Man
FailBuyers convert on only 0.1% of searches, so Man is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £15K/yr1.7M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 227 sellers
Flapen Score
Man against its category
The dotted line is the Beauty average. Past it, Man is stronger. Inside it, weaker.
Market
The Man market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Man 1.7M times last year and spent an estimated £15K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £15Ka year
- Top search term
- man735K searches a year
02 · Price
A sale here is worth £14.35.
Listings sell for £14.35 on average, from £3.47 to £34.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.35 that is £0 to £1K a year per listing.
- Average price
- £14.35under the $15 to $100 sweet spot
- Price range
- £3.47–£34.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Bath & Body. It carries 25,348 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #25in Bath & Body
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 25,348per listing
- Listings tracked
- 81
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Man products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Calvin Klein Mens 3 Pack Trunks Black (Black) M
- Price
- £20.45
- Rating
- 4.6/5
- Reviews
- 65,425
- Age
- 16y ago

Calvin Klein Mens Trunk 3pk Trunk Black/White/Grey Heather L
- Price
- £20.93
- Rating
- 4.6/5
- Reviews
- 65,425
- Age
- 3y ago

ATTCL Polarised Sunglasses Mens for Driving: UV400 Protection Square Shades AL-MG Metal Frame HD TAC Lens Hiking Travel 8587 Black Grey
- Price
- £21.24
- Rating
- 4.4/5
- Reviews
- 17,758
- Age
- 6y ago

Calvin Klein Mens Trunk 3pk Trunk C-black/Blu/Blu M
- Price
- £20.32
- Rating
- 4.6/5
- Reviews
- 65,425
- Age
- 2y ago

Calvin Klein Mens Trunk Black L
- Price
- £21.33
- Rating
- 4.6/5
- Reviews
- 65,425
- Age
- 16y ago
Trending
estimated 90-day click momentum
Amazon Essentials Mens Sweatshirt Blue (navy) Large
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 40,785
- Age
- 7y ago

Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Dark Navy 32W
- Price
- £13.35
- Rating
- 4.3/5
- Reviews
- 40,408
- Age
- 6y ago

Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Dark Navy 36W
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 40,408
- Age
- 6y ago

Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Black 38W
- Price
- £13.32
- Rating
- 4.4/5
- Reviews
- 49,863
- Age
- 6y ago

Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Khaki 36W
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 49,863
- Age
- 6y ago
Newest
by launch date
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.26
- Rating
- 4.6/5
- Reviews
- 46,426
- Age
- 1mo ago

adidas Mens Essentials Linear Single Jersey Shirt Black/White L
- Price
- £9.15
- Rating
- 4.7/5
- Reviews
- 2,420
- Age
- 1mo ago

Versace Mens Miniature Collection Set 4 x 5ml
- Price
- £24.17
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 10mo ago

Calvin Klein Mens Trunk 3pk Trunk C-black/Blu/Blu M
- Price
- £20.32
- Rating
- 4.6/5
- Reviews
- 65,425
- Age
- 2y ago

SOXCO 10 Pairs Mens WORK Socks Black Crew Length 9-11
- Price
- £10.73
- Rating
- 4.5/5
- Reviews
- 25,122
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
227
Est. top-5 brand share
77%
Top 20: 97%
Est. top-5 click share
25%
Top 20: 62%
Open market
20%
- Amazon Essentials31%
- Calvin Klein22%
- DKNY12%
- adidas7%
- ATTCL5%
- Under Armour3%
Demand
Man search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Man search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- man735K/yr
- men510K/yr
- mens414K/yr
- for men53K/yr
- mans13K/yr
Reviews and returns
What reviews say buyers love and hate about Man
We read the reviews and the return reasons for every product selling here.
“Broke within a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Man questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









