Malibu Scalp Protector 50
FailThe top 5 brands take 100% of clicks, so Malibu Scalp Protector 50 is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £100K/yr104K searches / yr
- 90-day growth
- +409.0%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 114 sellers
Flapen Score
Malibu Scalp Protector 50 against its category
The dotted line is the Beauty average. Past it, Malibu Scalp Protector 50 is stronger. Inside it, weaker.
Market
The Malibu Scalp Protector 50 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malibu Scalp Protector 50 104K times last year and spent an estimated £100K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +409.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +409.0%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £100Ka year
- Peak month
- July13.4× the quietest month
- Top search term
- calypso30K searches a year
02 · Price
A sale here is worth £8.38.
Listings sell for £8.38 on average, from £4.28 to £17.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.38 that is £4K to £6K a year per listing.
- Average price
- £8.38under the $15 to $100 sweet spot
- Price range
- £4.28–£17.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Sun Care & Tanning. It carries 1,337 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Sun Care & Tanning
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,337per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Malibu Scalp Protector 50 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Calypso All School Day Long Sun Lotion SPF 40 | 150ml | Water Resistant Sunscreen
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 1,144
- Age
- 11y ago

Calypso Once A Day Sun Protection Spray SPF30 | 8 Hours Sun Protection | Non Greasy | Water Resistant | 200ml Transparent package may vary
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 4y ago

Calypso Once A Day Sun Protection Lotion SPF20 | 8 Hours Sun Protection | Non Greasy | Superior 4 Start UVA Rating - 200 ml CALC20L
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 1,928
- Age
- 15y ago
Trending
estimated 90-day click momentum
NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 1,573
- Age
- 11y ago

Calypso All School Day Long Sun Lotion SPF 40 | 150ml | Water Resistant Sunscreen
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 1,144
- Age
- 11y ago

RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Calypso Once a Day Sun Protection SPF 50
- Price
- £9.42
- Rating
- 4.3/5
- Reviews
- 335
- Age
- 12y ago

Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Kids Anti-Sand Sun Protection Mist Spray Very High Protection UVA & UVB Water Resistant For Face & Body Cruelty Free 150ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago
Newest
by launch date
Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Kids Anti-Sand Sun Protection Mist Spray Very High Protection UVA & UVB Water Resistant For Face & Body Cruelty Free 150ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 3y ago

Calypso Once A Day Sun Protection Spray SPF30 | 8 Hours Sun Protection | Non Greasy | Water Resistant | 200ml Transparent package may vary
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 4y ago

RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Soltan Once Kids 8hr Protect & Play lotion SPF50+ 200ml
- Price
- £15.60
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
114
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- P2064%
- Calypso28%
- NIVEA3%
- Soltan3%
- Garnier3%
Demand
Malibu Scalp Protector 50 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.4×
Search terms
Top Malibu Scalp Protector 50 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calypso30K/yr
- p20 kids20K/yr
- calypso sun cream22K/yr
- all day sun cream spf 50 kids8K/yr
- 8 hour sun cream kids7K/yr
- soltan kids sun cream 506K/yr
- p20 kids spf50 sun cream6K/yr
- p20 sun cream factor 50 kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Malibu Scalp Protector 50
We read the reviews and the return reasons for every product selling here.
“does stain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malibu Scalp Protector 50 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









