Mascara

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

13.2%

Market size, estimated

£3.3Ma year

Peak month

December1.7× the quietest month

Top search term

mascara1.9M searches a year

Listings sell for £5.22 on average, from £2.81 to £9.66. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £5.22 that is £157K to £209K a year per listing.

Average price

£5.22under the $15 to $100 sweet spot

Price range

£2.81–£9.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

£157K–£209K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Make-up. It carries 38,364 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Make-up

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

38,364per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months