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Marshmallow Sponge Makeup

Fail

Prices span $3.87–$9.11, mostly outside the sweet spot, so Marshmallow Sponge Makeup is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£15K/yr22K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
64%top-5 click share · 15 brands · 21 sellers

Flapen Score

Marshmallow Sponge Makeup against its category

The dotted line is the Beauty average. Past it, Marshmallow Sponge Makeup is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshmallow Sponge Makeup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marshmallow Sponge Makeup 22K times last year and spent an estimated £15K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
11.7%
Market size, estimated
£15Ka year
Peak month
December2.4× the quietest month
Top search term
marshmallow sponge makeup8K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £3.87 to £9.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £5.69 that is £569 to £1K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£3.87–£9.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£569–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #191 within Tools & Accessories. It carries 3,969 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
17.8%
Average rank
#191in Tools & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,969per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Marshmallow Sponge Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

28%

  • Brand 121%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Marshmallow Sponge Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Marshmallow Sponge Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshmallow sponge makeup8K/yr
  • marshmallow beauty blender4K/yr
  • marshmallow sponge4K/yr
  • marshmallow makeup sponge2K/yr
  • coco cosmetics marshmallow sponge2K/yr
  • beauty blenders marshmallow863/yr
  • coco marshmallow sponge683/yr
  • marshmallow beauty blender coco122/yr
  • coco cosmetics by chloe sponge33/yr

Reviews and returns

What reviews say buyers love and hate about Marshmallow Sponge Makeup

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Not soft at all”
A buyer, on “Hard Feel”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Marshmallow Sponge Makeup questions

Answered from the same tracked data.