Makeup Remover
brand-locked demand (top 5 brands take 100% of clicks) — Makeup Remover doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Makeup Remover profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Makeup Remover is a £971K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Makeup Remover: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.4% over the last 90 days and 15.6% of searches end in a purchase.
£971K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 8 products
Top Makeup Remover products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Micellar Cleansing Water 700ml Gentle face cleanser & Make up Remover Suitable For All Skin Types Including Sensitive Skin Soothing Formula Dermatologically Tested
- Price
- £4.24
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 9y ago
Simple Kind to Skin Cleansing Water Micellar 90% hydration boost facial cleanser and makeup remover 200ml
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 3,013
- Age
- 11y ago
NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago
Garnier Micellar Cleansing Water Gentle face Cleanser & Makeup Remover Fragrance-Free Vegan Formula Suitable For All Skin Types Even Sensitive Skin Active 400ml
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 12y ago
NIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Trending
90-day click momentumNIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
Simple Kind to Skin Cleansing Water Micellar 90% hydration boost facial cleanser and makeup remover 200ml
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 3,013
- Age
- 11y ago
NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago
Garnier Micellar Cleansing Water 700ml Gentle face cleanser & Make up Remover Suitable For All Skin Types Including Sensitive Skin Soothing Formula Dermatologically Tested
- Price
- £4.24
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 9y ago
Newest
by launch dateNIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
Garnier Micellar Vitamin C Cleansing Water 700ml Gentle face Cleanser & Makeup Remover Hypoallergenic. Vegan Formula Suitable For Dull And Uneven Skin Brightening Formula Dermatologically Tested
- Price
- £5.17
- Rating
- 4.8/5
- Reviews
- 1,446
- Age
- 3y ago
Garnier Micellar Rose Cleansing Water 700ml Gentle face Cleanser & Makeup Remover Hypoallergenic. Vegan Formula Suitable For Dull And Sensitive Skin Glow Boosting Formula Dermatologically Tested
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 6,242
- Age
- 5y ago
NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Garnier70%
- NIVEA19%
- Simple10%
- Open — no brand owns it (0%)
Makeup Remover demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Makeup Remover search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- micellar water815K/yr
- make up remover170K/yr
- garnier micellar cleansing water179K/yr
- makeup remover162K/yr
- micellar cleansing water120K/yr
- simple micellar water50K/yr
- garnier micellar water37K/yr
- nivea micellar water31K/yr
- micellar water garnier22K/yr
- cleansing water18K/yr
What reviews say buyers love and hate about Makeup Remover
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent value for money”
“Good quality product, works as described and arrived promptly”
“Cleans my face”
“Good cleanser”
“Makes skin feel soft”
What buyers complain about
70% of reviews“lately it has been causing serious eye irritation”
“it Smells like rotten eggs”
“Not for sensitive skin”
“Not for waterproof mascara”
“Doesnt remove makeup”
Common Makeup Remover questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
