Mascara Shield

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

+20.7%

Conversion, latest week

10.0%

Market size, estimated

£15Ka year

Peak month

October1.9× the quietest month

Top search term

mascara shield9K searches a year

Listings sell for £4.24 on average, from £2.79 to £9.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £4.24 that is £0 to £424 a year per listing.

Average price

£4.24under the $15 to $100 sweet spot

Price range

£2.79–£9.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£424

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #644 within Make-up. It carries 965 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

89%

Out of stock, average day

20.8%

Average rank

#644in Make-up

Average rating

3.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

965per listing

Listings tracked

38

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months