Manscaping
brand-locked demand (top 5 brands take 98% of clicks) — Manscaping doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Manscaping profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Manscaping is a £40K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Manscaping: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.2% over the last 90 days and 4.5% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Manscaping products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Braun Series 7 Body Groomer for Men BG7555 Grey - 8-in-1 Body & Pubic Hair Trimmer Smartlight SkinGuard Waterproof Electric Shaver for Sensitive Areas Includes Rechargeable Battery
- Price
- £56.29
- Rating
- 4.4/5
- Reviews
- 533
- Age
- 1y ago
Braun Series 3 Body Groomer for Men Pubic & Body Hair Trimmer Waterproof Electric Ball Trimmer & Male Shaver for Sensitive Areas SkinGuard Grooming Kit with 6 Tools 80 Min Runtime BG3575 Grey
- Price
- £28.42
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 1y ago
Braun Series 5 Body Groomer for Men Body Hair Trimmer +7 Tools Gentle Pubic & Private Area Shaver SkinGuard Waterproof Includes Rechargeable Battery 100 Min Runtime Grey BG5555
- Price
- £38.21
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 4,296
- Age
- 2y ago
Manscape Body Trimmer Men Painless Pubic & Balls Trimmer Men Body Shavers w/Ceramic Blade&LED Light IPX7 Waterproof Electric Razor Male Grooming Kit USB-C Rechargeable Gifts for Husband
- Price
- £19.94
- Rating
- 4.3/5
- Reviews
- 8,364
- Age
- 5y ago
Trending
90-day click momentum
MAXGROOM 5-in-1 Manscape Body Hair Trimmer for Men with 120-Min Battery
- Price
- £38.03
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 4mo ago
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave Foldable Back Attachment 100% Showerproof 100 Min. Runtime Model BG5480/15
- Price
- £41.03
- Rating
- 4.2/5
- Reviews
- 3,079
- Age
- 11mo ago
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave 100% Showerproof 100 Min. Runtime Model BG5470/15
- Price
- £39.38
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 10mo ago
Braun Series XT3 One Blade Hybrid Beard & Stubble Trimmer Electric Shaver for Men Body Groomer for Manscaping Gifts for Men Includes Rechargeable Battery XT3200 Black Razor
- Price
- £15.05
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 4y ago
Braun 18-in-1 All-In-One Trimmer Series 7 Grooming Kit for Men Beard Trimmer Hair Clipper & Body Groomer with ProBlade AutoSense 120 Min Cordless Waterproof AquaGrip - AIO7585 Grey
- Price
- £59.72
- Rating
- 4.2/5
- Reviews
- 698
- Age
- 1y ago
Newest
by launch dateMAXGROOM 5-in-1 Manscape Body Hair Trimmer for Men with 120-Min Battery
- Price
- £38.03
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 4mo ago
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
- Price
- £59.86
- Rating
- 4.2/5
- Reviews
- 432
- Age
- 10mo ago
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave 100% Showerproof 100 Min. Runtime Model BG5470/15
- Price
- £39.38
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 10mo ago
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.50
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 11mo ago
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave Foldable Back Attachment 100% Showerproof 100 Min. Runtime Model BG5480/15
- Price
- £41.03
- Rating
- 4.2/5
- Reviews
- 3,079
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
221
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Braun68%
- houpoo12%
- PHILIPS7%
- VIKICON6%
- Manscaped Refining The Gentleman4%
- MAXGROOM1%
- Open — no brand owns it (1 brand, 1%)
Manscaping demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Manscaping search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- braun body groomer14K/yr
- manscaping4K/yr
- manscaping kit for men4K/yr
- braun body groomer 3705/yr
- braun body groomer 5359/yr
What reviews say buyers love and hate about Manscaping
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great product, as described”
“very affordable”
“Very easy to use”
“Longer battery life”
“Works as advertised”
What buyers complain about
67% of reviews“Stopped Charging”
“Extremely poor cut quality”
“Broke after 6 months”
“Waste of money”
“Not very effective”
Manscaping return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Manscaping questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
