Skip to content

Makeup Gift Sets for Women

a small market ($23K/yr) — Makeup Gift Sets for Women doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 6Growth 22Conversion 18Competition 85Returns 99Price range 56Avg price 50Brand share 57Review moat 52Quality gap 52
This niche Category average · 2,481 niches

Is Makeup Gift Sets for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makeup Gift Sets for Women is a £23K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Makeup Gift Sets for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 1.4% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr3K
Search volume / yr-7.0%136K
Conversion rate1.4%
Avg price£12.01

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers24 · 120
Top-5 product click share30%
Open market29%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement82%
New entrants (1y)12· 1 succeeded
Avg rating4.4★
Avg reviews1,439

Top Makeup Gift Sets for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£696£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

120

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

30%

Top 20: 62%

Open market

25%

  • Technic50%
  • Muiefe6%
  • bonvoyage6%
  • CHAFFUL5%
  • JWEX4%
  • Viugex4%

Makeup Gift Sets for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR1.4%Products68Brands24Top 5 Brands71%OOS Rate3.2%Rating4.4★Reviews1,439Avg BSR#62
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Top Makeup Gift Sets for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • make31K/yr
  • technic makeup32K/yr
  • teen make up set16K/yr
  • make up sets for teenage girls14K/yr
  • make up for teenage girls11K/yr
  • gift set makeup7K/yr
  • make up gifts for women7K/yr
  • technic makeup set6K/yr
  • make up beginner set4K/yr
  • professional make up set5K/yr

What reviews say buyers love and hate about Makeup Gift Sets for Women

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Value For Money20%

Amazing value

Quality-Overall17%

A good quality set

Gifting Purpose11%

Perfect for Gifting

Color10%

Lovely colour

Eyelash Quality7%

A great affordable mascara

What buyers complain about

55% of reviews
Quality-Overall15%

Not good quality

Size-Overall12%

Products are tiny sample set rather than travel size

Color7%

has no real pigment

Advertised Vs Actual Product4%

Nothing like the photo :

Water Resistance3%

Not waterproof

Makeup Gift Sets for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Quality-Overall
18%
3Defective Material/Parts
14%
4Color
9%
5Advertised Vs Actual Product
7%

Common Makeup Gift Sets for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makeup Gift Sets for Women 47/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 68 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.
Search demand for Makeup Gift Sets for Women on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.8× the quietest.