makeup remover cloth
Skip itPrices mostly outside the sweet spot ($3.10–$12.39) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,670avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 68K searches
Price range
Bad£3.10–£12.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, makeup remover cloth is a £30K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
makeup remover cloth market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £32K–£38K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 9.5%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Orighty31%
- Lanjue27%
- URAQT19%
- HOMEXCEL7%
- Ogato5%
- Rowwait5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top makeup remover cloth search terms
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- make up cloths4K/yr
- makeup eraser3K/yr
- makeup eraser cloth3K/yr
Top makeup remover cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)
Lanjue£5.234.6★1,113 rev
Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
Orighty£6.864.7★4,766 rev
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
URAQT£4.664.5★1,174 rev
Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
Orighty£6.944.3★2,823 rev
HOMEXCEL Makeup Remover Cloth 12 Pack Reusable Pads Washable Ultra Soft Facial Cleansing Cloths For All Skin Types 12.7 X 12.7 cm Pink
HOMEXCEL£5.364.4★2,626 rev
Newest
by launch dateURAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
URAQT£4.661,174 rev
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Blue/Rose/Red Black/Pink/Green)
URAQT£4.641,174 rev
PHOGARY Microfibre Face Cloth Reusable Makeup Remover Cloth Cleansing Cloths for Face Microfibre Soft Facecloths Makeup Cleanser Towel Flannel Face Cloth Pack 6- Washable (8 x 8in Brown)
PHOGARY£6.55944 rev
Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
Orighty£7.692,050 rev
2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
Rowwait£3.1059 rev
Trending
90-day click momentum
Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)
POLYTE£5.344.5★
2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
Rowwait£3.104.6★
Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
Orighty£7.694.5★
Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
Orighty£6.944.3★
Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
Orighty£6.864.7★
What buyers say about makeup remover cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“Lovely quality face cloths”
“Just as good as the expensive ones I have”
“as theyre perfect for gently cleaning around their eyes”
“just the right size”
“Amazing for face, body, anything really”
“do exactly what they should do”
“They have lasted well”
“Lovely colours”
“Amazingly efficient”
What buyers complain about
“Not fit for purpose”
“not quite as good as the original product these are based on which really do erase your makeup”
“Thin and cheap”
“No good at all for removing makeup as far too soft and silky”
“Cheap made, probably better suited for dusting than removing make up”
“Theyre expensive”
“Mine ran leaving black dye in the wash water”
“Misleading photo”
“bit slippy when wet”
“I dont know if they would remove waterproof mascara as I dont wear that”
Top return reasons
Common questions
- Is makeup remover cloth profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 12 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the makeup remover cloth niche?
- 9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in makeup remover cloth?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
- When does demand for makeup remover cloth peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the makeup remover cloth niche?
- Listings span £3.10–£12.39; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.