Mannequin Head
MaybeThe top 5 products take only 25% of clicks. But demand is soft, at -11.7% this quarter, so Mannequin Head is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,481 Beauty niches · +15 vs the category median of 4762
- Market size
- £333K/yr760K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 25%top-5 click share · 36 brands · 98 sellers
Flapen Score
Mannequin Head against its category
The dotted line is the Beauty average. Past it, Mannequin Head is stronger. Inside it, weaker.
Market
The Mannequin Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mannequin Head 760K times last year and spent an estimated £333K. The top 5 brands take 55% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.
- Searches, last 12 months
- 760K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £333Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- mannequin head144K searches a year
02 · Price
A sale here is worth £17.65.
Listings sell for £17.65 on average, from £3.18 to £35.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.
- Average price
- £17.65inside the $15 to $100 sweet spot
- Price range
- £3.18–£35.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #17 within Hair Extensions, Wigs & Accessories. It carries 1,319 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 94%
- Out of stock, average day
- 3.8%
- Average rank
- #17in Hair Extensions, Wigs & Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,319per listing
- Listings tracked
- 66
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mannequin Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
98
Top-5 brand share
55%
Top 20: 90%
Top-5 click share
25%
Top 20: 62%
Open market
40%
- Brand 116%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Mannequin Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.8×
Search terms
Top Mannequin Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mannequin head144K/yr
- wig head55K/yr
- hair mannequin head56K/yr
- mannequin head with hair64K/yr
- hairdressing head53K/yr
- styling head64K/yr
- doll head for hair styling45K/yr
- wig head stand31K/yr
- polystyrene head40K/yr
- hair doll30K/yr
Reviews and returns
What reviews say buyers love and hate about Mannequin Head
We read the reviews and the return reasons for every product selling here.
“However it did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mannequin Head questions
Answered from the same tracked data.









