Makeup Remover Cloth
prices mostly outside the sweet spot ($3.10–$12.39) — Makeup Remover Cloth doesn't clear our bar today.
Flapen Score
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Is Makeup Remover Cloth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Makeup Remover Cloth is a £30K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Makeup Remover Cloth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.9% over the last 90 days and 6.9% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Makeup Remover Cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 3y ago
Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago
HOMEXCEL Makeup Remover Cloth 12 Pack Reusable Pads Washable Ultra Soft Facial Cleansing Cloths For All Skin Types 12.7 X 12.7 cm Pink
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 2,626
- Age
- 3y ago
Trending
90-day click momentum
Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 8,728
- Age
- 6y ago
2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 3y ago
Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 2,050
- Age
- 3y ago
Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago
Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago
Newest
by launch dateURAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Blue/Rose/Red Black/Pink/Green)
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
PHOGARY Microfibre Face Cloth Reusable Makeup Remover Cloth Cleansing Cloths for Face Microfibre Soft Facecloths Makeup Cleanser Towel Flannel Face Cloth Pack 6- Washable (8 x 8in Brown)
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 2y ago
Orighty Microfiber Makeup Remover Cloths - Super Soft Quick Dry Face Towels for Cleansing 13 x 13 Inch 6 Count Black
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 2,050
- Age
- 3y ago
2pcs Reusable Microfiber Makeup Remover Cloths Premium Hypoallergenic Chemical Free Microfibre Makeup Remover and Facial Cleansing Cloth Super Soft Cleaning Towel for All Skin Types Grey(20 * 20cm)
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Orighty31%
- Lanjue27%
- URAQT19%
- HOMEXCEL7%
- Ogato5%
- Rowwait5%
- Open — no brand owns it (3 brands, 7%)
Makeup Remover Cloth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Makeup Remover Cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- make up cloths4K/yr
- makeup eraser3K/yr
- makeup eraser cloth3K/yr
What reviews say buyers love and hate about Makeup Remover Cloth
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Soft and fluffy”
“Lovely quality face cloths”
“Just as good as the expensive ones I have”
“as theyre perfect for gently cleaning around their eyes”
“just the right size”
What buyers complain about
67% of reviews“Not fit for purpose”
“not quite as good as the original product these are based on which really do erase your makeup”
“Thin and cheap”
“No good at all for removing makeup as far too soft and silky”
“Cheap made, probably better suited for dusting than removing make up”
Makeup Remover Cloth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup Remover Cloth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
