Skip to content

Makeup Remover Cloth

Fail

Prices span $3.10–$12.39, mostly outside the sweet spot, so Makeup Remover Cloth is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£30K/yr68K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 12 sellers

Flapen Score

Makeup Remover Cloth against its category

The dotted line is the Beauty average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Remover Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Remover Cloth 68K times last year and spent an estimated £30K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
6.9%
Market size, estimated
£30Ka year
Peak month
December2.2× the quietest month
Top search term
makeup remover cloth22K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.41 that is £2K to £3K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£3.10–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #79 within Face. It carries 2,670 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#79in Face
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,670per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Makeup Remover Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 131%
  • Brand 227%
  • Brand 319%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Makeup Remover Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Makeup Remover Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup remover cloth22K/yr
  • make up remover face cloths18K/yr
  • reusable face cloths6K/yr
  • make up remover cloth6K/yr
  • face cloths makeup remover7K/yr
  • make up cloths4K/yr
  • makeup eraser3K/yr
  • makeup eraser cloth3K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Remover Cloth

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Remover Cloth questions

Answered from the same tracked data.