How competitive is the Man niche on Amazon United Kingdom?

27 brands and 227 sellers compete in Man on Amazon United Kingdom. The top 5 Man products take 25% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Man niche?

Man sells for £14.35 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.47–£34.68. The average incumbent carries 25,348 reviews — the moat a new listing must climb.

Man

weak search conversion (0.1%) — Man doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

This niche Category average · 2,481 niches

Is Man profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Man is a £15K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.

Man: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 0.1% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr5K

Search volume / yr-4.4%1.7M

Conversion rate0.1%

Avg price£14.35

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers27 · 227

Top-5 product click share25%

Open market23%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 81 products

Top Man products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Calvin Klein Mens 3 Pack Trunks Black (Black) M

Price: £20.45
Rating: 4.6/5
Reviews: 65,425
Age: 16y ago

Calvin Klein Mens Trunk 3pk Trunk Black/White/Grey Heather L

Price: £20.93
Rating: 4.6/5
Reviews: 65,425
Age: 3y ago

ATTCL Polarised Sunglasses Mens for Driving: UV400 Protection Square Shades AL-MG Metal Frame HD TAC Lens Hiking Travel 8587 Black Grey

Price: £21.24
Rating: 4.4/5
Reviews: 17,758
Age: 6y ago

Calvin Klein Mens Trunk 3pk Trunk C-black/Blu/Blu M

Price: £20.32
Rating: 4.6/5
Reviews: 65,425
Age: 2y ago

Calvin Klein Mens Trunk Black L

Price: £21.33
Rating: 4.6/5
Reviews: 65,425
Age: 16y ago

Newest

by launch date

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

Price: £26.26
Rating: 4.6/5
Reviews: 46,426
Age: 1mo ago

adidas Mens Essentials Linear Single Jersey Shirt Black/White L

Price: £9.15
Rating: 4.7/5
Reviews: 2,420
Age: 1mo ago

Versace Mens Miniature Collection Set 4 x 5ml

Price: £24.17
Rating: 4.7/5
Reviews: 208
Age: 10mo ago

Calvin Klein Mens Trunk 3pk Trunk C-black/Blu/Blu M

Price: £20.32
Rating: 4.6/5
Reviews: 65,425
Age: 2y ago

SOXCO 10 Pairs Mens WORK Socks Black Crew Length 9-11

Price: £10.73
Rating: 4.5/5
Reviews: 25,122
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

227

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

25%

Top 20: 62%

Open market

20%

Amazon Essentials31%
Calvin Klein22%
DKNY12%
adidas7%
ATTCL5%
Under Armour3%

Man demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR0.1%Products81Brands27Top 5 Brands77%OOS Rate0.8%Rating4.4★Reviews25,348Avg BSR#25

Top Man search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

man735K/yr -7.3%0.0% conv.
men510K/yr -6.7%0.1% conv.
mens414K/yr +10.2%0.1% conv.
for men53K/yr -30.7%0.3% conv.
mans13K/yr +12.2%0.0% conv.

What reviews say buyers love and hate about Man

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall21%

“Good quality wallet”

Value For Money16%

“Amazing value”

Comfort-Overall11%

“Extremely comfortable”

Size-Overall9%

“Good true fit”

Smell6%

“Gorgeous fragrances - a perfect present”

What buyers complain about

57% of reviews

Durability13%

“Broke within a year”

Quality-Overall12%

“Poor quality”

Size-Overall12%

“TO SHORT”

Smell5%

“Cheap smell for a cheap price”

Charging3%

“it just stopped charging”

Man return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

54%

2Quality-Overall

3Functionality-Overall

4Length

5Advertised Vs Actual Product

Common Man questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Man 46/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 81 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.

Man buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.