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Massage Oil for Muscle Pain

Fail

The top 5 brands take 95% of clicks, so Massage Oil for Muscle Pain is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£60K/yr58K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
79%top-5 click share · 8 brands · 68 sellers

Flapen Score

Massage Oil for Muscle Pain against its category

The dotted line is the Beauty average. Past it, Massage Oil for Muscle Pain is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Oil for Muscle Pain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Oil for Muscle Pain 58K times last year and spent an estimated £60K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
10.3%
Market size, estimated
£60Ka year
Peak month
May1.7× the quietest month
Top search term
arnica oil35K searches a year

02 · Price

A sale here is worth £10.08.

Listings sell for £10.08 on average, from £4.78 to £17.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.08 that is £5K to £8K a year per listing.

Average price
£10.08under the $15 to $100 sweet spot
Price range
£4.78–£17.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Body. It carries 2,803 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#178in Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,803per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Massage Oil for Muscle Pain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

68

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Massage Oil for Muscle Pain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Massage Oil for Muscle Pain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arnica oil35K/yr
  • weleda arnica massage oil6K/yr
  • arnica massage oil5K/yr
  • weleda arnica massage balm6K/yr
  • arnica massage balm4K/yr
  • weleda massage oil with arnica2K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Oil for Muscle Pain

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
11%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Overstated Misleading Information”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Massage Oil for Muscle Pain questions

Answered from the same tracked data.