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Manicure Set

Maybe

An estimated 0.5% of orders come back. But demand is soft, at +1.5% this quarter, so Manicure Set is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,481 Beauty niches · +16 vs the category median of 47
Market size
£607K/yr1.4M searches / yr
90-day growth
+1.5%search demand this quarter
Competition
37%top-5 click share · 34 brands · 62 sellers

Flapen Score

Manicure Set against its category

The dotted line is the Beauty average. Past it, Manicure Set is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manicure Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manicure Set 1.4M times last year and spent an estimated £607K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £607K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
3.7%
Market size, estimated
£607Ka year
Peak month
December2.7× the quietest month
Top search term
nail kit347K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £3.11 to £56.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £11.57 that is £9K to £12K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£3.11–£56.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #19 within Manicure & Pedicure. It carries 3,590 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#19in Manicure & Pedicure
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,590per listing
Listings tracked
46

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Manicure Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£18K£36K£55K£73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

62

Est. top-5 brand share

52%

Top 20: 88%

Est. top-5 click share

37%

Top 20: 77%

Open market

43%

  • Keiby Citom20%
  • PEACECOLOR12%
  • URAQT8%
  • VANREESA7%
  • DUAIU6%
  • DouborQ5%

Demand

Manicure Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Manicure Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nail kit347K/yr
  • manicure set272K/yr
  • nail set149K/yr
  • nail clipper set62K/yr
  • nail sets96K/yr
  • nails kit49K/yr
  • manicure kit39K/yr
  • nail care kits46K/yr
  • nail kits44K/yr
  • nail clippers set35K/yr

Reviews and returns

What reviews say buyers love and hate about Manicure Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Manicure Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data