Man
FailBuyers convert on only 0.1% of searches, so Man is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £15K/yr1.7M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 227 sellers
Flapen Score
Man against its category
The dotted line is the Beauty average. Past it, Man is stronger. Inside it, weaker.
Market
The Man market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Man 1.7M times last year and spent an estimated £15K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £15Ka year
- Top search term
- man735K searches a year
02 · Price
A sale here is worth £14.35.
Listings sell for £14.35 on average, from £3.47 to £34.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.35 that is £0 to £1K a year per listing.
- Average price
- £14.35under the $15 to $100 sweet spot
- Price range
- £3.47–£34.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Bath & Body. It carries 25,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #25in Bath & Body
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 25,348per listing
- Listings tracked
- 81
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Man products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
227
Top-5 brand share
77%
Top 20: 97%
Top-5 click share
25%
Top 20: 62%
Open market
20%
- Brand 131%
- Brand 222%
- Brand 312%
- Brand 47%
- Brand 55%
- Brand 63%
Demand
Man search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Man search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- man735K/yr
- men510K/yr
- mens414K/yr
- for men53K/yr
- mans13K/yr
Reviews and returns
What reviews say buyers love and hate about Man
We read the reviews and the return reasons for every product selling here.
“Broke within a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Man questions
Answered from the same tracked data.









