matte setting spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$12.84) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 165K searches
Review moat
Bad9,976.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£12.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matte setting spray is a £137K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
matte setting spray market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £128K–£160K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 59%
- Out of stock
- 0.3%
- Avg brand age
- 58 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
141
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
12%
- NYX PROFESSIONAL MAKEUP40%
- Revolution Beauty London27%
- Makeup Revolution6%
- L'Oreal Paris5%
- Revolution Skincare London5%
- e.l.f.5%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +28.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
Top matte setting spray search terms
- nyx setting spray50K/yr
- revolution setting spray44K/yr
- matte setting spray20K/yr
- setting spray matte14K/yr
- nyx matte finish setting spray6K/yr
- setting spray revolution6K/yr
- mattifying setting spray4K/yr
- matt setting spray5K/yr
- revolution superfix setting spray4K/yr
- setting spray nyx4K/yr
Top matte setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup Setting Spray for Face Matte Setting Spray Up to 16 Hour Makeup Wear Long Lasting Shine Free Finish Lightweight Regular 60ml
NYX PROFESSIONAL MAKEUP£5.874.4★87,519 rev
Makeup Revolution Super Fix Misting Spray Makeup Fixing Spray Matte Finish Long Lasting Hold Contains Vitamin E 150ml
Revolution Beauty London£6.804.6★2,221 rev
NYX Professional Makeup Setting Spray Makeup Setting Spray Long-lasting Wear Transfer Resistant & Waterproof Dry Naturally Flawless Makeup Appearance The Face Glue 60ml
NYX PROFESSIONAL MAKEUP£5.954.4★10,864 rev
MAKEUP REVOLUTION Pro Fix Oil Control Fixing Spray 100ml
Makeup Revolution£5.374.5★486 rev
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
L'Oreal Paris£6.114.4★8,425 rev
Newest
by launch date
Urban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£10.451,488 rev
Urban Decay All Nighter Waterproof Make-Up Setting Spray Matte Finish Up to 24hr Wear All-Day Shine Control Blurs Pores Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£9.53386 rev
Revolution Superfix Hydra Cool Prep + Fix Continuous Fixing Mist Hydrating Face Spray for Makeup Infused with Aloe Vera Vegan & Cruelty Free 150ml
Revolution Skincare London£8.0092 rev
The Beauty Crop PoreFilter Mattifying Mist - Micro-Fine Setting Spray for Oily Skin - 100 ml
The Beauty Crop£6.8859 rev
essence fix & LAST instant MATTE MAKE-UP FIXING SPRAY mattifying fixing matte (50ml)
Essence Cosmetics£2.541,863 rev
Trending
90-day click momentumUrban Decay All Nighter Waterproof Makeup Setting Spray Natural Finish Up to 24hr Wear +22% Finer Mist Hydrating Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£10.454.6★
Urban Decay All Nighter Waterproof Make-Up Setting Spray Matte Finish Up to 24hr Wear All-Day Shine Control Blurs Pores Sweat & Transfer Resistant (Travel Size or Full Size)
Urban Decay£9.534.5★
essence fix & LAST instant MATTE MAKE-UP FIXING SPRAY mattifying fixing matte (50ml)
Essence Cosmetics£2.544.3★
Revolution Superfix Hydra Cool Prep + Fix Continuous Fixing Mist Hydrating Face Spray for Makeup Infused with Aloe Vera Vegan & Cruelty Free 150ml
Revolution Skincare London£8.004.5★
The Beauty Crop PoreFilter Mattifying Mist - Micro-Fine Setting Spray for Oily Skin - 100 ml
The Beauty Crop£6.884.1★
What buyers say about matte setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“overall Im quite happy with the results”
“Excellent value”
“Doesnt smell that bad”
“This is excellent and feels lovely & lasts”
“perfect shiny”
“Settles and dry lovely”
“Does what it says”
“Great for dry skin”
“Seems to work ok”
“not too sticky”
What buyers complain about
“Not a pleasant smell”
“Drying”
“Poor results”
“Leaves a thick glue like residue”
“its a very small bottle”
“didn't seem to prevent shine”
“isn't drying. i have slightly sensitive skin”
“Not worth the money”
“Not quite as good as some of the bigger brands”
“face looking oily”
Top return reasons
Common questions
- Is matte setting spray profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the matte setting spray niche?
- 13 brands and 141 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in matte setting spray?
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.1%.
- When does demand for matte setting spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the matte setting spray niche?
- Listings span £2.54–£12.84; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 9,976 reviews — the moat a new listing must climb.