Mascara Wand

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

19.4%

Market size, estimated

£53Ka year

Peak month

September1.3× the quietest month

Top search term

mascara wands41K searches a year

Listings sell for £4.54 on average, from £2.53 to £8.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.54 that is £2K to £3K a year per listing.

Average price

£4.54under the $15 to $100 sweet spot

Price range

£2.53–£8.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #34 within Tools & Accessories. It carries 2,867 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#34in Tools & Accessories

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,867per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months