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Mannequin Head

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at -11.7% this quarter, so Mannequin Head is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£333K/yr760K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
25%top-5 click share · 36 brands · 98 sellers

Flapen Score

Mannequin Head against its category

The dotted line is the Beauty average. Past it, Mannequin Head is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mannequin Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mannequin Head 760K times last year and spent an estimated £333K. The top 5 brands take 55% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months
760K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.5%
Market size, estimated
£333Ka year
Peak month
July2.8× the quietest month
Top search term
mannequin head144K searches a year

02 · Price

A sale here is worth £17.65.

Listings sell for £17.65 on average, from £3.18 to £35.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.

Average price
£17.65inside the $15 to $100 sweet spot
Price range
£3.18–£35.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #17 within Hair Extensions, Wigs & Accessories. It carries 1,319 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
3.8%
Average rank
#17in Hair Extensions, Wigs & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,319per listing
Listings tracked
66

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mannequin Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

98

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

25%

Top 20: 62%

Open market

40%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Mannequin Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Mannequin Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mannequin head144K/yr
  • wig head55K/yr
  • hair mannequin head56K/yr
  • mannequin head with hair64K/yr
  • hairdressing head53K/yr
  • styling head64K/yr
  • doll head for hair styling45K/yr
  • wig head stand31K/yr
  • polystyrene head40K/yr
  • hair doll30K/yr

Reviews and returns

What reviews say buyers love and hate about Mannequin Head

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.4%of orders come back
“However it did not fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mannequin Head questions

Answered from the same tracked data.