Massage Lotion
FailThe top 5 brands take 100% of clicks, so Massage Lotion is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £169K/yr59K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 22 sellers
Flapen Score
Massage Lotion against its category
The dotted line is the Beauty average. Past it, Massage Lotion is stronger. Inside it, weaker.
Market
The Massage Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Massage Lotion 59K times last year and spent an estimated £169K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £169Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- massage cream17K searches a year
02 · Price
A sale here is worth £24.55.
Listings sell for £24.55 on average, from £8.32 to £70.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £24.55 that is £12K to £18K a year per listing.
- Average price
- £24.55inside the $15 to $100 sweet spot
- Price range
- £8.32–£70.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #193 within Body. It carries 250 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 1.3%
- Average rank
- #193in Body
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 250per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Massage Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 158%
- Brand 227%
- Brand 310%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Massage Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Massage Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage cream17K/yr
- massage lotion12K/yr
- massage cream for massage therapy7K/yr
- naqi massage lotion7K/yr
- massage lotion for massage therapy4K/yr
- massage cream for body4K/yr
- sports massage lotion3K/yr
- naqi2K/yr
- massage creams & lotions & oils3K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Lotion
We read the reviews and the return reasons for every product selling here.
“bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Lotion questions
Answered from the same tracked data.









