Massage Lotion
brand-locked demand (top 5 brands take 100% of clicks) — Massage Lotion doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Massage Lotion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Massage Lotion is a £169K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Massage Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.2% over the last 90 days and 11.6% of searches end in a purchase.
£169K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Massage Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NAQI - Sports Massage Lotion - Pre-Workout and Post-Workout Recovery Treatment - Enhanced Recovery and Performance - Paraben-Free - Dermatologically Tested - Vegan-Friendly - 500 ml
- Price
- £11.12
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 16y ago
Physique Massage Lotion 200ml - Lightly Oiled Non-Greasy Enriched with Aloe Vera Camomile & Vitamin E for Sports Massage Spa Physiotherapy and Deep Tissue - Dermatologically Tested
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 4y ago
Strictly Professional Massage Cream 450ml
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 270
- Age
- 16y ago
NAQI - Ultra Massage Lotion - for Deep Tissue Massage Therapy - Long-Lasting and Hypoallergenic - for Professional and Personal Use - Paraben-Free - Dermatologically Tested - 500 ml
- Price
- £15.67
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 16y ago
Physique Massage Lotion 1000ml - Lightly Oiled Non-Greasy Enriched with Aloe Vera Camomile & Vitamin E for Sports Spa Physiotherapy and Deep Tissue Massage - Dermatologically Tested
- Price
- £19.05
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 18y ago
Trending
90-day click momentumNAQI - Ultra Massage Lotion - for Deep Tissue Massage Therapy - Long-Lasting and Hypoallergenic - for Professional and Personal Use - Paraben-Free - Dermatologically Tested - 500 ml
- Price
- £15.67
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 16y ago
Physique Massage Lotion 200ml - Lightly Oiled Non-Greasy Enriched with Aloe Vera Camomile & Vitamin E for Sports Massage Spa Physiotherapy and Deep Tissue - Dermatologically Tested
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 4y ago
NAQI - Sports Massage Lotion - Pre-Workout and Post-Workout Recovery Treatment - Enhanced Recovery and Performance - Paraben-Free - Dermatologically Tested - Vegan-Friendly - 5 l
- Price
- £65.35
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 16y ago
NAQI - Sports Massage Lotion - Pre-Workout and Post-Workout Recovery Treatment - Enhanced Recovery and Performance - Paraben-Free - Dermatologically Tested - Vegan-Friendly - 500 ml
- Price
- £11.12
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 16y ago
Chemodol Massage Oil - 500ml - Professional Massage Oil for Physiotherapy Sports & Deep Tissue Massage - Non-Greasy Water-Soluble Vegan & Cruelty-Free - Suitable for All Skin Types
- Price
- £13.83
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 16y ago
Newest
by launch datePhysique Massage Lotion 200ml - Lightly Oiled Non-Greasy Enriched with Aloe Vera Camomile & Vitamin E for Sports Massage Spa Physiotherapy and Deep Tissue - Dermatologically Tested
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 4y ago
Physique Massage Creme 1000ml - Body Cream with Vitamin E - Perfect for Sports Spa and All Types of Massage - Soft and Smooth Skin
- Price
- £23.66
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 6y ago
Naqi Ultra Massage Lotion Long Lasting Hypoallergenic Moisturising Lotion for Deep Tissue Physical and Massage Therapy 5 litre White
- Price
- £70.35
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 13y ago
Kaeso Beauty Massage Sorbet Pink Grapefruit & Shea Butter 450ml
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 14y ago
NAQI - Sports Massage Lotion - Pre-Workout and Post-Workout Recovery Treatment - Enhanced Recovery and Performance - Paraben-Free - Dermatologically Tested - Vegan-Friendly - 5 l
- Price
- £65.35
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 16y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Naqi58%
- PHYSIQUE27%
- Strictly Professional10%
- Chemodol3%
- Kaeso2%
- Open — no brand owns it (0%)
Massage Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top Massage Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- massage cream17K/yr
- massage lotion12K/yr
- massage cream for massage therapy7K/yr
- naqi massage lotion7K/yr
- massage lotion for massage therapy4K/yr
- massage cream for body4K/yr
- sports massage lotion3K/yr
- naqi2K/yr
- massage creams & lotions & oils3K/yr
What reviews say buyers love and hate about Massage Lotion
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Excellent product”
“Quality product - ideal for the clients I treat using sports massage”
“excellent lotion”
“as this was a gift”
“Smells lovely”
What buyers complain about
100% of reviews“bad smell”
“And have to use alot to get any massage technique”
“poor quality and not fit for intended use”
“sticky on using”
Massage Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Massage Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
