Manscaping

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

4.5%

Market size, estimated

£40Ka year

Peak month

December3.3× the quietest month

Top search term

braun body groomer14K searches a year

Listings sell for £39.48 on average, from £15.05 to £82.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £39.48 that is £0 to £4K a year per listing.

Average price

£39.48inside the $15 to $100 sweet spot

Price range

£15.05–£82.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #50 within Hair Cutting Tools. It carries 1,642 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#50in Hair Cutting Tools

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,642per listing

Listings tracked

20

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months