Mascara for Over 60s

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

11.0%

Market size, estimated

£183Ka year

Peak month

February3.5× the quietest month

Top search term

mascara for older women129K searches a year

Listings sell for £9.29 on average, from £3.03 to £24.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.29 that is £2K to £5K a year per listing.

Average price

£9.29under the $15 to $100 sweet spot

Price range

£3.03–£24.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #114 within Make-up. It carries 10,880 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

14.9%

Average rank

#114in Make-up

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,880per listing

Listings tracked

29

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months