Makeup Remover
FailThe top 5 brands take 100% of clicks, so Makeup Remover is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £971K/yr1.7M searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 70 sellers
Flapen Score
Makeup Remover against its category
The dotted line is the Beauty average. Past it, Makeup Remover is stronger. Inside it, weaker.
Market
The Makeup Remover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Remover 1.7M times last year and spent an estimated £971K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £971K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £971Ka year
- Top search term
- micellar water815K searches a year
02 · Price
A sale here is worth £3.67.
Listings sell for £3.67 on average, from £1.97 to £5.37. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At £3.67 that is £92K to £110K a year per listing.
- Average price
- £3.67under the $15 to $100 sweet spot
- Price range
- £1.97–£5.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £92K–£110K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Make-up Removers. It carries 8,189 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Make-up Removers
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,189per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Makeup Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Micellar Cleansing Water 700ml Gentle face cleanser & Make up Remover Suitable For All Skin Types Including Sensitive Skin Soothing Formula Dermatologically Tested
- Price
- £4.24
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 9y ago

Simple Kind to Skin Cleansing Water Micellar 90% hydration boost facial cleanser and makeup remover 200ml
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 3,013
- Age
- 11y ago

NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago

Garnier Micellar Cleansing Water Gentle face Cleanser & Makeup Remover Fragrance-Free Vegan Formula Suitable For All Skin Types Even Sensitive Skin Active 400ml
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 12y ago

NIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Trending
estimated 90-day click momentum
NIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago

NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

Simple Kind to Skin Cleansing Water Micellar 90% hydration boost facial cleanser and makeup remover 200ml
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 3,013
- Age
- 11y ago

NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago

Garnier Micellar Cleansing Water 700ml Gentle face cleanser & Make up Remover Suitable For All Skin Types Including Sensitive Skin Soothing Formula Dermatologically Tested
- Price
- £4.24
- Rating
- 4.7/5
- Reviews
- 25,936
- Age
- 9y ago
Newest
by launch date
NIVEA Skin Glow Serum Infused Micellar Water (400ml) Revitalising Micellar Cleansing Water with Amino Acid and 5% Vitamin C and E Gentle Waterproof Makeup Remover
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago

NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

Garnier Micellar Vitamin C Cleansing Water 700ml Gentle face Cleanser & Makeup Remover Hypoallergenic. Vegan Formula Suitable For Dull And Uneven Skin Brightening Formula Dermatologically Tested
- Price
- £5.17
- Rating
- 4.8/5
- Reviews
- 1,446
- Age
- 3y ago

Garnier Micellar Rose Cleansing Water 700ml Gentle face Cleanser & Makeup Remover Hypoallergenic. Vegan Formula Suitable For Dull And Sensitive Skin Glow Boosting Formula Dermatologically Tested
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 6,242
- Age
- 5y ago

NIVEA Soothing Micellar Water for Sensitive Skin (400ml) Gentle Makeup Remover for Sensitive Skin Micellar Cleanser with Licorice Extract and Panthenol
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Garnier70%
- NIVEA19%
- Simple10%
- Open — no brand owns it (0%)
Demand
Makeup Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Makeup Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- micellar water815K/yr
- make up remover170K/yr
- garnier micellar cleansing water179K/yr
- makeup remover162K/yr
- micellar cleansing water120K/yr
- simple micellar water50K/yr
- garnier micellar water37K/yr
- nivea micellar water31K/yr
- micellar water garnier22K/yr
- cleansing water18K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover
We read the reviews and the return reasons for every product selling here.
“lately it has been causing serious eye irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









