Makeup Remover Cloth
FailPrices span $3.10–$12.39, mostly outside the sweet spot, so Makeup Remover Cloth is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £30K/yr68K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 12 sellers
Flapen Score
Makeup Remover Cloth against its category
The dotted line is the Beauty average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.
Market
The Makeup Remover Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Remover Cloth 68K times last year and spent an estimated £30K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £30Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- makeup remover cloth22K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £3.10–£12.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #79 within Face. It carries 2,670 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #79in Face
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,670per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Makeup Remover Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Brand 131%
- Brand 227%
- Brand 319%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 7%)
Demand
Makeup Remover Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Makeup Remover Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- make up cloths4K/yr
- makeup eraser3K/yr
- makeup eraser cloth3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover Cloth
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover Cloth questions
Answered from the same tracked data.









