Makeup Remover Cloth
FailPrices span $3.10–$12.39, mostly outside the sweet spot, so Makeup Remover Cloth is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £30K/yr68K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 12 sellers
Flapen Score
Makeup Remover Cloth against its category
The dotted line is the Beauty average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.
Market
The Makeup Remover Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Remover Cloth 68K times last year and spent an estimated £30K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £30Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- makeup remover cloth22K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £3.10–£12.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #79 within Face. It carries 2,670 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #79in Face
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,670per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Makeup Remover Cloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 3y ago

Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago

Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago

HOMEXCEL Makeup Remover Cloth 12 Pack Reusable Pads Washable Ultra Soft Facial Cleansing Cloths For All Skin Types 12.7 X 12.7 cm Pink
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 2,626
- Age
- 3y ago
Trending
estimated 90-day click momentum
Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 8,728
- Age
- 6y ago

2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 3y ago

Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 2,050
- Age
- 3y ago

Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago

Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago
Newest
by launch date
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Blue/Rose/Red Black/Pink/Green)
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago

PHOGARY Microfibre Face Cloth Reusable Makeup Remover Cloth Cleansing Cloths for Face Microfibre Soft Facecloths Makeup Cleanser Towel Flannel Face Cloth Pack 6- Washable (8 x 8in Brown)
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 2y ago

Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 2,050
- Age
- 3y ago

2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
7%
- Orighty31%
- Lanjue27%
- URAQT19%
- HOMEXCEL7%
- Ogato5%
- Rowwait5%
- Open — no brand owns it (3 brands, 7%)
Demand
Makeup Remover Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Makeup Remover Cloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- make up cloths4K/yr
- makeup eraser3K/yr
- makeup eraser cloth3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover Cloth
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover Cloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









