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Malibu Scalp Protector 50

Fail

The top 5 brands take 100% of clicks, so Malibu Scalp Protector 50 is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£100K/yr104K searches / yr
90-day growth
+409.0%search demand this quarter
Competition
79%top-5 click share · 5 brands · 114 sellers

Flapen Score

Malibu Scalp Protector 50 against its category

The dotted line is the Beauty average. Past it, Malibu Scalp Protector 50 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malibu Scalp Protector 50 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malibu Scalp Protector 50 104K times last year and spent an estimated £100K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +409.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+409.0%
Conversion, latest week
11.4%
Market size, estimated
£100Ka year
Peak month
July13.4× the quietest month
Top search term
calypso30K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £4.28 to £17.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.38 that is £4K to £6K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£4.28–£17.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Sun Care & Tanning. It carries 1,337 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Sun Care & Tanning
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,337per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Malibu Scalp Protector 50 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 228%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Demand

Malibu Scalp Protector 50 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.4×

Search terms

Top Malibu Scalp Protector 50 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calypso30K/yr
  • p20 kids20K/yr
  • calypso sun cream22K/yr
  • all day sun cream spf 50 kids8K/yr
  • 8 hour sun cream kids7K/yr
  • soltan kids sun cream 506K/yr
  • p20 kids spf50 sun cream6K/yr
  • p20 sun cream factor 50 kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Malibu Scalp Protector 50

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
13%of negative reviews mention “Stain Resistance”
<0.1%of orders come back, a rate Amazon rounds to zero
“does stain”
A buyer, on “Stain Resistance”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malibu Scalp Protector 50 questions

Answered from the same tracked data.