★Reviews1,497Avg BSR#87

Peak months: Aug · busiest ÷ quietest = 1.7×

Top Medihoney search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

medihoney41K/yr -9.0%3.6% conv.
medical grade manuka honey25K/yr +22.0%8.4% conv.
manuka honey dressings for wounds22K/yr +27.2%8.1% conv.
dr organic face cream12K/yr -1.2%3.1% conv.
activon medical grade manuka honey11K/yr +4.0%17.6% conv.
manuka honey cream10K/yr -5.2%3.9% conv.
medical grade honey9K/yr -26.4%5.1% conv.
honey dressings for wounds8K/yr +11.0%7.9% conv.
manuka honey for dogs9K/yr -4.5%4.0% conv.
activon6K/yr -11.5%9.7% conv.

What reviews say buyers love and hate about Medihoney

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall23%

“Excellent product Excellent seller would recommend”

Taste-Overall17%

“tastes like heaven”

Value For Money13%

“Excellent product and very reasonably priced”

Health Benefits-Overall6%

“Very good honey I use this everyday in my green tea it has many health benefits to this”

Moist/Dry5%

“lovely rich moisturising texture”

What buyers complain about

89% of reviews

Size-Overall18%

“very loose”

Value For Money15%

“still Its a bit expensive”

Thickness13%

“Very difficult to apply product as thick”

Smell11%

“Very different in cream consistency and smell”

Allergies7%

“the crystals were so hard and incredibly sharp it was excruciating to apply to the wounded area and the crystals did not dissolve with warmth, so we're pressed against the skin scratching and irritating”

Medihoney return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

67%

2Functionality-Overall

33%

Common Medihoney questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medihoney 44/100 on Amazon United Kingdom — Skip it. The niche generates £226K/yr across 14 tracked products. Search demand moved -0.6% over the last 90 days.