Mane and Tail Detangler
FailThe top 5 brands take 100% of clicks, so Mane and Tail Detangler is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £104K/yr48K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 40 sellers
Flapen Score
Mane and Tail Detangler against its category
The dotted line is the Beauty average. Past it, Mane and Tail Detangler is stronger. Inside it, weaker.
Market
The Mane and Tail Detangler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mane and Tail Detangler 48K times last year and spent an estimated £104K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £104Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- mane and tail detangler34K searches a year
02 · Price
A sale here is worth £14.59.
Listings sell for £14.59 on average, from £5.62 to £26.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £14.59 that is £7K to £11K a year per listing.
- Average price
- £14.59under the $15 to $100 sweet spot
- Price range
- £5.62–£26.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #77 within Detanglers. It carries 1,414 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #77in Detanglers
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,414per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Mane and Tail Detangler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 135%
- Brand 235%
- Brand 319%
- Brand 410%
Demand
Mane and Tail Detangler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Mane and Tail Detangler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mane and tail detangler34K/yr
- mane and tail spray9K/yr
- horse mane and tail spray5K/yr
Reviews and returns
What reviews say buyers love and hate about Mane and Tail Detangler
We read the reviews and the return reasons for every product selling here.
“leaked all over box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mane and Tail Detangler questions
Answered from the same tracked data.