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Matte Setting Spray

Maybe

An estimated 0.1% of orders come back. But prices span $2.54–$12.84, mostly outside the sweet spot, so Matte Setting Spray is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£137K/yr165K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
56%top-5 click share · 13 brands · 141 sellers

Flapen Score

Matte Setting Spray against its category

The dotted line is the Beauty average. Past it, Matte Setting Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Setting Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matte Setting Spray 165K times last year and spent an estimated £137K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
13.0%
Market size, estimated
£137Ka year
Peak month
July2.0× the quietest month
Top search term
nyx setting spray50K searches a year

02 · Price

A sale here is worth £6.40.

Listings sell for £6.40 on average, from £2.54 to £12.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.40 that is £5K to £6K a year per listing.

Average price
£6.40under the $15 to $100 sweet spot
Price range
£2.54–£12.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #51 within Make-up. It carries 9,976 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#51in Make-up
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,976per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Matte Setting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

141

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

12%

  • Brand 140%
  • Brand 227%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 12%)

Demand

Matte Setting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Matte Setting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx setting spray50K/yr
  • revolution setting spray44K/yr
  • matte setting spray20K/yr
  • setting spray matte14K/yr
  • nyx matte finish setting spray6K/yr
  • setting spray revolution6K/yr
  • mattifying setting spray4K/yr
  • matt setting spray5K/yr
  • revolution superfix setting spray4K/yr
  • setting spray nyx4K/yr

Reviews and returns

What reviews say buyers love and hate about Matte Setting Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Not a pleasant smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matte Setting Spray questions

Answered from the same tracked data.