Mattifying Moisturiser
prices mostly outside the sweet spot ($2.96–$12.43) — Mattifying Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Mattifying Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mattifying Moisturiser is a £37K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Mattifying Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.8% over the last 90 days and 12.5% of searches end in a purchase.
£37K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 7 products
Top Mattifying Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago
Bulldog Skincare Oil Control Face Moisturiser for Men Lightweight Moisturiser for Oily Skin Enriched With Witch Hazel 100ml
- Price
- £3.58
- Rating
- 4.5/5
- Reviews
- 2,519
- Age
- 10y ago
Cetaphil Gentle Clear Mattifying Blemish Face Moisturiser Face Cream Hydrates Skin and Clears Breakouts with Salicylic Acid for Sensitive Skin
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 2y ago
Bulldog Skincare Oil Control Face Wash for Men Mens Grooming Mens Face Wash Cleanses and Helps Remove Excess Oils 150ml
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 1,975
- Age
- 10y ago
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
- Price
- £4.14
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 9mo ago
Trending
90-day click momentum
Erborian - Matte Moisturizer - 24H Hydrating Gel-Cream - Instant mattifying effect - Hyaluronic Acid and Zinc - 20ml - Korean Cosmetic
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 2mo ago
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
- Price
- £4.14
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 9mo ago
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago
HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml
- Price
- £12.30
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Bulldog Skincare Oil Control Face Moisturiser for Men Lightweight Moisturiser for Oily Skin Enriched With Witch Hazel 100ml
- Price
- £3.58
- Rating
- 4.5/5
- Reviews
- 2,519
- Age
- 10y ago
Newest
by launch dateErborian - Matte Moisturizer - 24H Hydrating Gel-Cream - Instant mattifying effect - Hyaluronic Acid and Zinc - 20ml - Korean Cosmetic
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 2mo ago
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
- Price
- £4.14
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 9mo ago
HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml
- Price
- £12.30
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Cetaphil Gentle Clear Mattifying Blemish Face Moisturiser Face Cream Hydrates Skin and Clears Breakouts with Salicylic Acid for Sensitive Skin
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 2y ago
Bulldog Skincare Oil Control Face Wash for Men Mens Grooming Mens Face Wash Cleanses and Helps Remove Excess Oils 150ml
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 1,975
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- La Roche-Posay55%
- Bulldog Skincare for Men27%
- Cetaphil6%
- Garnier5%
- HORACE4%
- Erborian3%
Mattifying Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mattifying Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mattifying moisturiser18K/yr
- la roche-posay effaclar mat5K/yr
- la roche posay effaclar mat4K/yr
- bulldog oil control moisturiser4K/yr
- matte moisturiser4K/yr
- effaclar mat2K/yr
- bulldog oil control3K/yr
What reviews say buyers love and hate about Mattifying Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Excellent moisturiser”
“it helps calm the skin”
“A refreshing treat for oily skin”
“Smells beautiful”
“Erborian is a brand I've had good experiences with”
What buyers complain about
41% of reviews“Bought me out in a rash”
“Has a drying effect on the skin”
“not moisturizing”
“If you have slightly greasy skin”
“much smaller than expected”
Mattifying Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mattifying Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
