Makeup Gift Sets for Women

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

1.4%

Market size, estimated

£23Ka year

Peak month

December8.8× the quietest month

Top search term

make31K searches a year

Listings sell for £12.01 on average, from £2.79 to £30.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.01 that is £0 to £1K a year per listing.

Average price

£12.01under the $15 to $100 sweet spot

Price range

£2.79–£30.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #62 within Make-up. It carries 1,439 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#62in Make-up

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,439per listing

Listings tracked

68

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months