Makeup Organiser
MaybeThe top 5 brands take only 41% of clicks. But demand is soft, at -30.0% this quarter, so Makeup Organiser is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £602K/yr3.5M searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 36%top-5 click share · 38 brands · 62 sellers
Flapen Score
Makeup Organiser against its category
The dotted line is the Beauty average. Past it, Makeup Organiser is stronger. Inside it, weaker.
Market
The Makeup Organiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Organiser 3.5M times last year and spent an estimated £602K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £602K a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £602Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- makeup organiser1.1M searches a year
02 · Price
A sale here is worth £14.48.
Listings sell for £14.48 on average, from £6.41 to £30.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £14.48 that is £11K to £14K a year per listing.
- Average price
- £14.48under the $15 to $100 sweet spot
- Price range
- £6.41–£30.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #42 within Tools & Accessories. It carries 2,012 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 94%
- Out of stock, average day
- 6.9%
- Average rank
- #42in Tools & Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,012per listing
- Listings tracked
- 50
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Makeup Organiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
62
Top-5 brand share
41%
Top 20: 89%
Top-5 click share
36%
Top 20: 80%
Open market
52%
- Brand 19%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Makeup Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Makeup Organiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup organiser1.1M/yr
- organiser480K/yr
- make up organiser499K/yr
- dressing table organiser181K/yr
- skincare organiser158K/yr
- vanity organiser134K/yr
- makeup storage133K/yr
- cosmetics organiser122K/yr
- make up storage119K/yr
- organisers78K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Organiser
We read the reviews and the return reasons for every product selling here.
“Did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Organiser questions
Answered from the same tracked data.









