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Mario Badescu Drying Lotion

Fail

Demand is soft, at -18.8% this quarter, so Mario Badescu Drying Lotion is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£96K/yr68K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
73%top-5 click share · 9 brands · 108 sellers

Flapen Score

Mario Badescu Drying Lotion against its category

The dotted line is the Beauty average. Past it, Mario Badescu Drying Lotion is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Badescu Drying Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Badescu Drying Lotion 68K times last year and spent an estimated £96K. The top 5 brands take 87% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
13.0%
Market size, estimated
£96Ka year
Peak month
September1.6× the quietest month
Top search term
mario badescu drying lotion46K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £5.34 to £27.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.84 that is £5K to £8K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£5.34–£27.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #386 within Body. It carries 565 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
11.8%
Average rank
#386in Body
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
14

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mario Badescu Drying Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

108

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

8%

  • Mario Badescu60%
  • SinceReal12%
  • OUKEYA6%
  • SIRUIMAO5%
  • T-Zone5%
  • LANBENA4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mario Badescu Drying Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Mario Badescu Drying Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario badescu drying lotion46K/yr
  • drying lotion12K/yr
  • spot drying lotion5K/yr
  • drying lotion for spots5K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Badescu Drying Lotion

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Symptom Reduction”
10%of negative reviews mention “Size-Overall”
0.1%of orders come back
“A small”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mario Badescu Drying Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data