Is mario badescu drying lotion profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (48/100).

How competitive is the mario badescu drying lotion niche?

9 brands and 108 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mario badescu drying lotion?

Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 0.1%.

When does demand for mario badescu drying lotion peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the mario badescu drying lotion niche?

Listings span £5.34–£27.25; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

mario badescu drying lotion

Skip it

Soft demand (-18.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good564.57

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.34–£27.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.84

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad£96K

£96K/yr · 68K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, mario badescu drying lotion is a £96K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mario badescu drying lotion market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £65K–£87K; units × avg price
Conversion rate: 13.0%
Avg BSR: #386
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 11.8%
Avg brand age: 53 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

108

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Mario Badescu60%
SinceReal12%
OUKEYA6%
SIRUIMAO5%
T-Zone5%
LANBENA4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -18.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top mario badescu drying lotion search terms

mario badescu drying lotion46K/yr -30.1%11.5% conv.
drying lotion12K/yr +14.0%7.8% conv.
spot drying lotion5K/yr +3.1%8.6% conv.
drying lotion for spots5K/yr -19.8%9.5% conv.

All search terms

Top mario badescu drying lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mario Badescu Drying Lotion (Plastic bottle) 29ml

Mario Badescu£16.154.5★2,081 rev

Drying Lotion 29ml

Mario Badescu£14.894.3★725 rev

MARIO BADESCU Drying Lotion (29 ml)

Mario Badescu£16.024.5★2,081 rev

Face Serum

SinceReal£8.494.4★4 rev

SIRUIMAO Premium Acne Spot Drying Lotion Kit with Swab Overnight Acne Treatment For Face Dry Out Pimples Blemishes Zits And Clean Pores 12ml / 0.41 FlOz

SIRUIMAO£7.264.4★11 rev

Newest

by launch date

Acne Treatment Serum Powerful Spot Treatment for Face Drying Lotion Face Serum for Acne and Blemishes Reduces Excess Oil Especially for Acne Prone and Oily Skin

HORSEFISH TOOL£7.3928 rev

2mo ago

Salicylic Acid Serum 30ml Drying Lotion Includes 10 Cotton Swabs Spot Drying Lotion for Acne Pustule and Blemishes Powerful Acne Treatment with Niacinamide Tea Tree & Centella

Halldeli£7.124 rev

3mo ago

Salicylic Acid Acne Drying Lotion Overnight Targeted Treatment Face Serum Targets Blemishes & Pimples Helps Reduce Redness & Clear Acne Oil-Control Drying Essence For Acne-Prone Skin

SUNNYGRL£7.200 rev

5mo ago

Face Serum

SinceReal£8.494 rev

7mo ago

SIRUIMAO Premium Acne Spot Drying Lotion Kit with Swab Overnight Acne Treatment For Face Dry Out Pimples Blemishes Zits And Clean Pores 12ml / 0.41 FlOz

SIRUIMAO£7.2611 rev

9mo ago

What buyers say about mario badescu drying lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Symptom Reduction15%

“Definitely helps reduce red spots”

Moist/Dry12%

“It dries quickly”

Ease Of Application10%

“Easy to apply”

Efficiency10%

“Very effective”

Ease Of Use6%

“Easy to use”

Suitability Combination Skin6%

“This product has been amazing for my skin”

Value For Money6%

“Its also really affordable for how well it works”

Quality-Overall4%

“Amazing product”

Advertised Vs Actual Product4%

“Does the product work as advertised/expected: Yet to confirm”

Instructions/User Manual/Troubleshooting2%

“Follow the instructions carefully. you dont shake this up before you use it”

What buyers complain about

Size-Overall10%

“A small”

Smell7%

“It doesnt smell very nice”

Moist/Dry6%

“My daughter also said that it felt almost too drying on the sensitive skin around the spot itself”

Jamming/Clogging5%

“Clogged pores”

Thickness5%

“It doesnt leave a thick layer behind”

Instructions/User Manual/Troubleshooting5%

“One thing worth noting is that the instructions specifically say not to shake it - unfortunately I instinctively did exactly that before reading them”

Allergies3%

“I have very sensitive skin and many acne and spot treatments either do not work or cause redness”

Skin Health3%

“seriously irritate my skin making the entire thing even more painful”

Value For Money2%

“which makes it very expensive”

Ease Of Application2%

“No supplied applicator - you need to use cotton buds. not provided”

Top return reasons

Leak-Proof44%

Functionality-Overall11%

Value For Money11%

Moist/Dry11%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Product Condition6%

Common questions

Is mario badescu drying lotion profitable to sell on Amazon United Kingdom?: The niche generates £96K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (48/100).
How competitive is the mario badescu drying lotion niche?: 9 brands and 108 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mario badescu drying lotion?: Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 0.1%.
When does demand for mario badescu drying lotion peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the mario badescu drying lotion niche?: Listings span £5.34–£27.25; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.