mattifying moisturiser
Skip itPrices mostly outside the sweet spot ($2.96–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,682.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 40K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£2.96–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mattifying moisturiser is a £37K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mattifying moisturiser market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £38K–£45K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- La Roche-Posay55%
- Bulldog Skincare for Men27%
- Cetaphil6%
- Garnier5%
- HORACE4%
- Erborian3%
Demand
Weekly Amazon search volume, last 37 weeks — +2.8% search growth over the last 90 days.Top mattifying moisturiser search terms
- mattifying moisturiser18K/yr
- la roche-posay effaclar mat5K/yr
- la roche posay effaclar mat4K/yr
- bulldog oil control moisturiser4K/yr
- matte moisturiser4K/yr
- effaclar mat2K/yr
- bulldog oil control3K/yr
Top mattifying moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
La Roche-Posay£12.434.5★20,765 rev
Bulldog Skincare Oil Control Face Moisturiser for Men Lightweight Moisturiser for Oily Skin Enriched With Witch Hazel 100ml
Bulldog Skincare for Men£3.584.5★2,519 rev
Cetaphil Gentle Clear Mattifying Blemish Face Moisturiser Face Cream Hydrates Skin and Clears Breakouts with Salicylic Acid for Sensitive Skin
Cetaphil£9.654.3★295 rev
Bulldog Skincare Oil Control Face Wash for Men Mens Grooming Mens Face Wash Cleanses and Helps Remove Excess Oils 150ml
Bulldog Skincare for Men£2.964.6★1,975 rev
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
Garnier£4.144.1★66 rev
Newest
by launch date
Erborian - Matte Moisturizer - 24H Hydrating Gel-Cream - Instant mattifying effect - Hyaluronic Acid and Zinc - 20ml - Korean Cosmetic
Erborian£7.4547 rev
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
Garnier£4.1466 rev
HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml
HORACE£12.30112 rev
Cetaphil Gentle Clear Mattifying Blemish Face Moisturiser Face Cream Hydrates Skin and Clears Breakouts with Salicylic Acid for Sensitive Skin
Cetaphil£9.65295 rev
Bulldog Skincare Oil Control Face Wash for Men Mens Grooming Mens Face Wash Cleanses and Helps Remove Excess Oils 150ml
Bulldog Skincare for Men£2.961,975 rev
Trending
90-day click momentumErborian - Matte Moisturizer - 24H Hydrating Gel-Cream - Instant mattifying effect - Hyaluronic Acid and Zinc - 20ml - Korean Cosmetic
Erborian£7.454.7★
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
Garnier£4.144.1★
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
La Roche-Posay£12.434.5★
HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml
HORACE£12.304.3★
Bulldog Skincare Oil Control Face Moisturiser for Men Lightweight Moisturiser for Oily Skin Enriched With Witch Hazel 100ml
Bulldog Skincare for Men£3.584.5★
What buyers say about mattifying moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturiser”
“it helps calm the skin”
“A refreshing treat for oily skin”
“Smells beautiful”
“Erborian is a brand I've had good experiences with”
“doesnt overly dry my skin out”
“smooth the skin”
“Absorbs well”
“Effective at controlling shine”
“Lightweight”
What buyers complain about
“Bought me out in a rash”
“Has a drying effect on the skin”
“not moisturizing”
“If you have slightly greasy skin”
“much smaller than expected”
“I do find it a little sticky”
“Sadly it did not fit my skin type as it felt like it damaged my moisture barrier”
“made my skin more oily that it was before”
“nothing worked”
“feelinf didnt last long for me”
Top return reasons
Common questions
- Is mattifying moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the mattifying moisturiser niche?
- 6 brands and 64 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mattifying moisturiser?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the mattifying moisturiser niche?
- Listings span £2.96–£12.43; the average listing price is £7.50 (sweet spot $15–$100). The average incumbent carries 3,683 reviews — the moat a new listing must climb.