makeup gift sets for women
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£2.79–£30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,439.01avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 136K searches
According to Flapen's Amazon United Kingdom niche tracking, makeup gift sets for women is a £23K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
makeup gift sets for women market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £30K–£36K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 3.2%
- Avg brand age
- 34 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
120
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
30%
Top 20: 62%
Open market
25%
- Technic50%
- Muiefe6%
- bonvoyage6%
- CHAFFUL5%
- JWEX4%
- Viugex4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Top makeup gift sets for women search terms
- make31K/yr
- technic makeup32K/yr
- teen make up set16K/yr
- make up sets for teenage girls14K/yr
- make up for teenage girls11K/yr
- gift set makeup7K/yr
- make up gifts for women7K/yr
- technic makeup set6K/yr
- make up beginner set4K/yr
- professional make up set5K/yr
Top makeup gift sets for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Technic 28 Pcs Professional Carry & Storage Train Case Including Beauty Makeup Cosmetics & Tools
Technic£14.444.6★8,659 rev
Technic Enamoured Full Face Cosmetic 8 Piece Gift Set - Full Size Products for Eyes Face & Lips - Perfect for Makeup Lovers - Vegan & Cruelty Free
Technic£11.044.6★176 rev
Muiefe Makeup Set All in One Make Up Starter Kit Cosmetic Makeup Bundle Include Eyeshadow Palette Foundation Lip Gloss Concealer Eyeliner Mascara Makeup Gift Sets for Women & Teenage Girls
Muiefe£16.204.7★238 rev
Technic Super Beauty Case All-in-One Portable Makeup & Nail Kit with 48 Pieces for Beginners & Aspiring MUAs
Technic£17.634.6★168 rev
Technic Pro Filter Multi Use Complexion Enhancer - Primer Illuminator and Highlighter Face Serum for a Flawless Finish - Fair
Technic£4.684.1★279 rev
Newest
by launch date
All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens
CHAFFUL£20.3038 rev
All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes
Viugex£11.25133 rev
All in One Makeup Kit for Women Full Kit - 44PCS Professional Makeup Set with Foundation Eyeshadow Lipstick Eyeliner - Complete Cosmetic Gift Set for Beginners and Professionals
Obmyllax£22.85126 rev
Technic Super Beauty Case All-in-One Portable Makeup & Nail Kit with 48 Pieces for Beginners & Aspiring MUAs
Technic£17.63168 rev
Technic Glow Trio Stick Set Easy-to-Apply Cream Blusher Highlighter & Contour for a Sculpted Radiant Glow - Makeup Gift
Technic£4.26157 rev
Trending
90-day click momentumAll in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens
CHAFFUL£20.304.4★
All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes
Viugex£11.254.4★
Makeup set Cosmetic Make Up Kit With Storage Bag Portable Travel Make Up Palette Eyeshadow Foundation Lip Gloss Full kit makeup set for Teenage & Adults (A2-UK)
JWEX£18.704.4★
Technic Mega Blush 4-in-1 Compact - 4 Buildable Pressed Powder Highly Pigmented Blusher Shades To Mix & Match For A Fresh & Radiant Face Makeup Look. 14.4g
Technic£3.224.4★
Technic Pro Filter Multi Use Complexion Enhancer - Primer Illuminator and Highlighter Face Serum for a Flawless Finish - Fair
Technic£4.684.1★
What buyers say about makeup gift sets for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“A good quality set”
“Perfect for Gifting”
“Lovely colour”
“A great affordable mascara”
“are easy to blend”
“Does what it says”
“The product is skin friendly”
“Absolutely waterproof”
“Lasted well”
What buyers complain about
“Not good quality”
“Products are tiny sample set rather than travel size”
“has no real pigment”
“Nothing like the photo :”
“Not waterproof”
“Terrible mascara”
“Couldnt open properly”
“my daughter had an allergic reaction to it”
“Not value for money”
“Too dry”
Top return reasons
Common questions
- Is makeup gift sets for women profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 68 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the makeup gift sets for women niche?
- 24 brands and 120 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in makeup gift sets for women?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.2%.
- When does demand for makeup gift sets for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
- What does it cost to enter the makeup gift sets for women niche?
- Listings span £2.79–£30.56; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.